{"id":796328,"date":"2025-11-19T11:49:41","date_gmt":"2025-11-19T10:49:41","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=796328"},"modified":"2025-12-05T17:01:34","modified_gmt":"2025-12-05T16:01:34","slug":"cmo-playbook-2025","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/cmo-playbook-2025\/","title":{"rendered":"De la complexit\u00e9 \u00e0 la clart\u00e9 : comment les CMO peuvent r\u00e9inventer le r\u00f4le du marketing pour prendre l\u2019avantage"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">IA &amp; Data<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\"><br>De la complexit\u00e9 \u00e0 la clart\u00e9 : comment les CMO peuvent r\u00e9inventer le r\u00f4le du marketing pour prendre l\u2019avantage<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Final-Web-Version-Report-CMO-Playbook.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span>T\u00e9l\u00e9chargez le rapport<\/span><span class=\"type\">7 MB pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Final-Infographic-CMO-Playbook.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span>T\u00e9l\u00e9chargez l&#8217;infographie<\/span><span class=\"type\">805 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1149202\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1149202\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-aujourd-hui-les-directions-marketing-doivent-relever-de-multiples-defis-stimuler-la-croissance-renforcer-l-engagement-client-et-maitriser-des-technologies-toujours-plus-innovantes-pourtant-dans-cette-quete-effrenee-de-modernisation-un-element-essentiel-semble-s-etre-egare-l-essence-meme-du-marketing\">Aujourd\u2019hui, les directions marketing doivent relever de multiples d\u00e9fis : stimuler la croissance, renforcer l\u2019engagement client et ma\u00eetriser des technologies toujours plus innovantes. Pourtant, dans cette qu\u00eate effr\u00e9n\u00e9e de modernisation, un \u00e9l\u00e9ment essentiel semble s\u2019\u00eatre \u00e9gar\u00e9 : l\u2019essence m\u00eame du marketing.<\/h2>\n\n\n\n<p>Le dernier rapport du Capgemini Research Institute,\u202f<em>From complexity to clarity: How CMOs can reclaim marketing to build competitive edge<\/em>, troisi\u00e8me volet de\u202f<a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/guide-ia-generative-responsables-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">la s\u00e9rie CMO Playbook<\/a>, explore comment les directions marketing peuvent retrouver leur c\u0153ur de m\u00e9tier \u2013 en renouant avec le storytelling, la centricit\u00e9 client et l\u2019excellence op\u00e9rationnelle \u2013 tout en int\u00e9grant les nouvelles technologies telles que l\u2019IA.<\/p>\n\n\n\n<p>Cette \u00e9tude s\u2019appuie sur les enseignements d\u2019une enqu\u00eate men\u00e9e aupr\u00e8s de 1\u202f500 r\u00e9pondants issus des m\u00e9tiers du marketing (\u00e0 des postes de direction) dans 15 pays, ainsi que sur 29 entretiens approfondis avec des directeurs marketings (CMO).\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-les-principales-conclusions-incluent\"><strong><strong>Les principales conclusions incluent :<\/strong><\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u2019IA ne tient pas ses promesses\u202f<\/strong>\u2013 seuls 7\u202f% des marketeurs affirment que l\u2019IA a am\u00e9lior\u00e9 leur performance. Bien que les outils soient puissants, un manque de pr\u00e9paration et des objectifs flous limitent l\u2019impact de l\u2019IA sur les r\u00e9sultats marketing.<\/li>\n\n\n\n<li><strong>Les CMO sont limit\u00e9s par un manque d\u2019efficacit\u00e9\u202f<\/strong>\u2013 seuls 15\u202f% des responsables marketing estiment que leur configuration actuelle leur permet de se concentrer sur des t\u00e2ches \u00e0 forte valeur ajout\u00e9e.<\/li>\n\n\n\n<li><strong>La croissance repose sur un engagement qui convertit<\/strong> &#8211; seules 18\u202f% des organisations affirment r\u00e9ussir \u00e0 personnaliser efficacement les interactions clients pour am\u00e9liorer leurs r\u00e9sultats.<\/li>\n<\/ul>\n\n\n\n<p>Ce rapport constitue une r\u00e9f\u00e9rence essentielle pour les directions marketing ainsi que pour tous les m\u00e9tiers impliqu\u00e9s dans l\u2019exp\u00e9rience et la relation client. Il apporte \u00e9galement des insights pr\u00e9cieux aux PDG, aux directions commerciales et aux DSI, acteurs cl\u00e9s de la modernisation du marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-des-recommandations-claires-et-concretes-pour-reussir-sa-transformation\"><strong>Des recommandations claires et concr\u00e8tes pour r\u00e9ussir sa transformation\u202f:<\/strong>\u00a0<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reconstruire le marketing autour du storytelling centr\u00e9 sur le client et de la raison d\u2019\u00eatre de la marque.<\/li>\n\n\n\n<li>Exploiter l\u2019IA et l\u2019automatisation non seulement pour optimiser l\u2019efficacit\u00e9 op\u00e9rationnelle, mais aussi pour renforcer le storytelling, cr\u00e9er une v\u00e9ritable connexion avec les clients et g\u00e9n\u00e9rer un impact marketing mesurable<\/li>\n\n\n\n<li>Optimiser les outils technologiques afin de les aligner sur les objectifs strat\u00e9giques<\/li>\n\n\n\n<li>Permettre aux \u00e9quipes d\u2019agir en s\u2019appuyant sur une feuille de route claire, favorisant la collaboration et le d\u00e9veloppement des comp\u00e9tences<\/li>\n\n\n\n<li>Positionner le marketing comme un levier strat\u00e9gique de croissance et un concepteur de l\u2019exp\u00e9rience client, plut\u00f4t qu\u2019une simple fonction de support<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-telechargez-le-dernier-cmo-playbook-du-capgemini-research-institute-pour\"><strong>T\u00e9l\u00e9chargez le dernier <em>CMO Playbook<\/em> du Capgemini Research Institute pour :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9couvrir comment les directions marketing parviennent \u00e0 r\u00e9pondre \u00e0 des attentes toujours plus \u00e9lev\u00e9es malgr\u00e9 des ressources limit\u00e9es \u2013 et inspirez-vous de leurs strat\u00e9gies pour faire de m\u00eame<\/li>\n\n\n\n<li>D\u00e9couvrez pourquoi seuls 7\u202f% des marketeurs parviennent \u00e0 tirer une v\u00e9ritable valeur de l\u2019IA, et apprenez comment lever les freins qui emp\u00eachent les autres d\u2019en profiter<\/li>\n\n\n\n<li>Identifier et mettre en \u0153uvre des strat\u00e9gies concr\u00e8tes afin de renforcer l\u2019impact du marketing et r\u00e9affirmer son r\u00f4le strat\u00e9gique aupr\u00e8s des instances dirigeantes<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Final-Web-Version-Report-CMO-Playbook.