{"id":796945,"date":"2025-11-25T15:58:13","date_gmt":"2025-11-25T14:58:13","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=796945"},"modified":"2026-01-06T16:03:37","modified_gmt":"2026-01-06T15:03:37","slug":"ia-invisible","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/ia-invisible\/","title":{"rendered":"L&#8217;IA invisible : la singularit\u00e9 du luxe \u00e0 l\u2019\u00e8re des intelligences artificielles"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Hero-Banner-IA-invisible.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Hero-Banner-IA-invisible.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Hero-Banner-IA-invisible.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Hero-Banner-IA-invisible.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Hero-Banner-IA-invisible.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Hero-Banner-IA-invisible.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Hero-Banner-IA-invisible.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Hero-Banner-IA-invisible.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Hero-Banner-IA-invisible.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:26% 12%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Innovation &amp; technologies<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">L&#8217;IA invisible<\/h1><\/div><h2 class=\"reasearchInsightTitle\">La singularit\u00e9 du luxe \u00e0 l\u2019\u00e8re des intelligences artificielles<\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&amp;p=796945\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&amp;p=796945\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Et si la technologie la plus avanc\u00e9e \u00e9tait celle qu\u2019on ne voit pas ? Ce livre propose une lecture in\u00e9dite de l\u2019intelligence artificielle dans le secteur du luxe : une IA discr\u00e8te, intuitive, qui sublime l\u2019exp\u00e9rience humaine sans jamais la remplacer.<br><br>\u00c0 travers une s\u00e9rie de portraits immersifs, le livre donne vie \u00e0 une g\u00e9n\u00e9ration qui r\u00e9invente sa relation au luxe et \u00e0 la technologie. <br><br>Ces r\u00e9cits illustrent comment l\u2019IA peut enrichir l\u2019exp\u00e9rience client, pr\u00e9server les savoir-faire, et accompagner une consommation plus responsable, sans jamais s\u2019imposer.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cta-popin-form\"><section class=\"cta-popin-form-block\"><div class=\"container\"><div class=\"cta-popin-btn-wrapper cta-popin-btn-align-center\"><a class=\"cta-popin-btn  \" data-bs-toggle=\"modal\" data-bs-target=\"#cta-popin-a211c2e5-e525-45f1-9544-3300d8d1f3e6\" tabindex=\"0\" href=\"#\">T\u00e9l\u00e9chargez le livre<\/a><\/div><div class=\"call-to-action-block\"><div class=\"modal cta-frontend-modal-wrapper\" id=\"cta-popin-a211c2e5-e525-45f1-9544-3300d8d1f3e6\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal landing-page-modals\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo-white.svg\" alt=\"logo\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\" alt=\"logo\" class=\"light\"\/><\/div><h4 class=\"form-title\">T\u00e9l\u00e9chargez le livre \u00ab L&#8217;IA invisible \u00bb<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_796947_3690657498\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_6318_3160559046\" name=\"_mf_177385_6318\" placeholder=\"Pr\u00e9nom\" required \/><label for=\"_mf_177385_6318_3160559046\" class=\"form-label\">Pr\u00e9nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Pr\u00e9nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_3009_3053192237\" name=\"_mf_177385_3009\" placeholder=\"Nom\" required \/><label for=\"_mf_177385_3009_3053192237\" class=\"form-label\">Nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_4363_3079506866\" name=\"_mf_177385_4363\" placeholder=\"Entreprise\" required \/><label for=\"_mf_177385_4363_3079506866\" class=\"form-label\">Entreprise <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Entreprise n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_5267_4148226573\" name=\"_mf_177385_5267\" placeholder=\"Fonction\" required \/><label for=\"_mf_177385_5267_4148226573\" class=\"form-label\">Fonction <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Fonction n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_177385_9294_2840101283\" name=\"_mf_177385_9294\" placeholder=\"Email\" required \/><label for=\"_mf_177385_9294_2840101283\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_724183_5297_4176366148\"\n\t\t\tname=\"_mf_724183_5297\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">S\u00e9lectionner