{"id":797165,"date":"2025-11-25T10:44:15","date_gmt":"2025-11-25T09:44:15","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=797165"},"modified":"2025-11-27T15:21:05","modified_gmt":"2025-11-27T14:21:05","slug":"tendances-retail-2026","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tendances-retail-2026\/","title":{"rendered":"Les tendances dans le retail en 2026"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Les tendances dans le retail en 2026 <\/h1><\/div><h2 class=\"reasearchInsightTitle\">5 facteurs qui red\u00e9finissent le paysage du retail<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/2026-Retail-Trends.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>T\u00e9l\u00e9charger le Point de vue<\/span><span class=\"type\">528 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1170685\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1170685\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-qu-est-ce-qui-change-dans-le-retail-en-un-mot-tout-alors-ou-concentrer-vos-efforts-nos-experts-vous-donnent-les-cles\">Qu&#8217;est-ce qui change dans le retail ? En un mot, tout. Alors, o\u00f9 concentrer vos efforts ? Nos experts vous donnent les cl\u00e9s.<\/h2>\n\n\n\n<p>Dans ce Point de vue, nos leaders sectoriels d\u00e9voilent les cinq tendances cl\u00e9s pour les retailers, et comment les organisations peuvent y r\u00e9pondre pour stimuler la croissance, s\u2019adapter aux nouvelles dynamiques et agir avec sens.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-quelles-sont-les-tendances-qui-faconneront-le-retail-en-2026\">Quelles sont les tendances qui fa\u00e7onneront le retail en 2026 ?<\/h4>\n\n\n\n<p>Explorez les technologies incontournables, les dynamiques de march\u00e9 et les attentes clients qui, selon nos experts, red\u00e9finissent l\u2019industrie du retail.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Des moments plut\u00f4t que des produits :<\/strong> la croissance dans l&#8217;industrie de l&#8217;exp\u00e9rience<\/li>\n\n\n\n<li><strong>L&#8217;ann\u00e9e des marques signatures :<\/strong> se diff\u00e9rencier par la valeur<\/li>\n\n\n\n<li><strong>Le shopping sans recherche :<\/strong> anticiper les besoins et livrer gr\u00e2ce au GEO<\/li>\n\n\n\n<li><strong>L&#8217;IA invisible :<\/strong> offrir des exp\u00e9riences clients fluides&#8230; en coulisses<\/li>\n\n\n\n<li><strong>La confiance comme moteur de profit : <\/strong>augmenter les marges gr\u00e2ce \u00e0 la coh\u00e9rence, l&#8217;attention et la contextualisation<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/2026-Retail-Trends.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le point de vue<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-counter-para section counter-para-section\"><div class=\"container\"><div class=\"row\"><div class=\"article-text\"><div class=\"article-text\"><div class=\"content-title\"><h3>Le saviez-vous :<\/h3><\/div><\/div><div class=\"statistics-list\"><div class=\"row\"><div class=\"statistic col-12 col-md-4 col-lg-3 offset-lg-1\"><div class=\"statistic-top\">53%<\/div><span class=\"statistic-bottom\">des consommateurs ont effectu\u00e9 un achat suite \u00e0 une recommandation de l&#8217;IA.<\/span><\/div><div class=\"statistic col-12 col-md-4 col-lg-3 offset-lg-1\"><div class=\"statistic-top\">44%<\/div><span class=\"statistic-bottom\">des consommateurs privil\u00e9gient les marques distributeur ou \u00e0 bas prix plut\u00f4t que les marques nationales. <\/span><\/div><div class=\"statistic col-12 col-md-4 col-lg-3 offset-lg-1\"><div class=\"statistic-top\">46%<\/div><span class=\"statistic-bottom\">des consommateurs sont pr\u00eats \u00e0 commander des produits via des outils d&#8217;IA. <\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Ce Point de vue s\u2019appuie sur les premiers enseignements de notre \u00e9tude annuelle <em><strong>Ce qui compte pour le consommateur<\/strong><\/em>  dont la publication est pr\u00e9vue en janvier 2026.<\/p>\n\n\n\n<p>Face aux nouvelles technologies, aux attentes changeantes des consommateurs et \u00e0 des dynamiques de march\u00e9 en mutation, la prise de conscience ne suffit pas : place \u00e0 l&#8217;action.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Sujets associ\u00e9s<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/ce-qui-compte-consommateur-2025\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/DotCom_Banner_1440-x-900.jpg.webp?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/DotCom_Banner_1440-x-900.jpg.webp?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/DotCom_Banner_1440-x-900.jpg.webp?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/DotCom_Banner_1440-x-900.jpg.webp?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/DotCom_Banner_1440-x-900.jpg.webp?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/DotCom_Banner_1440-x-900.jpg.webp?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/DotCom_Banner_1440-x-900.jpg.webp?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/DotCom_Banner_1440-x-900.jpg.webp?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/DotCom_Banner_1440-x-900.jpg.webp\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/ce-qui-compte-consommateur-2025\/\" aria-label=\"Ce qui compte pour le consommateur en 2025\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Ce qui compte pour le consommateur en 2025<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/agents-ia-nouvelle-ere-retail\/\" aria-label=\"Agents IA : une nouvelle \u00e8re pour l\u2019exp\u00e9rience d\u2019achat dans le retail\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point de vue<\/div>\n                                <h3 class=\"card-title\">Agents IA : une nouvelle \u00e8re pour l\u2019exp\u00e9rience d\u2019achat dans le retail<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les 5 tendances retail incontournables pour 2026  entre IA, exp\u00e9rience client et transformation digitale. Apprenez comment les entreprises peuvent s\u2019adapter pour stimuler la croissance et agir avec sens. <\/p>\n","protected":false},"author":257,"featured_media":797166,"template":"","meta":{"cg_dt_proposed_to":[21,46,41],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":46,"primary_term":"Customer first","featured_focal_points":""},"tags":[450,193],"research-and-insight-type":[85],"theme":[46],"brand":[],"service":[45],"industry":[36,133],"partners":[],"content-group":[],"class_list":["post-797165","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-biens-de-consommation","tag-customer-experience","research-and-insight-type-points-de-vue","theme-customer-first","service-customer-experience-customer-first","industry-biens-et-services-de-consommation","industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les tendances dans le retail en 2026<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les 5 tendances retail incontournables pour 2026 entre IA, exp\u00e9rience client et transformation digitale. 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