‘Brave’ Capgemini campaign wins ‘Work of the Year’ at RAD Awards

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It was an exceptional evening for Capgemini and our partners Pink Squid at the 2019 RAD Awards: not only did we win in each of our categories (Diversity & Inclusion Initiative and Best Video), we were ecstatic to take home the prestigious Work of the Year.

Attended by over 1,000 guests, the RAD Awards celebrate the very best of recruitment communications. This year’s awards took place on January 31 at the Grosvenor House Hotel, Park Lane.

‘Active Inclusion’ is the name of our Diversity and Inclusion strategy at Capgemini UK. Along with creative agency Pink Squid, we entered our Active Inclusion video campaign ‘Think | Ask | Act’ – voiced by our own employees – for Diversity & Inclusion Initiative and Best Video.

At times uncomfortable, designed to get all of us thinking and acting inclusively, these videos ask the viewer to step into someone else’s shoes and truly consider inclusion from another’s perspective. You can get a feel for the campaign in this short video overview.

The competition was tough in both categories. We were really pleased to be shortlisted alongside some fantastic entries – and completely blown away when we won not only both our categories, but the overall Work of the Year accolade on top!

The judges chose Think | Ask | Act as their winner for “the honest, genuine and brave use of video to amplify internal values…addressing a breadth of topics”. They added that the campaign “captured the true spirit of the RAD awards and demonstrated extreme bravery, addressing unconscious bias and increasing awareness of access to support for employees.

Bal Gill, Suzie Cawrey and Laura Parkes with creative agency Pink Squid and host Rob Beckett

Having launched Active Inclusion in 2016 and worked tirelessly to create a real, tangible culture change over the past three years, we were absolutely delighted that a video campaign that encapsulates our efforts has been recognised by the industry.

To create a truly inclusive environment takes action – which is exactly what we tried to bring to life in Think | Ask | Act.

While we have come far, the journey to creating a truly diverse and inclusive workplace continues: find out more about Active Inclusion by visiting our dedicated site.





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