une valeur<\/option>\n\t\t\t\t\t\t\t<option value=\"Manager\">Manager<\/option>\n\t\t\t\t\t\t\t<option value=\"Operational\">Op\u00e9rationnel<\/option>\n\t\t\t\t\t\t\t<option value=\"Purchaser\">Acheteur<\/option>\n\t\t\t\t\t\t\t<option value=\"Chairman\/Board of Directors\">Pr\u00e9sident\/Conseil d&#039;administration<\/option>\n\t\t\t\t\t\t\t<option value=\"CEO\">PDG<\/option>\n\t\t\t\t\t\t\t<option value=\"CFO\">CFO<\/option>\n\t\t\t\t\t\t\t<option value=\"CIO\/CTO\">DSI\/CTO<\/option>\n\t\t\t\t\t\t\t<option value=\"CDO\/CMO\">CDO\/CMO<\/option>\n\t\t\t\t\t\t\t<option value=\"Other CXO\">Autre CXO<\/option>\n\t\t\t\t\t\t\t<option value=\"Vice President\">Vice-Pr\u00e9sident<\/option>\n\t\t\t\t\t\t\t<option value=\"Director\/Principal Consultant\">Directeur\/Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Senior Manager\/Managing Consultant\">Gestionnaire \/conseiller en gestion<\/option>\n\t\t\t\t\t\t\t<option value=\"Consultant\/Senior Consultant\">Consultant\/Senior Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Assistant\/Secretary\">Assistant\/Secr\u00e9taire<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_724183_5297_4176366148\" class=\"form-label\">Niveau hi\u00e9rarchique <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Niveau hi\u00e9rarchique n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_177385_6270_1567746435\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_177385_6270[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_177385_6270_1567746435\" class=\"form-check-label consent-text\">\n\t\t\t\tJe consens \u00e0 ce que mes donn\u00e9es soient utilis\u00e9es \u00e0 des fins de marketing et communication, comme d\u00e9crit dans notre <a href=\"https:\/\/www.capgemini.com\/fr-fr\/charte-de-protection-des-donnees-personnelles\/\" \/>Politique li\u00e9e aux donn\u00e9es personnelles<\/a>.  &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<div class=\"invalid-feedback-frm\" role=\"alert\">Ce champs est requis<\/div><\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_177385_1805\" class=\"slide-text\">\n\t\t\t\t\t\tFaire glisser\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_177385_1805\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_177385_1805\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_177385_1805\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_177385_1805\" class=\"sr-only\">\n\t\t\t\t\t\tUtilisez les fl\u00e8ches droite pour faire d\u00e9filer ou faites glisser vers la droite avec votre doigt. Lorsque vous atteignez 100 %, le formulaire est envoy\u00e9.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">Si vous utilisez un lecteur d\u2019\u00e9cran ou VoiceOver, appuyez deux fois sur ce bouton pour envoyer le formulaire.<\/span>\n\t\t\t\t\t\tFaire glisser\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Faire glisser\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Valider\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"796947\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"livre-ia-invisible\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"f3f724545d\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t<h3 style=\"text-align: center\">Merci de l\u2019int\u00e9r\u00eat que vous portez \u00e0 notre livre <strong>\u00ab L\u2019IA invisible <\/strong><strong>\u00bb<\/strong><\/h3><br><h3 style=\"text-align: center\">Pour le t\u00e9l\u00e9charger, <a href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Capgemini-Livre-IA-Invisible.pdf\">cliquez ici<\/a>.<\/h3><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>D\u00e9sol\u00e9, la soumission du formulaire a \u00e9chou\u00e9. Merci de r\u00e9essayer.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG796947 = {\"796947\":{\"errors\":{\"_mf_177385_6270\":\"Ce champs est requis\"},\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"card-text-pic-heading\">Fragments du monde de demain<\/h2><\/div><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Lea.png?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Lea.png?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Lea.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Lea.png?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Lea.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Lea.png?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Lea.png?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Lea.png?