Voice assistants set to revolutionise commerce

Publish date:

Voice assistants are a hot topic with the Consumer Electronics Show (CES) in Las Vegas this week being dominated by news of companies announcing new devices, solutions and partnerships.

Hot on the heels, Capgemini’s Digital Transformation Institute has today released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers.

The report, which surveyed more than 5,000 consumers in the US, UK, France and Germany, found that voice assistants will become a dominant mode of consumer interaction over the next three years, with shoppers who use the technology willing to spend 500% more than they currently do via this mode of interaction. Read the full press release here.

Andy Mulcahy, Strategy and Insights Director at IMRG, the UK’s industry association for online retail, commented on the research findings: “There seems little doubt that voice assistant devices will be getting into people’s homes in considerable numbers – the entry level devices typically retail at £50, though they were slashed to £35 on several large electronics retail sites during the Black Friday period. At that price point, many will have bought one out of curiosity if nothing else. Quite what it means for the average retailer should become clearer over the coming year as people come to understand how to use them better and insight around how they are actually using them starts to show up patterns.”

Related Posts

Cybersecurity

So, you want to break into retail?

Lee Newcombe
May 10, 2018
Retail is a complex sector from a security perspective due to the long, occasionally tangled, and obtuse supply chains and large customer bases.
Manufacturing

The importance of Industry 4.0

Nigel Thomas
March 28, 2018
With the growing focus on national productivity, it is recognised that IoT can accelerate improvements in productivity, cost efficiency, and business performance. This will result in new businesses, new jobs, and the potential for the UK to lead the world in the development of these new data and insight-driven technologies.
Manufacturing

Unlocking the business value of IoT in operations

Nigel Thomas
March 28, 2018
There are several reasons why organisations fail to adopt IIoT. Some may find it challenging to establish a business case while some may be worried about the security.
cookies.

By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.

Close

Close cookie information