According to the latest results from the IMRG Capgemini Quarterly Benchmarking Report, mobile commerce now accounts for 36% of UK e-retail sales. What’s more, 52% of traffic to retail websites now come via a smartphone or a table device.
The Capgemini and IMRG PR teams issued the results to the UK’s retail and business press this week and managed to secure a host of national and trade media coverage. The story was picked up in the print and online editions of The Guardian, The Herald, The Independent and its tabloid version, i. The Scotsman also covered the results in its print edition on Wednesday.
The news also appeared in dedicated articles on The Mail, Dow Jones, and the Press Association, as well as multiple trade titles, including The Week,  Retail Week,  Retail Times, Mobile Marketing, Internet Retailing, Yahoo!, Real Business, Consultant News, Biz Report, Internet RetailerERT Online, Retail Systems and Newslocker.
Capgemini’s Vice President, Digital Services Leader, Alex Smith-Bingham, was quoted in a number of the titles: “Whether you’re shopping on your tablet from the comfort of your couch or on your smartphone during your daily commute, mobile offers the customer unparalleled convenience. It’s no wonder then that we’ve hit such a significant milestone in a relatively short period of time. As retailers further develop their m-commerce platforms and as the technology becomes increasingly more sophisticated, we’ll see the role of the desktop in our day-to-day shopping cycle diminish. It will be very interesting to see just how wide the gap between mobile and traditional e-retail will become in 12 months’ time.”

The report picked up further regional and trade coverage here Shropshire Star, Western Daily PressCityWire, Warc, Lingerie Insight, IT Pro Portal, Mobile World Live, Act Smart, Shop Safe, My Retail Media, Somerset News, Mobile Website