{"id":805265,"date":"2026-03-25T09:00:00","date_gmt":"2026-03-25T08:00:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=805265"},"modified":"2026-03-25T14:31:51","modified_gmt":"2026-03-25T13:31:51","slug":"tendances-ia-retail-2026","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tendances-ia-retail-2026\/","title":{"rendered":"De la promesse \u00e0 l&#8217;action : les tendances de l&#8217;IA dans le retail en 2026"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">IA &amp; Data<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">De la promesse \u00e0 l&#8217;action : les tendances de l&#8217;IA dans le retail en 2026<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/PoV_From-hype-to-how_Retail-AI-Trends-2026.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span>T\u00e9l\u00e9charger le point de vue<\/span><span class=\"type\">521 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1199872\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1199872\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-le-retail-est-entre-dans-une-nouvelle-phase-celle-du-deploiement-de-l-ia-les-leaders-seront-ceux-qui-sauront-transformer-cette-technologie-en-levier-concret-de-performance-et-de-proximite-client\">Le retail est entr\u00e9 dans une nouvelle phase : celle du d\u00e9ploiement de l&#8217;IA. Les leaders seront ceux qui sauront transformer cette technologie en levier concret de performance et de proximit\u00e9 client.<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Dans ce point de vue, nos experts analysent la mani\u00e8re dont les retailers les plus avanc\u00e9s exploitent l\u2019IA pour g\u00e9n\u00e9rer une valeur mesurable, en l\u2019appliquant de fa\u00e7on r\u00e9fl\u00e9chie, strat\u00e9gique et \u00e0 grande \u00e9chelle.<br>T\u00e9l\u00e9chargez-le pour d\u00e9couvrir les tendances IA du retail observ\u00e9es par nos experts lors du NRF 2026, leurs pr\u00e9visions pour l\u2019ann\u00e9e \u00e0 venir, ainsi que leurs recommandations pour aider les retailers \u00e0 \u00e9voluer dans un environnement en pleine transformation.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-l-ia-dans-le-retail-une-nouvelle-realite-3-tendances-cles-a-surveiller\"><strong>L\u2019IA dans le retail : une nouvelle r\u00e9alit\u00e9, 3 tendances cl\u00e9s \u00e0 surveiller<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Tendance n\u00b01 : <\/strong><br><strong><strong>Quand les agents passent \u00e0 l\u2019action : repenser l\u2019ex\u00e9cution du retail gr\u00e2ce \u00e0 l\u2019IA<\/strong><\/strong><\/td><td><strong>Tendance n\u00b02 : <\/strong><br><strong>Simplifier pour passer \u00e0 l\u2019\u00e9chelle : des plateformes connect\u00e9es au service du commerce agentique<\/strong><\/td><td><strong>Tendance n\u00b03 : <\/strong><br><strong><strong>Le retail unifi\u00e9 : magasin physique | technologies digitales | exp\u00e9rience humaine<\/strong><br><\/strong><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2026 marque un tournant clair : l\u2019IA n\u2019est plus une simple fonctionnalit\u00e9, mais une v\u00e9ritable couche op\u00e9rationnelle.<br>D\u00e9couvrez comment l&#8217;IA est utilis\u00e9e pour reconfigurer les organisations retail et r\u00e9pondre \u00e0 des enjeux tr\u00e8s concrets, tels que les pics d\u2019appels dans les centres de support, les perturbations de la cha\u00eene d\u2019approvisionnement ou encore la tarification dynamique.<\/td><td>Apr\u00e8s des ann\u00e9es de multiplication d\u2019outils h\u00e9t\u00e9rog\u00e8nes, le retail fait aujourd\u2019hui le choix de la simplification et de l\u2019orchestration. L\u2019IA permet de connecter les plateformes pour proposer des exp\u00e9riences client plus fluides et soutenir une croissance durable de la performance.<\/td><td>Le magasin ne se limite plus \u00e0 l\u2019acte d\u2019achat. Il s\u2019impose comme un espace de confiance et de relation, en proposant ce que la technologie ne remplace pas : le contact humain, l\u2019expertise terrain et des exp\u00e9riences physiques engageantes.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/PoV_From-hype-to-how_Retail-AI-Trends-2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9chargez maintenant<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-voici-a-quoi-ressemble-un-retail-guide-par-la-raison-d-etre\"><strong>Voici \u00e0 quoi ressemble un retail guid\u00e9 par la raison d\u2019\u00eatre.<\/strong><\/h3>\n\n\n\n<p>L\u2019ex\u00e9cution de l\u2019IA dans le retail a commenc\u00e9. Nous pouvons vous aider \u00e0 l&#8217;int\u00e9grer au mieux.<\/p>\n\n\n\n<p>Capgemini accompagne les organisations dans l\u2019adoption de l\u2019IA de mani\u00e8re concr\u00e8te, pragmatique et cr\u00e9atrice de valeur. Ensemble, faisons du retail \u00e0 impact une r\u00e9alit\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Sujets associ\u00e9s<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/reinventer-l-experience-client-pilotee-par-l-humain-amplifiee-par-l-ia\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/reinventer-l-experience-client-pilotee-par-l-humain-amplifiee-par-l-ia\/\" aria-label=\"R\u00e9inventer l\u2019exp\u00e9rience client : pilot\u00e9e par l\u2019humain, amplifi\u00e9e par l\u2019IA\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Rapport<\/div>\n                                <h3 class=\"card-title\">R\u00e9inventer l\u2019exp\u00e9rience client : pilot\u00e9e par l\u2019humain, amplifi\u00e9e par l\u2019IA<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/gaspillage-alimentaire-valeur-entreprise\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Web-Banner_Capgemini_Foodwaste_CGF_Whitepaper.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Web-Banner_Capgemini_Foodwaste_CGF_Whitepaper.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Web-Banner_Capgemini_Foodwaste_CGF_Whitepaper.