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9chargez le rapport<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/pres-de-70-des-responsables-marketing-estiment-que-l-ia-agentique-sera-source-de-transformation-mais-son-efficacite-reste-difficile-a-atteindre\/\">D\u00e9couvrez le communiqu\u00e9 de presse<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\"><\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/data-ia-essor-ia-agentique\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/data-ia-essor-ia-agentique\/\" aria-label=\"L&#039;essor de l&#039;IA agentique\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Rapport<\/div>\n                                <h3 class=\"card-title\">L&#039;essor de l&#039;IA agentique<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/ai-et-gen-ai-pour-les-fonctions-supports\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg\" alt=\"AI and Gen AI in business operations - banner\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/guide-ia-generative-responsables-marketing\/\" aria-label=\"IA g\u00e9n\u00e9rative : LE guide d\u00e9di\u00e9 aux responsables marketing\u00a0\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">IA g\u00e9n\u00e9rative : LE guide d\u00e9di\u00e9 aux responsables marketing\u00a0<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/ai-et-gen-ai-pour-les-fonctions-supports\/\" aria-label=\"L\u2019IA et l\u2019IA g\u00e9n\u00e9rative pour les fonctions supports\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">L\u2019IA et l\u2019IA g\u00e9n\u00e9rative pour les fonctions supports<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/\" aria-label=\"L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Rapport<\/div>\n                                <h3 class=\"card-title\">L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/liberer-valeur-service-client\/\" aria-label=\"Lib\u00e9rer le potentiel du service client\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Rapport<\/div>\n                                <h3 class=\"card-title\">Lib\u00e9rer le potentiel du service client<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>\n\n\n<p><\/p>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Notre expert<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/03\/Julien-Giffard-carree.jpg\" alt=\"Julien Giffard\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/juliengiffard\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Julien Giffard<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of frog France<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/juliengiffard\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Apr\u00e8s une premi\u00e8re exp\u00e9rience professionnelle en Australie, Julien rejoint Capgemini d\u00e8s 2009. D\u2019abord sp\u00e9cialis\u00e9 dans la strat\u00e9gie digitale pour tous secteurs d\u2019activit\u00e9, il a ensuite pilot\u00e9 nos offres autour des plateformes de services et d\u2019innovation. Puis, combinant les conseil, cr\u00e9ation, design, customer data et marketing tech, il s\u2019est employ\u00e9 \u00e0 cr\u00e9er de nouveaux business models et transformer l\u2019exp\u00e9rience client de bout-en-bout, notamment dans les services financiers.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Curseur pr\u00e9c\u00e9dent\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Curseur suivant\"><\/button><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined is-style-cg-secondary-3 call-to-action-block\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Restez inform\u00e9<\/h3><p class=\"description\" data-maxlength=\"210\">Abonnez-vous pour recevoir les derniers rapports du Capgemini Research Institute<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" data-bs-toggle=\"modal\" data-bs-target=\"#CTA8a45928e_bb7f_4615_b632_ab7f778bf353\" data-maxlength=\"24\" tabindex=\"0\" href=\"#\"> S&#8217;abonner <\/a><\/div><div class=\"modal cta-frontend-modal-wrapper\" id=\"CTA8a45928e_bb7f_4615_b632_ab7f778bf353\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo-white.svg\" alt=\"logo\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\" alt=\"logo\" class=\"light\"\/><\/div><h4 class=\"form-title\">Restez inform\u00e9<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_695834_3388178165\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_695834_4298_1298494523\" name=\"_mf_695834_4298\" placeholder=\"Pr\u00e9nom\/First Name\" required \/><label for=\"_mf_695834_4298_1298494523\" class=\"form-label\">Pr\u00e9nom\/First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Pr\u00e9nom\/First Name n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_695834_8084_2379113297\" name=\"_mf_695834_8084\" placeholder=\"Nom\/Last Name\" required \/><label for=\"_mf_695834_8084_2379113297\" class=\"form-label\">Nom\/Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Nom\/Last Name n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_695834_6275_2553704478\" name=\"_mf_695834_6275\" placeholder=\"Email\" required \/><label for=\"_mf_695834_6275_2553704478\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_695834_4050_906838292\"\n\t\t\tname=\"_mf_695834_4050\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">S\u00e9lectionner