Online sales grew 20% year-on-year in June, according to the IMRG Capgemini e-retail sales index. This was the first time in five years that spending increased between May and June, demonstrated by a healthy 8% increase. Commerce via mobile channels increased by 136% year-on-year.
The Index provides an insight into online consumer spend in the UK, including by mobile and tablet devices. Interestingly although the total amount spent online increased, consumers are spending less individually. Along with increased consumption via online channels, improved customer experience and enhanced interfaces, it is also becoming the norm to shop online, including through mobile devices.
In addition to the official Capgemini press release, the report has gained some industry coverage. Retail Gazette highlighted the increased spend on clothing and travel, at 29% and 15% respectively, while Channel Eye also focused on the report, honing in on the fact that it demonstrates the highest rate in online spending over the past two years. A piece on InternetRetailing.net reminded us that the increase of 17% for Q2 also beat expectations, which were originally around 12%.
Chris Webster, Vice President, Head of Retail Consulting and Technology at Capgemini, said: “The uplift experienced this month will provide retailers with a note of cheer, with the Index recording its biggest year-on-year growth since June 2011 and Q2 2012.
“This is in stark contrast to the continued decline in store footfall reported by the BRC over the first half of the year and amplifies the increase of online at the expense of store sales. In addition, Britons remain price-conscious, but have responded well to good deals found online and it’s good to see consumer confidence returning.
“The m-commerce Index remains strong as consumer confidence in purchasing goods and services via smartphones and tablets continue to grow. The findings provide further evidence of the value mobile technologies have brought to the retail sector as consumers continue to shop via this channel.”