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Lea.png\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">L\u00e9a<\/h3><p class=\"box-text\" data-maxlength=\"600\">Dans son studio parisien, L\u00e9a, 22 ans, demande un soin hydratant clean pour peau mixte. Son assistant vocal analyse des milliers de produits et lui propose trois options. Elle d\u00e9couvre un s\u00e9rum de luxe, sans alcool, avec acide hyaluronique, probiotiques, 97 % d\u2019ingr\u00e9dients naturels, fabriqu\u00e9 en France. Ce choix, qu\u2019elle n\u2019aurait pas trouv\u00e9 seule, lui est sugg\u00e9r\u00e9 en quelques secondes, au lieu d\u2019heures de recherche.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-text-pic-right\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">Nadia<\/h3><p class=\"box-text\" data-maxlength=\"600\">Dans son atelier baign\u00e9 de lumi\u00e8re \u00e0 Berlin, Nadia, 25 ans, travaille sur une collection de bijoux sculpturaux pour une maison de haute joaillerie fran\u00e7aise. Elle soumet ses croquis initiaux \u00e0 une IA qu\u2019elle consid\u00e8re comme sa \u00ab collaboratrice silencieuse \u00bb. Cette derni\u00e8re lui propose des variations que son intuition seule n\u2019aurait pas sond\u00e9es. Chaque pi\u00e8ce na\u00eet de cette dialectique mais porte la signature et la sensibilit\u00e9 de Nadia. Cette approche s\u00e9duit les maisons de luxe qui cherchent \u00e0 renouveler leur vocabulaire esth\u00e9tique.<\/p><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Nadia.png?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Nadia.png?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Nadia.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Nadia.png?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Nadia.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Nadia.png?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Nadia.png?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Nadia.png?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Nadia.png\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-text-pic-left\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Marie.png?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Marie.png?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Marie.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Marie.png?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Marie.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Marie.png?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Marie.png?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Marie.png?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Marie.png\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:49% 66%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">Marie<\/h3><p class=\"box-text\" data-maxlength=\"600\">Dans l\u2019atelier d\u2019une maison de haute couture, une jeune brodeuse en formation travaille sous la supervision d\u2019une ma\u00eetre artisane. \u00c9quip\u00e9e de lunettes \u00e0 r\u00e9alit\u00e9 augment\u00e9e, elle re\u00e7oit un guidage subtil dans son apprentissage. L\u2019IA, ayant analys\u00e9 des milliers d\u2019heures de travail des ma\u00eetres, lui sugg\u00e8re des microajustements dans la tension du fil ou l\u2019angle de l\u2019aiguille. Ces suggestions ne s\u2019imposent pas comme des directives rigides, mais comme des invitations \u00e0 affiner son geste, toujours valid\u00e9es par la ma\u00eetre artisane qui supervise.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-text-pic-right\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">Sophia<\/h3><p class=\"box-text\" data-maxlength=\"600\">\u00c0 Milan, Sophia accueille une cliente qu\u2019elle ne conna\u00eet pas et lui propose des pi\u00e8ces adapt\u00e9es \u00e0 ses go\u00fbts, \u00e9voquant son voyage \u00e0 Kyoto. Ce qu\u2019elle ignore : un syst\u00e8me agentique a analys\u00e9 ses achats, ses pr\u00e9f\u00e9rences et des publications li\u00e9es \u00e0 ce voyage. Une GenAI a synth\u00e9tis\u00e9 ces donn\u00e9es en une narration transmise \u00e0 Sophia. La cliente se sent comprise. L\u2019IA enrichit la relation sans la remplacer.<\/p><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Sophia.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Sophia.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Sophia.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Sophia.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Sophia.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Sophia.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Sophia.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Sophia.