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Web-Banner_Capgemini_Foodwaste_CGF_Whitepaper.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Web-Banner_Capgemini_Foodwaste_CGF_Whitepaper.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Web-Banner_Capgemini_Foodwaste_CGF_Whitepaper.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Web-Banner_Capgemini_Foodwaste_CGF_Whitepaper.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Web-Banner_Capgemini_Foodwaste_CGF_Whitepaper.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Web-Banner_Capgemini_Foodwaste_CGF_Whitepaper.jpg\" alt=\"Turning food waste into business value - banner\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/ce-qui-compte-pour-le-consommateur-2026\/\" aria-label=\"Ce qui compte pour le consommateur en 2026\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Ce qui compte pour le consommateur en 2026<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/gaspillage-alimentaire-valeur-entreprise\/\" aria-label=\"Faire du gaspillage alimentaire un levier de valeur pour l&#039;entreprise\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Livre blanc<\/div>\n                                <h3 class=\"card-title\">Faire du gaspillage alimentaire un levier de valeur pour l&#039;entreprise<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"learnmore-heading\">En savoir plus<\/h2><\/div><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/secteurs\/retail\/\" target=\"\" aria-label=\"Retail\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"Retail Industry Consulting Service\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Retail<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/secteurs\/produits-de-grande-consommation\/\" target=\"\" aria-label=\"Produits de grande consommation\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini-Consumer-hero-banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini-Consumer-hero-banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini-Consumer-hero-banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Produits de grande consommation<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/services\/customer-first\/\" target=\"\" aria-label=\"Customer first\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Customer-first.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Customer-first.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Customer-first.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Customer first<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"undefined section section--faqs-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"content-title\"><h2>Foire aux questions<\/h2><\/div><\/div><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\"><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Quelles sont les principales tendances de l&#8217;IA issues du NRF 2026 ? <\/h3><\/div><div class=\"expander-content\"><p>Lors du NRF 2026, trois grandes tendances IA se sont d\u00e9gag\u00e9es : l\u2019essor d\u2019agents IA op\u00e9rationnels dans le retail, des plateformes connect\u00e9es pour acc\u00e9l\u00e9rer le commerce agentique, et la revalorisation des magasins physiques comme piliers de confiance.<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Qu&#8217;est-ce que le commerce agentique ?<\/h3><\/div><div class=\"expander-content\"><p>Le commerce agentique s\u2019appuie sur des agents IA qui orchestrent et automatisent, en temps r\u00e9el, les d\u00e9cisions cl\u00e9s du retail afin d\u2019optimiser la performance op\u00e9rationnelle et l\u2019exp\u00e9rience client.<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Pourquoi les magasins physiques sont-ils essentiels dans un retail pilot\u00e9 par l\u2019IA ?<\/h3><\/div><div class=\"expander-content\"><p>Les magasins physiques offrent des exp\u00e9riences sensorielles, une expertise humaine et des interactions fond\u00e9es sur la confiance que l\u2019IA seule ne peut pas reproduire, ce qui en fait un pilier cl\u00e9 du retail moderne.<\/p><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Comment les retailers peuvent-ils passer de l\u2019exp\u00e9rimentation \u00e0 l\u2019ex\u00e9cution de l\u2019IA ?<\/h3><\/div><div class=\"expander-content\"><p>Les retailers peuvent franchir ce cap en int\u00e9grant l\u2019IA au c\u0153ur de leurs op\u00e9rations, en simplifiant leurs environnements technologiques et en se concentrant sur des r\u00e9sultats business mesurables.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le retail est entr\u00e9 dans une nouvelle phase : celle de l&#8217;ex\u00e9cution de l&#8217;IA. Les leaders seront ceux qui sauront transformer cette technologie en levier concret de performance et de proximit\u00e9 client.<\/p>\n","protected":false},"author":440,"featured_media":805266,"template":"","meta":{"cg_dt_proposed_to":[21,46,41],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":495,"primary_term":"IA &amp; Data","featured_focal_points":"{\"x\":0.4,\"y\":0.14}"},"tags":[193,174],"research-and-insight-type":[85],"theme":[46,495],"brand":[],"service":[45,49],"industry":[36,133],"partners":[],"content-group":[],"class_list":["post-805265","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-customer-experience","tag-ia-et-data","research-and-insight-type-points-de-vue","theme-customer-first","theme-ia-data","service-customer-experience-customer-first","service-ia-data","industry-biens-et-services-de-consommation","industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De la promesse \u00e0 l&#039;action : les tendances de l&#039;IA dans le retail en 2026<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez trois tendances cl\u00e9s de l\u2019IA qui transforment le retail, du commerce agentique aux magasins augment\u00e9s par l\u2019IA. 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