une valeur<\/option>\n\t\t\t\t\t\t\t<option value=\"yes\">Yes<\/option>\n\t\t\t\t\t\t\t<option value=\"no\">No<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_695834_4050_906838292\" class=\"form-label\">Accepteriez-vous de r\u00e9pondre \u00e0 nos \u00e9tudes ? <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Accepteriez-vous de r\u00e9pondre \u00e0 nos \u00e9tudes ? n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_695834_3170_1903163441\"\n\t\t\tname=\"_mf_695834_3170\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">S\u00e9lectionner une valeur<\/option>\n\t\t\t\t\t\t\t<option value=\"Assistant\/secretary\">Assistant\/secretary<\/option>\n\t\t\t\t\t\t\t<option value=\"CDO\/CMO\">CDO\/CMO<\/option>\n\t\t\t\t\t\t\t<option value=\"CEO\">CEO<\/option>\n\t\t\t\t\t\t\t<option value=\"CFO\">CFO<\/option>\n\t\t\t\t\t\t\t<option value=\"Chairman\/Board of Directors\">Chairman\/Board of Directors<\/option>\n\t\t\t\t\t\t\t<option value=\"CIO\/CTO\">CIO\/CTO<\/option>\n\t\t\t\t\t\t\t<option value=\"Consultant\/Senior Consultant\">Consultant\/Senior Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Director\/Principle Consultant\">Director\/Principle Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"EVP\">EVP<\/option>\n\t\t\t\t\t\t\t<option value=\"Manager\">Manager<\/option>\n\t\t\t\t\t\t\t<option value=\"Operational\">Operational<\/option>\n\t\t\t\t\t\t\t<option value=\"Other CXO\">Other CXO<\/option>\n\t\t\t\t\t\t\t<option value=\"Purchaser\">Purchaser<\/option>\n\t\t\t\t\t\t\t<option value=\"Senior Manager\/Managing Consultant\">Senior Manager\/Managing Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"SVP\">SVP<\/option>\n\t\t\t\t\t\t\t<option value=\"Vice President\">Vice President<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_695834_3170_1903163441\" class=\"form-label\">Fonction\/level <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Fonction\/level n&#039;est pas valide<\/div><\/div>\t\t<div class=\"mf_field mf_field--country mf_field--select floating form-country-select-parent mf-required\">\n\n\t\t\t<label for=\"_mf_695834_4703_279643506\" class=\"floating__label form-country-select-label\" data-content=\"Pays\/country\">\n\t\t\t\t<span class=\"floating-label-content\">Pays\/country<\/span>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"select-wrap\">\n<i class=\"icon icon-zodiak-chevron-down\"><\/i>\n\t\t\t\t<select id=\"_mf_695834_4703_279643506\" class=\"mf_field__input empty mf-country-selectbox form_country_select\" name=\"_mf_695834_4703\" data-validate=\"select\" required>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"\"  selected='selected'>Pays<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AF\" >Afghanistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZA\" >Afrique du Sud<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AL\" >Albanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DZ\" >Alg\u00e9rie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DE\" >Allemagne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AD\" >Andorre<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AO\" >Angola<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AI\" >Anguilla<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AQ\" >Antarctique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AG\" >Antigua-et-Barbuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AN\" >Antilles n\u00e9erlandaises<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SA\" >Arabie Saoudite<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AR\" >Argentine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AM\" >Arm\u00e9nie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AW\" >Aruba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AU\" >Australie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AT\" >Autriche<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AZ\" >Azerba\u00efdjan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BS\" >Bahamas<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BH\" >Bahre\u00efn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BB\" >Barbade<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BE\" >Belgique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BD\" >Bengladesh<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BM\" >Bermudes<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BT\" >Bhoutan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MM\" >Birmanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BY\" >Bi\u00e9lorussie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BO\" >Bolivie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BA\" >Bosnie Herz\u00e9govine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BW\" >Bostwana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BN\" >Brunei Darussalam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BR\" >Br\u00e9sil<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BG\" >Bulgarie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BF\" >Burkina Faso<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BI\" >Burundi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BZ\" >B\u00e9lize<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BJ\" >B\u00e9nin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KH\" >Cambodge<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CM\" >Cameroun<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CA\" >Canada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CV\" >Cap-Vert<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CL\" >Chili<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CN\" >Chine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CY\" >Chypre<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CO\" >Colombie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KM\" >Comores<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CG\" >Congo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CD\" >Congo, R\u00e9publique