{"id":794725,"date":"2025-10-01T08:09:00","date_gmt":"2025-10-01T06:09:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=794725"},"modified":"2026-04-16T13:22:17","modified_gmt":"2026-04-16T11:22:17","slug":"exploiter-ia-puissance-donnees-reussite-entreprises","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-ia-puissance-donnees-reussite-entreprises\/","title":{"rendered":"Exploiter l\u2019IA pour lib\u00e9rer la puissance des donn\u00e9es au service de la r\u00e9ussite des entreprises"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/GCN_Banner_2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/GCN_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/GCN_Banner_2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/GCN_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/GCN_Banner_2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/GCN_Banner_2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/GCN_Banner_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/GCN_Banner_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/02\/GCN_Banner_2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">IA &amp; Data<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Exploiter l\u2019IA pour lib\u00e9rer la puissance des donn\u00e9es au service de la r\u00e9ussite des entreprises<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1149245\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1149245\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-l-ia-transforme-l-information-en-impact\">L\u2019IA transforme l\u2019information en impact<\/h2>\n\n\n\n<p>Dans le monde hyperconnect\u00e9 d\u2019aujourd\u2019hui, les donn\u00e9es sont omnipr\u00e9sentes, g\u00e9n\u00e9r\u00e9es \u00e0 chaque point de contact, dans chaque processus et \u00e0 travers chaque interaction. Pourtant, la valeur des donn\u00e9es ne r\u00e9side pas dans leur abondance, mais dans la mani\u00e8re dont elles sont exploit\u00e9es. Nous pensons que l\u2019IA est le cha\u00eenon manquant pour lib\u00e9rer toute la valeur des donn\u00e9es. Cette valeur se concr\u00e9tise lorsque les donn\u00e9es se transforment en insights exploitables qui g\u00e9n\u00e8rent de v\u00e9ritables r\u00e9sultats business.&nbsp;<\/p>\n\n\n\n<p>Lors de <a href=\"https:\/\/www.capgemini.com\/news\/events\/google-cloud-next\/\">Google Cloud Next 2025<\/a>, nous avons demand\u00e9 \u00e0 <a href=\"https:\/\/www.linkedin.com\/in\/herschel-parikh\/\" target=\"_blank\" rel=\"noreferrer noopener\">Herschel Parikh, Global Google Cloud Partner Executive<\/a> chez Capgemini, quelles \u00e9taient ses principales conclusions de l\u2019\u00e9v\u00e9nement : \u00ab Quand je pense \u00e0 nos clients chez Capgemini, nous sommes dans une situation o\u00f9 il y a \u00e9norm\u00e9ment de donn\u00e9es, et savoir les utiliser est un \u00e9l\u00e9ment cl\u00e9 de leur succ\u00e8s. \u00bb<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-utilisation-des-donnees-et-de-l-ia-de-la-complexite-a-la-clarte\">Utilisation des donn\u00e9es et de l\u2019IA : de la complexit\u00e9 \u00e0 la clart\u00e9<\/h4>\n\n\n\n<p>L\u2019IA red\u00e9finit la mani\u00e8re dont les organisations interagissent avec leurs donn\u00e9es. Apr\u00e8s les tableaux de bord et les rapports statiques, les entreprises peuvent utiliser l\u2019IA pour d\u00e9tecter des sch\u00e9mas, pr\u00e9dire des r\u00e9sultats et personnaliser les exp\u00e9riences en temps r\u00e9el. Les mod\u00e8les d\u2019apprentissage automatique peuvent analyser d\u2019immenses volumes de donn\u00e9es et identifier des tendances en une fraction du temps n\u00e9cessaire \u00e0 un humain. De plus, le traitement du langage naturel (NLP) permet aux \u00e9quipes d\u2019extraire du sens \u00e0 partir de sources non structur\u00e9es comme les e-mails, les tickets de support ou les r\u00e9seaux sociaux. Et l\u2019automatisation aliment\u00e9e par l\u2019IA garantit que les donn\u00e9es propres et coh\u00e9rentes circulent sans friction et soient pr\u00eates \u00e0 \u00eatre exploit\u00e9es.