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Sophia.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-text-pic-left\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Julien.png?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Julien.png?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Julien.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Julien.png?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Julien.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Julien.png?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Julien.png?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Julien.png?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/IA-invisible-Julien.png\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">Julien<\/h3><p class=\"box-text\" data-maxlength=\"600\">Dans les ateliers d\u2019une grande maison parisienne, Julien, directeur cr\u00e9atif, explore les esquisses de sa prochaine collection. \u00c0 ses c\u00f4t\u00e9s, un \u00e9cran affiche une galaxie d\u2019images et de textures qui \u00e9volue selon ses gestes. Sans commande explicite, l\u2019IA propose des associations inattendues, enrichissant sa vision sans la remplacer. La technologie devient source d\u2019inspiration, amplifiant sa cr\u00e9ativit\u00e9 sans jamais la contraindre.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" id=\"telechargement\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"col-md-12 \"><div class=\"autoCloudForm\"><h3 class=\"formHelpText\">T\u00e9l\u00e9chargez le livre \u00ab L&#8217;IA invisible \u00bb<\/h3>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_796947_2679677100\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_6318_1021526550\" name=\"_mf_177385_6318\" placeholder=\"Pr\u00e9nom\" required \/><label for=\"_mf_177385_6318_1021526550\" class=\"form-label\">Pr\u00e9nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Pr\u00e9nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_3009_1134724440\" name=\"_mf_177385_3009\" placeholder=\"Nom\" required \/><label for=\"_mf_177385_3009_1134724440\" class=\"form-label\">Nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_4363_4036047487\" name=\"_mf_177385_4363\" placeholder=\"Entreprise\" required \/><label for=\"_mf_177385_4363_4036047487\" class=\"form-label\">Entreprise <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Entreprise n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_5267_1338935088\" name=\"_mf_177385_5267\" placeholder=\"Fonction\" required \/><label for=\"_mf_177385_5267_1338935088\" class=\"form-label\">Fonction <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Fonction n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_177385_9294_4209317528\" name=\"_mf_177385_9294\" placeholder=\"Email\" required \/><label for=\"_mf_177385_9294_4209317528\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_724183_5297_1168522097\"\n\t\t\tname=\"_mf_724183_5297\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">S\u00e9lectionner une valeur<\/option>\n\t\t\t\t\t\t\t<option value=\"Manager\">Manager<\/option>\n\t\t\t\t\t\t\t<option value=\"Operational\">Op\u00e9rationnel<\/option>\n\t\t\t\t\t\t\t<option value=\"Purchaser\">Acheteur<\/option>\n\t\t\t\t\t\t\t<option value=\"Chairman\/Board of Directors\">Pr\u00e9sident\/Conseil d&#039;administration<\/option>\n\t\t\t\t\t\t\t<option value=\"CEO\">PDG<\/option>\n\t\t\t\t\t\t\t<option value=\"CFO\">CFO<\/option>\n\t\t\t\t\t\t\t<option value=\"CIO\/CTO\">DSI\/CTO<\/option>\n\t\t\t\t\t\t\t<option value=\"CDO\/CMO\">CDO\/CMO<\/option>\n\t\t\t\t\t\t\t<option value=\"Other CXO\">Autre CXO<\/option>\n\t\t\t\t\t\t\t<option value=\"Vice President\">Vice-Pr\u00e9sident<\/option>\n\t\t\t\t\t\t\t<option value=\"Director\/Principal Consultant\">Directeur\/Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Senior Manager\/Managing Consultant\">Gestionnaire \/conseiller en gestion<\/option>\n\t\t\t\t\t\t\t<option value=\"Consultant\/Senior Consultant\">Consultant\/Senior Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Assistant\/Secretary\">Assistant\/Secr\u00e9taire<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_724183_5297_1168522097\" class=\"form-label\">Niveau hi\u00e9rarchique <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Niveau hi\u00e9rarchique n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_177385_6270_14580332\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_177385_6270[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_177385_6270_14580332\" class=\"form-check-label consent-text\">\n\t\t\t\tJe consens \u00e0 ce que mes donn\u00e9es soient utilis\u00e9es \u00e0 des fins de marketing et communication, comme d\u00e9crit dans notre <a href=\"https:\/\/www.capgemini.com\/fr-fr\/charte-de-protection-des-donnees-personnelles\/\" \/>Politique li\u00e9e aux donn\u00e9es personnelles<\/a>.  &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<div class=\"invalid-feedback-frm\" role=\"alert\">Ce champs est requis<\/div><\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_177385_1805\" class=\"slide-text\">\n\t\t\t\t\t\tFaire glisser\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_177385_1805\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_177385_1805\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_177385_1805\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_177385_1805\" class=\"sr-only\">\n\t\t\t\t\t\tUtilisez les fl\u00e8ches droite pour faire d\u00e9filer ou faites glisser vers la droite avec votre doigt. Lorsque vous atteignez 100 %, le formulaire est envoy\u00e9.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">Si vous utilisez un lecteur d\u2019\u00e9cran ou VoiceOver, appuyez deux fois sur ce bouton pour envoyer le formulaire.<\/span>\n\t\t\t\t\t\tFaire glisser\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Faire glisser\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Valider\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"796947\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"livre-ia-invisible\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"f3f724545d\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t<h3 style=\"text-align: center\">Merci de l\u2019int\u00e9r\u00eat que vous portez \u00e0 notre livre <strong>\u00ab L\u2019IA invisible <\/strong><strong>\u00bb<\/strong><\/h3><br><h3 style=\"text-align: center\">Pour le t\u00e9l\u00e9charger, <a href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Capgemini-Livre-IA-Invisible.pdf\">cliquez ici<\/a>.<\/h3><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>D\u00e9sol\u00e9, la soumission du formulaire a \u00e9chou\u00e9. Merci de r\u00e9essayer.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG796947 = {\"796947\":{\"errors\":{\"_mf_177385_6270\":\"Ce champs est requis\"},\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Auteurs<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Maxime-Girardeau-PC-2025.png\" alt=\"Maxime Girardeau\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/maximegirardeau\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Maxime Girardeau<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>VP | Head of AI Strategy &amp; Transformation for Southern Central Europe, Capgemini<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/maximegirardeau\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Maxime est VP, Head of AI Strategy &#038; Transformation chez Capgemini, o\u00f9 il pilote l\u2019innovation pour le secteur du luxe. Ancien de Microsoft et fondateur de l\u2019acc\u00e9l\u00e9rateur de start-up de Contentsquare, il est \u00e9galement romancier publi\u00e9 chez Fayard. Il explore les liens entre technologie, narration et sensibilit\u00e9 humaine, notamment \u00e0 travers des projets m\u00ealant IA et cr\u00e9ation litt\u00e9raire.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/11\/Sharp-Delusion-PC.png\" alt=\"Sharp Delusion (Julien Imp\u00e9ratrice)\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Sharp Delusion (Julien Imp\u00e9ratrice)<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Artiste<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Sharp Delusion est un artiste IA et digital fran\u00e7ais m\u00ealant mode, pop art et surr\u00e9alisme. Pass\u00e9 par Netflix, Discovery, Publicis ou Pavillon Noir, il conseille aujourd\u2019hui des marques de luxe sur la GenAI et anime workshops et conf\u00e9rences. Inspir\u00e9 par le cin\u00e9ma, les pochettes de disques et le surr\u00e9alisme, il explore beaut\u00e9, r\u00eave et perception \u00e0 l\u2019\u00e8re digitale, entre esth\u00e9tique po\u00e9tique ma\u00eetris\u00e9e et chaos g\u00e9n\u00e9ratif.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019IA invisible : une nouvelle vision du luxe \u00e0 l\u2019\u00e8re des intelligences artificielles.<\/p>\n","protected":false},"author":157,"featured_media":797115,"template":"","meta":{"cg_dt_proposed_to":[21,46,41],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":55,"primary_term":"Innovation &amp; 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