d\u00e9mocratique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KR\" >Cor\u00e9e<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CR\" >Costa Rica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HR\" >Croatie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CU\" >Cuba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CI\" >C\u00f4te d&#039;Ivoire<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DK\" >Danemark<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DJ\" >Djibouti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DM\" >Dominique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EG\" >Egypte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SV\" >El Salvador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AE\" >Emirats arabes unis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EC\" >Equateur<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ER\" >Erythr\u00e9e<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ES\" >Espagne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EE\" >Estonie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"US\" >Etats-Unis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ET\" >Ethiopie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FJ\" >Fidji<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FI\" >Finlande<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FR\" >France<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RU\" >F\u00e9d\u00e9ration Russe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GA\" >Gabon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GM\" >Gambie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GH\" >Ghana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GI\" >Gibraltar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GD\" >Grenade<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GL\" >Groenland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GR\" >Gr\u00e8ce<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GP\" >Guadeloupe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GU\" >Guam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GT\" >Guatemala<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GG\" >Guernesey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GN\" >Guin\u00e9e<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GQ\" >Guin\u00e9e \u00c9quatoriale<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GW\" >Guin\u00e9e-Bissau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GY\" >Guyane<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GF\" >Guyane Fran\u00e7aise<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GE\" >G\u00e9orgie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GS\" >G\u00e9orgie du Sud et \u00eele Sandwich.<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HT\" >Ha\u00efti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HN\" >Honduras<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HK\" >Hong Kong<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HU\" >Hongrie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BV\" >Ile Bouvet<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CX\" >Ile Christmas<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HM\" >Ile Heard et \u00celes Mcdonald<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IM\" >Ile de Man<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AX\" >Iles Aland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KY\" >Iles Ca\u00efmans<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CC\" >Iles Cocos (Keeling)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CK\" >Iles Cook<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FK\" >Iles Falkland (Malouines)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FO\" >Iles F\u00e9ro\u00e9<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MP\" >Iles Mariannes du Nord<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MH\" >Iles Marshall<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SB\" >Iles Salomon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TC\" >Iles Turques-et-Ca\u00efques<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VG\" >Iles Vierges britanniques<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VI\" >Iles Vierges, \u00c9tats-Unis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UM\" >Iles p\u00e9riph\u00e9riques des \u00c9tats-Unis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IN\" >Inde<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ID\" >Indon\u00e9sie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IQ\" >Irak<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IR\" >Iran (R\u00e9publique islamique d)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IE\" >Irlande<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IS\" >Islande<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IL\" >Isra\u00ebl<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IT\" >Italie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JM\" >Jama\u00efque<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JP\" >Japon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JE\" >Jersey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JO\" >Jordanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KZ\" >Kazakhstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KE\" >Kenya<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KG\" >Kirghizistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KI\" >Kiribati<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KW\" >Koweit<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LA\" >Laos<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SC\" >Les