London’s Calling brings together an active and vibrant community of Salesforce users. The event is organised, run and delivered by people within the group. With 63 groups, for developers, administrators and business users, the intention is to connect people together to develop relationships and share best practises.
Capgemini is a Global Strategic partner for Salesforce. This year Capgemini is excited to join London’s Calling as a platinum sponsor and will have a number of speakers in attendance from our Marketing Cloud team.
Building Custom Activities in Marketing Cloud with Node.js
This presentation will cover all aspects of setting up and building a Custom Activity, as well as how to use Marketing Cloud as a data store. We’ll also look at working with the REST API, managing dependencies using Require.js, and running automatic builds through Heroku.
Paul Rafter – Marketing Cloud
With over 16 years’ experience in the digital sector. Paul has worked across a wide range of languages, frameworks and technologies. Most recently as a Marketing Cloud Consultant.
Re-marketing subscribers shared between GA360 and Marketing Cloud
Josh Cooper and Amrit Gill – Marketing Cloud
Part 1) How GA360 audience activation works:- Features- A visual flow of subscriber being tracked by GA360 and then being matched in Marketing Cloud for audience generation
Part 2) Administering the connection between GA360 and Marketing Cloud – Authenticate Marketing Cloud using GA360 credentials – Define your data access – UTM Parameters Configuration – Apply to any journey with one click – Add Marketing Cloud as an audience destination – Create a GA360 audience.