Doug Conant, CEO of Campbell’s soup was once quoted saying that “To win the marketplace, you must first win the workplace”. It is no secret that people are a key component to the success of companies around the world. Therefore, a competitive advantage can be built through people.
How do you win the “war on talent”, engage employees, foster innovation and encourage knowledge sharing?
One answer lies within gamification. The concept of gamification enables innovation to be rewarded and people to be acknowledged in the workplace. Furthermore, this notion cultivates an environment where employees can participate, engage or even compete. The principles of this emerging practice (and let’s face it, new buzzword) create the foundations for job satisfaction, employee motivation, innovation and two-way communication.
Game design elements and game mechanics can be strategically constructed in order to unlock a competitive advantage. The notion of game design in organisation is more than just badges, leaderboards and points. The recipe for success is a combination of more effective and valuable components which can be creativity, challenges, progression and social interaction. Make it fun.
Interestingly, the average age of a gamer in the UK is 28 years old. When we think of gaming, we tend to think about teenage boys playing combat games or football games. However, 52% of gamers in the UK are women. This statistic usually blows up the stereotype of the gaming audience you might have had in mind.
Have you ever wondered why commuting adults are playing Candy Crush on the tube?
As we enter a workplace which now spans from the age of 16 to 75, it’s important that we understand what brings together families and how technology can facilitate. Candy Crush is not a new game. People have been playing games such as Bejewled for over a decade. Candy Crush is an accessible game which can be played in short timeframes, can be continued at anytime, played with friends and has a lot of functionality in terms of engagement and progression.
But why has it become so popular?
- It gives immediate feedback. When you crush your sweets in a row the game pops up with feedback using relevant game Candy Crush terminology like “delicious” and “sweet”.
- It responds to the needs of its players. After understanding that level 65 was notoriously difficult, which was off-putting to gamers, the founder adjusted the difficulty of the level several times by gauging the feedback of players.
- It’s easy to access. You can play online, offline or on the tube! – One hand clutching on to the handrail and the other sliding across your sweets.
Using lessons from the gaming word, organisations can motivate employees to innovate by giving feedback, listening to employees and facilitating the use of technology with ease.
So what can internal gamification do for you organisation?
If implemented accordingly, you can gain a competitive advantage from your workforce.
People are pivotal to make enterprise gamification prosper. Without taking the workforce into account, the organisation will likely succumb to common pitfalls of gamification. So get ready to level up.
Now if you’ll excuse me, I have another Angry Birds quest to complete…
If you want to know more about enterprise gamification driving digital transformation in the workplace; feel free to get in touch, comment or connect !