Seychelles<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LS\" >Lesotho<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LV\" >Lettonie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LB\" >Liban<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LR\" >Lib\u00e9ria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LI\" >Liechtenstein<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LT\" >Lituanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LU\" >Luxembourg<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LY\" >Lybie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MO\" >Macao<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MK\" >Mac\u00e9doine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MG\" >Madagascar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MY\" >Malaisie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MW\" >Malawi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MV\" >Maldives<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ML\" >Mali<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MT\" >Malte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MA\" >Maroc<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MQ\" >Martinique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MU\" >Maurice<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MR\" >Mauritanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YT\" >Mayotte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MX\" >Mexique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FM\" >Micron\u00e9sie, \u00c9tats f\u00e9d\u00e9r\u00e9s de<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MD\" >Moldavie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MC\" >Monaco<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MN\" >Mongolie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MS\" >Montserrat<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ME\" >Mont\u00e9n\u00e9gro<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MZ\" >Mozambique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NA\" >Namibie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NR\" >Nauru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NI\" >Nicaragua<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NE\" >Niger<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NG\" >Nigeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NU\" >Niu\u00e9<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NF\" >Norfolk<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NO\" >Norv\u00e8ge<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NC\" >Nouvelle Cal\u00e9donie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NZ\" >Nouvelle-Z\u00e9lande<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NP\" >N\u00e9pal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"OM\" >Oman<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UG\" >Ouganda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UZ\" >Ouzb\u00e9kistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PK\" >Pakistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PW\" >Palaos<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PA\" >Panama<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PG\" >Papouasie Nouvelle Guin\u00e9e<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PY\" >Paraguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NL\" >Pays-Bas<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PH\" >Philippines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PN\" >Pitcairn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PL\" >Pologne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PF\" >Polyn\u00e9sie fran\u00e7aise<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PR\" >Porto Rico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PT\" >Portugal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PE\" >P\u00e9rou<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"QA\" >Qatar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RO\" >Roumanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GB\" >Royaume-Uni<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RW\" >Rwanda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DO\" >R\u00e9publique Dominicaine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SY\" >R\u00e9publique arabe syrienne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CF\" >R\u00e9publique centrafricaine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CZ\" >R\u00e9publique tch\u00e8que<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RE\" >R\u00e9union<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EH\" >Sahara occidental<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BL\" >Saint Barth\u00e9lemy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SM\" >Saint Marin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MF\" >Saint Martin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KN\" >Saint-Christophe-et-Ni\u00e9v\u00e8s<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PM\" >Saint-Pierre-et-Miquelon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VA\" >Saint-Si\u00e8ge (\u00c9tat de la Cit\u00e9 du Vatican)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VC\" >Saint-Vincent-et-les Grenadines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SH\" >Sainte-H\u00e9l\u00e8ne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LC\" >Sainte-Lucie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WS\" >Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AS\" >Samoa am\u00e9ricaines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ST\" >Sao Tom\u00e9 et Principe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RS\" >Serbie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SL\" >Sierra Leone<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SG\" >Singapour<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SK\" >Slovaquie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SI\" >Slov\u00e9nie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SO\" >Somalie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SD\" >Soudan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LK\" >Sri