The government has launched a campaign to attract more women into careers in science, technology, engineering and maths.

The Your Life campaign, launched by Chancellor George Osborne at the Science Museum on 7 May, aims to contribute to the government’s aspiration to double the number of female engineering and technology undergraduates by 2030. Capgemini is pround to be one of a number of participating organisations supporting the campaign and we have made our pledge to help drive change in how women and girls consider technology careers.

The pledges are available to view at the campaign website – see below for the Capgemini commitment

Maggie Bugge, VP and Global Head of Digital Sales and Markets at CapgeminiMaggie Buggie (right), VP and Global Head of Digital Sales and Markets at Capgemini, said, “It’s heartbreaking to see the dearth of women in technology, when – as I can testify – there are so many opportunities to build a successful, rewarding and worthwhile career. I welcome the government’s focus on attracting more women into the sector, and I’m proud that Capgemini has pledged to build on its already excellent outreach work into schools and colleges.”

The story has been well covered in UK media, including Times Higher Education and Telegraph. See the full press release from the Cabinet Office: Over 2000 new jobs and apprenticeships from leading STEM organisations. e-skills UK also issued a statement in support: Employers pledge support to get more women into tech.

Capgemini pledge
Capgemini commits to a target of having 50% women in our Apprentice intake by 2025. 

To support this by the end of 2015 we will:
• Establish new partnerships with 5 secondary schools in the UK
• identify and provide support to an additional 100 female Capgemini STEM ambassadors

Against an industry norm of 10% female IT Apprentices, we’re proud that today around a quarter of our apprentices are female. As stated our ambition is for us to achieve equal parity in numbers of men and women joining Capgemini as Apprentices, especially as their first roles on leaving full time education.

But this is wider than a Capgemini initiative: it’s an industry wide shift. We want to be at the forefront of this, and our participation in Digital Trailblazers, part of the government’s innovative programme of reforms to ensure the apprenticeship system is more rigorous and more responsive to employer needs, is setting the scene.

Therefore much of the work we are doing is around showcasing Apprenticeships to school students, both boys and girls. Our work has a stream dedicated to encouraging girls to consider IT as a career and supporting them to understand the academic choices required to become technologists.