<\/p>\n\n\n\n<p>Ce changement ne concerne pas seulement la technologie, mais aussi une nouvelle approche strat\u00e9gique. En int\u00e9grant l\u2019IA au c\u0153ur de leur strat\u00e9gie data, les organisations passent d\u2019une prise de d\u00e9cision r\u00e9active \u00e0 des op\u00e9rations proactives guid\u00e9es par les insights. Ce qui s\u2019est pass\u00e9 n\u2019est qu\u2019une partie de l\u2019histoire. Les entreprises doivent anticiper ce qui va suivre. Cela n\u00e9cessite une interaction efficace entre les humains et les syst\u00e8mes intelligents. Une <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/liberer-valeur-service-client\/\">\u00e9tude r\u00e9cente du Capgemini Research Institute<\/a> r\u00e9v\u00e8le que, bien que 83 % des dirigeants pr\u00e9voient d\u2019augmenter leurs investissements en IA, seulement 49 % se sentent pr\u00eats \u00e0 offrir un service client aliment\u00e9 par l\u2019IA, soulignant l\u2019urgence d\u2019une adoption int\u00e9gr\u00e9e et sp\u00e9cifique \u00e0 chaque secteur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-construire-avec-google-ai-de-la-vision-au-deploiement\">Construire avec Google AI : de la vision au d\u00e9ploiement<\/h3>\n\n\n\n<p>Alors que les entreprises passent de la strat\u00e9gie \u00e0 l\u2019ex\u00e9cution, la question devient : comment int\u00e9grer concr\u00e8tement l\u2019IA dans notre quotidien ? Google Cloud offre une base puissante pour cette transformation. Avec des outils comme <a href=\"https:\/\/cloud.google.com\/vertex-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Vertex AI<\/a>, <a href=\"https:\/\/cloud.google.com\/bigquery\" target=\"_blank\" rel=\"noreferrer noopener\">BigQuery<\/a>, <a href=\"https:\/\/cloud.google.com\/products\/agentspace?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Agentspace<\/a> et <a href=\"https:\/\/cloud.google.com\/solutions\/customer-engagement-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Engagement Suite<\/a>, les entreprises peuvent passer de l\u2019exp\u00e9rimentation \u00e0 un d\u00e9ploiement \u00e0 l\u2019\u00e9chelle. Qu\u2019il s\u2019agisse d\u2019entra\u00eener des mod\u00e8les personnalis\u00e9s, de d\u00e9ployer des agents intelligents ou d\u2019int\u00e9grer l\u2019IA dans les flux de travail quotidiens, la plateforme de Google est con\u00e7ue pour \u00e9voluer avec ambition. Chez Capgemini, nous collaborons \u00e9troitement avec Google Cloud pour aider nos clients \u00e0 non seulement adopter ces outils, mais aussi \u00e0 construire avec eux, en int\u00e9grant l\u2019intelligence au c\u0153ur de leurs op\u00e9rations.<\/p>\n\n\n\n<p>Cela est particuli\u00e8rement pertinent alors que l\u2019IA g\u00e9n\u00e9rative devient une priorit\u00e9 strat\u00e9gique. 93 % des dirigeants du secteur des produits de consommation la consid\u00e8rent d\u00e9sormais comme essentielle pour orchestrer des parcours clients personnalis\u00e9s \u00e0 travers le commerce, le service, les ventes et le marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-une-analogie-sportive-l-ia-et-les-donnees-en-action\">Une analogie sportive : l\u2019IA et les donn\u00e9es en action<\/h3>\n\n\n\n<p>Lors de Google Cloud Next, nous avons demand\u00e9 \u00e0 des leaders de Google Cloud et Capgemini d\u2019expliquer la relation entre l\u2019IA et les donn\u00e9es \u00e0 travers une analogie sportive.<br>Imaginez que l\u2019IA soit les joueurs, elle con\u00e7oit une strat\u00e9gie, ex\u00e9cute une action et anticipe la suite tout en s\u2019adaptant en temps r\u00e9el aux r\u00e9actions de l\u2019adversaire. Les donn\u00e9es sont le jeu lui-m\u00eame, le terrain, le ballon et les conditions du moment. Ces \u00e9l\u00e9ments tangibles permettent au joueur, l\u2019IA, d\u2019atteindre son objectif : marquer. Sans un jeu bien structur\u00e9 ou un ballon fiable, m\u00eame les meilleurs joueurs ne peuvent performer.<br>La conclusion est simple : l\u2019IA et les donn\u00e9es sont indissociables. L\u2019une g\u00e9n\u00e8re l\u2019action ; l\u2019autre lui donne structure et sens.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-anchor-block-standard\" id=\"DataandAI\" data-anchor-padding=\"\" style=\"--data-anchor-padding: 0px\"><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\"><\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Innovation, <em>meet <\/em>imagination.