Lanka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CH\" >Suisse<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SR\" >Suriname<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SE\" >Su\u00e8de<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SJ\" >Svalbard et Jan Mayen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SZ\" >Swaziland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SN\" >S\u00e9n\u00e9gal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TJ\" >Tadjikistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TZ\" >Tanzanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TW\" >Ta\u00efwan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TD\" >Tchad<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TF\" >Terres australes fran\u00e7aises<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IO\" >Territoire britannique de l&#039;oc\u00e9an Indien<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PS\" >Territoire palestinien occup\u00e9<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TH\" >Tha\u00eflande<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TL\" >Timor oriental<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TG\" >Togo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TK\" >Tok\u00e9laou<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TO\" >Tonga<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TT\" >Trinit\u00e9-et-Tobago<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TN\" >Tunisie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TM\" >Turkm\u00e9nistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TR\" >Turquie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TV\" >Tuvalu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UA\" >Ukraine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UY\" >Uruguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VU\" >Vanuatu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VE\" >Venezuela<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VN\" >Vietnam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WF\" >Wallis et Futuna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YE\" >Y\u00e9men<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZM\" >Zambie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZW\" >Zimbabwe<\/option>\n\t\t\t\t\t\t\t\t\t<\/select>\n\n\t\t\t\t<div class=\"invalid-feedback-frm\" role=\"alert\">Pays\/country n&#039;est pas valide<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<script type=\"text\/javascript\">\n            jQuery(document).ready(function($) {\n                $('.mf_form__form').each(function() {\n                    var $form = $(this); \/\/ This specific form instance\n\n                    \/\/ Find the country select in this form\n                    $form.find('.form_country_select').each(function() {\n                        var $select = $(this);\n\t\t\t\t\t\tvar clickCount = 0;\n                        \/\/ On change\n                        $select.on('click', function() {\n\t\t\t\t\t\t\tclickCount++;\n\t\t\t\t\t\t\tif (clickCount === 1) {\n\t\t\t\t\t\t\t\t$(this).parent().find('.icon-zodiak-chevron-down').addClass('active');\n\t\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\tclickCount = 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id=\"_mf_695834_2827_3956331930\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_695834_2827[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_695834_2827_3956331930\" class=\"form-check-label consent-text\">\n\t\t\t\tEn cochant cette case, je reconnais avoir pris connaissance des Conditions G\u00e9n\u00e9rales d'Utilisation du site ainsi que sa Charte de Donn\u00e9es Personnelles et je les accepte. &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_695834_2726\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to 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Lorsque vous atteignez 100 %, le formulaire est envoy\u00e9.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">Si vous utilisez un lecteur d\u2019\u00e9cran ou VoiceOver, appuyez deux fois sur ce bouton pour envoyer le formulaire.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"695834\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"revamp-cri-form\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"e2c6884adf\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\tYour form has been successfully submitted.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>D\u00e9sol\u00e9, la soumission du formulaire a \u00e9chou\u00e9. Merci de r\u00e9essayer.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG695834 = {\"695834\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Les marketeurs d\u2019aujourd\u2019hui sont cens\u00e9s en faire plus que jamais : stimuler la croissance, engager les clients, et m\u00eame s\u2019adresser \u00e0 des agents, des algorithmes et des machines. Mais dans cette course \u00e0 la modernisation, quelque chose d\u2019essentiel s\u2019est perdu : l\u2019\u00e2me du marketing.<\/p>\n","protected":false},"author":440,"featured_media":796330,"template":"","meta":{"cg_dt_proposed_to":[21,46,41],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":495,"primary_term":"IA &amp; Data","featured_focal_points":""},"tags":[174],"research-and-insight-type":[41],"theme":[46,495],"brand":[368],"service":[45,49],"industry":[],"partners":[],"content-group":[],"class_list":["post-796328","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-ia-et-data","research-and-insight-type-cri-report","theme-customer-first","theme-ia-data","brand-capgemini-research-institute","service-customer-experience-customer-first","service-ia-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - 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