According to the latest results from the IMRG Capgemini eRetail Sales Index, ongoing consumer confidence in the UK economy resulted in £7.8 billion being spent online during April; a 17% growth on the same period last year.
The figures, which were issued to the media last week, were picked up by a host of trade, regional and online press, including dedicated pieces on key titles, such as Internet Retailing, Internet Retailer and Consultant News.
As a result of an article by the Press Association’s retail correspondent, Josie Clark, the news was also syndicated on a number of major regional and online publications, including The Courier, Express and Star, Shropshire Star, Sunday Post, MSN and AOL.
Much of the coverage featured a quote from Capgemini’s VP, Head of Retail Consulting and Technology, Chris Webster: “April’s results perfectly illustrate the impact that sustained high levels of confidence in the economic recovery continue to have on our shopping habits as demonstrated by our investment in home and garden. This combined with a spell of fine weather, following the wet winter months, has encouraged us to splash out on our summer wardrobes while putting off that foreign holiday.”
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The analysis for the IMRG Capgemini e-Retail Sales Index is carried out by the Capgemini Business Analytics practice.