<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/iRn3_hpTMuo?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-experience-client-la-ou-l-ia-et-les-donnees-rencontrent-la-dimension-humaine\">Exp\u00e9rience client : l\u00e0 o\u00f9 l\u2019IA et les donn\u00e9es rencontrent la dimension humaine<\/h3>\n\n\n\n<p>L\u2019un des domaines les plus passionnants pour l\u2019IA et les donn\u00e9es est l\u2019exp\u00e9rience client. Les agents virtuels intelligents, propuls\u00e9s par des plateformes comme <a href=\"https:\/\/cloud.google.com\/vertex-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Vertex AI<\/a> et <a href=\"https:\/\/cloud.google.com\/solutions\/customer-engagement-ai?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Engagement Suite<\/a> de Google Cloud, transforment la mani\u00e8re dont les entreprises interagissent avec leurs clients. Ces agents fournissent des insights en temps r\u00e9el, assistent les agents humains et \u00e9l\u00e8vent la qualit\u00e9 du service \u00e0 un niveau in\u00e9dit de personnalisation et d\u2019efficacit\u00e9.<\/p>\n\n\n\n<p>L\u2019erreur que commettent de nombreuses organisations est de consid\u00e9rer le service client comme un centre de co\u00fbts. En r\u00e9alit\u00e9, il s\u2019agit d\u2019une opportunit\u00e9 strat\u00e9gique pour renforcer la fid\u00e9lit\u00e9 et augmenter les revenus. Pourtant, aujourd\u2019hui, seules la moiti\u00e9 des entreprises sont capables d\u2019int\u00e9grer les donn\u00e9es d\u2019interaction client de bout en bout. C\u2019est l\u00e0 que l\u2019IA peut v\u00e9ritablement briller : en connectant les syst\u00e8mes, en faisant \u00e9merger des insights et en permettant la coordination multi-agents entre les d\u00e9partements.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/liberer-valeur-service-client\/\">L\u2019avenir du service client<\/a> sera intelligent, connect\u00e9 et pilot\u00e9 par les donn\u00e9es. Les entreprises qui adopteront ce changement seront en t\u00eate ; celles qui ne le feront pas risquent d\u2019\u00eatre d\u00e9pass\u00e9es.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-anchor-block-standard\" id=\"CX\" data-anchor-padding=\"\" style=\"--data-anchor-padding: 0px\"><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\"><\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Innovation, <em>meet <\/em>intelligence<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/5X_T0qRywrg?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-impact-concret-transformer-les-donnees-en-valeur-business\">Impact concret : transformer les donn\u00e9es en valeur business<\/h3>\n\n\n\n<p>Nous constatons directement comment l\u2019IA et les donn\u00e9es transforment la mani\u00e8re dont les organisations fonctionnent et interagissent avec les personnes. Chez <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/03\/Capgemini-Google-Cloud-Lookbook_11032025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Wind Tre<\/a>, par exemple, la modernisation de leur infrastructure IT avec les solutions data de Google Cloud a am\u00e9lior\u00e9 les performances et transform\u00e9 leur relation client. Ils traitent d\u00e9sormais plus de 1 000 \u00e9v\u00e9nements par seconde et prennent 100 millions de d\u00e9cisions par jour, permettant des interactions plus r\u00e9actives et personnalis\u00e9es \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<p>Dans un autre cas, une \u00e9quipe a lanc\u00e9 le premier chatbot Gen AI en catalan gr\u00e2ce \u00e0 Vertex AI. C\u2019est une avanc\u00e9e technique mais aussi culturelle. Ce chatbot contribue \u00e0 pr\u00e9server la langue locale tout en am\u00e9liorant les d\u00e9lais de r\u00e9ponse, d\u00e9montrant que l\u2019IA peut \u00eatre \u00e0 la fois efficace et centr\u00e9e sur l\u2019humain.<\/p>\n\n\n\n<p>Chez L\u2019Or\u00e9al, l\u2019utilisation d\u2019une solution de jumeau num\u00e9rique permet de rapprocher les mondes physique et digital. Il ne s\u2019agit pas seulement de mod\u00e9lisation de donn\u00e9es, mais de mieux comprendre les besoins des clients en temps r\u00e9el et de concevoir des exp\u00e9riences intuitives et personnalis\u00e9es.