Hot on the heels, Capgemini’s Digital Transformation Institute has today released a new report titled, “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives,” which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers.

The report, which surveyed more than 5,000 consumers in the US, UK, France and Germany, found that voice assistants will become a dominant mode of consumer interaction over the next three years, with shoppers who use the technology willing to spend 500% more than they currently do via this mode of interaction. Read the full press release here.

Andy Mulcahy, Strategy and Insights Director at IMRG, the UK’s industry association for online retail, commented on the research findings: “There seems little doubt that voice assistant devices will be getting into people’s homes in considerable numbers – the entry level devices typically retail at £50, though they were slashed to £35 on several large electronics retail sites during the Black Friday period. At that price point, many will have bought one out of curiosity if nothing else. Quite what it means for the average retailer should become clearer over the coming year as people come to understand how to use them better and insight around how they are actually using them starts to show up patterns.”