Welcome to the 7th edition of Analytical Thinking! This newsletter, from the UK Business Analytics community, is providing snippets of insight from around the world on what people are saying about our capability over the last 2 weeks.

In the last fortnight, we are continuing our theme of ‘big data’ as we have three articles which reference how analytics provides an opportunity in the face of the big data challenge. The second section of this edition provides a couple of articles on 2 of our offerings: customer analytics and digital analytics.

Number 2 on Gartner’s list of strategic technology trends for this year is ‘Big Data, patterns and analytics’ and this is something that we’re finding is being reflected across the business press, blogs and articles in 2012. The Business Analytics team are keeping our eye firmly on what’s hot in the analytics space so that we remain best placed to provide the analytical insight to allow our clients transform to digital.

CEOs Choose Big Data Over Social Media


This article poses the question: Which do CEO’s prefer — to invest in social media software that can help you connect in the realm of social networks, or to possess Big Data facilities that may help improve profitability and analysis capabilities? The answer to which the article finds, is the less risky and potentially more beneficial realm of Big Data software.


Big Data, a hot topic in the analytics space, can be seen as a challenge as we are going to see from the next article.


Big Data – Size Doesn’t Matter, It’s The Way You Use It That Counts


This article summarises a number of key themes from a recent Eduserve symposium titled: Big Data, Big Deal? The underlying topic running through these messages is not being to hung up upon the word ‘big’ and that size is clearly only one dimension of the big data challenge. The article argues that of more interest and just as valuable is the analytics that needs to accompany the challenge and the ‘evidence-based’ decision-making that big data can enable.


Big data is not only a challenge; it’s also giving new opportunities and ways to use these data. The next article will show you how.


Mobile Data Site Illustrates Consumerization of Big Data


Whilst the big data challenge is well recognised as presenting a computational concern for data owners over the next few years, this article argues that it provides an opportunity for a new trend of services; that the likes of Google and other data owners, can package their data in visualisation tools to make it easy to create, consume and understand in ways that were never possible before without sophisticated tools and a valuable data pipeline. The article argues that, through such websites, more data will be commercially available and therefore a ‘consumerisation’ of big data


One of our offering is Digital Analytics. If you want to know 10 key principles of web analytics, the next article will provide you some commandments of Digital Analytics.


10 Commandments of Digital Analytics



In a rebranding of web analytics into digital analytics, this article refreshes 10 key principles of web analytics to keep up with the pace of change required in analytics in a digital age.


Another Business Analytics offering is Customer Analytics. It can help you better understand today’s customer.


How Well Do You Know Today’s Customer?


Capgemini’s business analytics communities have a number of alliances with software partners. Once such partnership within the UK Business Analytics practice is an alliance with software vendor SAS. This blog, reviewing a recent SAS conference, provides examples of how analytical software such as SAS has been used to better understand customers in a digital age, with particular reference to the financial services sector.



We hope that you have enjoyed reading this seventh edition of Analytical Thinking and hope that it has provided you with a good insight into some of the value that is currently being realised through Business Analytics solutions. If you would like to find out more about our services and propositions then please contact Nigel Lewis or Jon Chadwick. If you have any suggestions on how we can improve this newsletter or if you have received it via a colleague and would like to subscribe then please contact Charlotte Skornik. If you spot an article that is Business Analytics related then we’d like to know about it, please submit it to Charlotte Skornik, and it may appear in the next edition of Analytical Thinking!