<\/p>\n\n\n\n<p>Ces exemples ne sont pas des cas th\u00e9oriques. Ce sont des histoires r\u00e9elles d\u2019entreprises qui utilisent une IA connect\u00e9e \u00e0 l\u2019humain et des donn\u00e9es pour r\u00e9soudre des probl\u00e8mes, mieux servir leurs clients et pr\u00e9parer l\u2019avenir.<\/p>\n\n\n\n<p>Vous souhaitez construire une entreprise intelligente, propuls\u00e9e par l\u2019IA et les donn\u00e9es ? Collaborez avec nos experts Google Cloud pour transformer votre vision en valeur :&nbsp;<a href=\"mailto:googlecloud.global@capgemini.com\">googlecloud.global@capgemini.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-anchor-block-standard\" id=\"Demos\" data-anchor-padding=\"\" style=\"--data-anchor-padding: 0px\"><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\"><\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Building secure, scalable assistants<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/EotnpWhLKPk?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-anchor-block-standard\" id=\"Clientstory\" data-anchor-padding=\"\" style=\"--data-anchor-padding: 0px\"><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-envisager-l-avenir-construire-l-entreprise-intelligente\">Envisager l\u2019avenir : construire l\u2019entreprise intelligente<\/h3>\n\n\n\n<p>L\u2019avenir appartient aux entreprises capables d\u2019apprendre, de s\u2019adapter et d\u2019agir rapidement et \u00e0 grande \u00e9chelle. L\u2019IA est le moteur qui rend cela possible. Mais la r\u00e9ussite ne repose pas uniquement sur la technologie. Elle exige un changement de mentalit\u00e9 : consid\u00e9rer les donn\u00e9es non plus comme un sous-produit, mais comme un actif strat\u00e9gique. Cela implique de passer d\u2019insights cloisonn\u00e9s \u00e0 une intelligence int\u00e9gr\u00e9e, et de l\u2019exp\u00e9rimentation \u00e0 une adoption \u00e0 l\u2019\u00e9chelle de l\u2019entreprise.<\/p>\n\n\n\n<p>Chez Capgemini, nous accompagnons nos clients dans cette transformation. Gr\u00e2ce \u00e0 notre expertise approfondie en IA, en ing\u00e9nierie des donn\u00e9es et en transformation sectorielle, nous guidons les organisations \u00e0 chaque \u00e9tape du parcours, de la vision \u00e0 la cr\u00e9ation de valeur.<\/p>\n\n\n<section class=\"latest-insights layout-odd layout-one-card-only \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Publication<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/liberer-valeur-service-client\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/02\/Customer-Service-Transformation_2880X1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/02\/Customer-Service-Transformation_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/02\/Customer-Service-Transformation_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/02\/Customer-Service-Transformation_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/02\/Customer-Service-Transformation_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/02\/Customer-Service-Transformation_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/02\/Customer-Service-Transformation_2880X1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/02\/Customer-Service-Transformation_2880X1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/02\/Customer-Service-Transformation_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/liberer-valeur-service-client\/\" aria-label=\"Lib\u00e9rer le potentiel du service client\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Rapport<\/div>\n                                <h3 class=\"card-title\">Lib\u00e9rer le potentiel du service client<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-anchor-block-standard\" id=\"blogs\" data-anchor-padding=\"\" style=\"--data-anchor-padding: 0px\"><\/div>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"heading col-12 col-md-8\">\n\t\t\t\t\t\t\t\t<h2>Pour aller plus loin<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 22bfa734-9283-42de-9977-4311dd95dd83\">\n\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-wrapper smallDevice\">\n\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 text-center\">\n\t\t\t\t\t\t\t\t<div class=\"slider-nav\">\n\t\t\t\t\t\t\t\t\t<button class=\"slider-prev inactive\"\n\t\t\t\t\t\t\t\t\t\taria-label=\"Curseur pr\u00e9c\u00e9dent\"><\/button>\n\t\t\t\t\t\t\t\t\t<ul class=\"slider-paginator\"><\/ul>\n\t\t\t\t\t\t\t\t\t<button class=\"slider-next \"\n\t\t\t\t\t\t\t\t\t\taria-label=\"Curseur suivant\"><\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent \">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Data &amp; Intelligence artificielle\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tData &amp; Intelligence artificielle\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"L\u2019intelligence artificielle avec l\u2019IA g\u00e9n\u00e9rative et agentique \u2013 la transformation d\u00e9terminante de notre \u00e9poque.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tL\u2019intelligence artificielle avec l\u2019IA g\u00e9n\u00e9rative et agentique \u2013 la transformation d\u00e9terminante de notre \u00e9poque.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"En savoir plus A propos Data &amp; Intelligence artificielle\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t tabindex=\"0\" href=\"https:\/\/www.capgemini.com\/fr-fr\/services\/data-intelligence-artificielle\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/CG-banner-HD-image.jpg?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/CG-banner-HD-image.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/CG-banner-HD-image.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/CG-banner-HD-image.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/CG-banner-HD-image.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/CG-banner-HD-image.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/CG-banner-HD-image.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/CG-banner-HD-image.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/CG-banner-HD-image.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobject-position: 50% 50%; object-fit: cover;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent \">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Customer first\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCustomer first\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Les entreprises d\u2019aujourd\u2019hui sont plus personnalis\u00e9es, plus ax\u00e9es sur les donn\u00e9es et plus pertinentes que jamais.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLes entreprises d\u2019aujourd\u2019hui sont plus personnalis\u00e9es, plus ax\u00e9es sur les donn\u00e9es et plus pertinentes que jamais.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"En savoir plus A propos Customer first\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t tabindex=\"-1\" href=\"https:\/\/www.capgemini.com\/fr-fr\/services\/customer-first\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> 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2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobject-position: 50% 50%; object-fit: cover;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-wrapper largeDevice\">\n\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 text-center\">\n\t\t\t\t\t\t\t\t<div class=\"slider-nav\">\n\t\t\t\t\t\t\t\t\t<button class=\"slider-prev inactive\"\n\t\t\t\t\t\t\t\t\t\taria-label=\"Curseur pr\u00e9c\u00e9dent\"><\/button>\n\t\t\t\t\t\t\t\t\t<ul class=\"slider-paginator\"><\/ul>\n\t\t\t\t\t\t\t\t\t<button class=\"slider-next\"\n\t\t\t\t\t\t\t\t\t\taria-label=\"Curseur suivant\"><\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t\n\n\n<div class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"undefined section section--faqs-content\"><div class=\"container\"><div class=\"content-title\"><h2>FAQ<\/h2><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Comment Capgemini et Google Cloud collaborent-ils pour g\u00e9n\u00e9rer de la valeur business gr\u00e2ce \u00e0 l\u2019IA et aux donn\u00e9es ?<\/h3><\/div><div class=\"expander-content\"><p>Capgemini et Google Cloud s\u2019associent pour proposer des solutions aliment\u00e9es par l\u2019IA, permettant aux entreprises d\u2019extraire des insights exploitables \u00e0 partir des donn\u00e9es, d\u2019acc\u00e9l\u00e9rer l\u2019innovation et de stimuler la transformation digitale dans tous les secteurs.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Qu\u2019est-ce que le Centre d\u2019Excellence en IA G\u00e9n\u00e9rative lanc\u00e9 par Capgemini et Google Cloud ?<\/h3><\/div><div class=\"expander-content\"><p>Le Centre d\u2019Excellence en IA G\u00e9n\u00e9rative est une initiative conjointe qui permet aux entreprises d\u2019explorer, de prototyper et de d\u00e9ployer \u00e0 grande \u00e9chelle des cas d\u2019usage en IA g\u00e9n\u00e9rative, en s\u2019appuyant sur les outils avanc\u00e9s de Google Cloud et l\u2019expertise sectorielle de Capgemini.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Comment Capgemini exploite-t-il les outils d\u2019IA de Google Cloud comme Vertex AI et BigQuery pour ses solutions d\u2019entreprise ?<\/h3><\/div><div class=\"expander-content\"><p>Capgemini int\u00e8gre les outils d\u2019IA de Google Cloud \u2014 tels que Vertex AI pour le d\u00e9ploiement de mod\u00e8les et BigQuery pour l\u2019analyse de donn\u00e9es \u2014 afin de concevoir des solutions intelligentes, s\u00e9curis\u00e9es et \u00e9volutives, adapt\u00e9es aux besoins sp\u00e9cifiques des entreprises.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Quels secteurs b\u00e9n\u00e9ficient le plus du partenariat entre Capgemini et Google Cloud autour de l\u2019IA ?<\/h3><\/div><div class=\"expander-content\"><p>Les secteurs cl\u00e9s incluent les services financiers, le commerce de d\u00e9tail, les t\u00e9l\u00e9communications et l\u2019automobile, o\u00f9 les insights g\u00e9n\u00e9r\u00e9s par l\u2019IA am\u00e9liorent l\u2019efficacit\u00e9, l\u2019exp\u00e9rience client et l\u2019innovation.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Comment le partenariat aborde-t-il les enjeux d\u2019\u00e9thique de l\u2019IA, de s\u00e9curit\u00e9 des donn\u00e9es et de d\u00e9ploiement responsable ?<\/h3><\/div><div class=\"expander-content\"><p>Capgemini et Google Cloud placent l\u2019IA responsable au c\u0153ur de leur approche, en int\u00e9grant des cadres \u00e9thiques, en garantissant la confidentialit\u00e9 des donn\u00e9es et en respectant les r\u00e9glementations mondiales pour favoriser une adoption de l\u2019IA s\u00e9curis\u00e9e et digne de confiance.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Comment le partenariat Capgemini\u2013Google Cloud am\u00e9liore-t-il les solutions d\u2019exp\u00e9rience client (CX) ?<\/h3><\/div><div class=\"expander-content\"><p>Capgemini et Google Cloud co-d\u00e9veloppent des solutions d\u2019IA sp\u00e9cifiques \u00e0 chaque secteur, en utilisant des outils comme Vertex AI et Agentspace, pour offrir des exp\u00e9riences client personnalis\u00e9es, s\u00e9curis\u00e9es et \u00e9volutives dans tous les domaines.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Pourquoi la confiance est-elle essentielle pour l\u2019adoption de l\u2019IA en entreprise ?<br><\/h3><\/div><div class=\"expander-content\"><p>La confiance permet aux employ\u00e9s et aux clients d\u2019utiliser les syst\u00e8mes d\u2019IA en toute s\u00e9r\u00e9nit\u00e9. Sans transparence, explicabilit\u00e9 et responsabilit\u00e9, l\u2019adoption ralentit \u2014 m\u00eame si la technologie est performante.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bienvenue dans l\u2019\u00e8re des donn\u00e9es : l&#8217;IA transforme l\u2019information en impact<\/p>\n","protected":false},"author":33,"featured_media":794726,"template":"","meta":{"cg_dt_proposed_to":[21,46,41],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":495,"primary_term":"IA &amp; Data","featured_focal_points":""},"tags":[174,13],"research-and-insight-type":[85],"theme":[495],"brand":[],"service":[45,49],"industry":[],"partners":[],"content-group":[],"class_list":["post-794725","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-ia-et-data","tag-digital-transformation","research-and-insight-type-points-de-vue","theme-ia-data","service-customer-experience-customer-first","service-ia-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - 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