{"id":790831,"date":"2025-09-05T15:02:44","date_gmt":"2025-09-05T13:02:44","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=790831"},"modified":"2026-04-08T12:14:14","modified_gmt":"2026-04-08T10:14:14","slug":"exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/","title":{"rendered":"L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:51% 61%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">IA &amp; Data<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Exploiter la valeur de l&#8217;IA : lib\u00e9rer un avantage \u00e0 grande \u00e9chelle<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/Final-Web-Version-Report-AI-Agents.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Final-Web-version-Report-Gen-AI-in-Organizations.pdf\">T\u00e9l\u00e9charger<\/a> le rapport<\/span><span class=\"type\">7 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-alors-que-les-entreprises-passent-de-projets-pilotes-isoles-a-des-deploiements-a-l-echelle-de-l-entreprise-de-l-ia-generative-et-agentique-elles-debloquent-des-benefices-transformateurs-en-matiere-d-innovation-et-de-productivite\"><strong>Alors que les entreprises passent de projets pilotes isol\u00e9s \u00e0 des d\u00e9ploiements \u00e0 l\u2019\u00e9chelle de l\u2019entreprise de l\u2019IA g\u00e9n\u00e9rative et agentique, elles d\u00e9bloquent des b\u00e9n\u00e9fices transformateurs en mati\u00e8re d\u2019innovation et de productivit\u00e9.<\/strong><\/h2>\n\n\n\n<p>Mais l\u2019adoption g\u00e9n\u00e9ralis\u00e9e apporte de nouveaux d\u00e9fis li\u00e9s \u00e0 la ma\u00eetrise des co\u00fbts, \u00e0 l\u2019adaptation des \u00e9quipes, \u00e0 la gouvernance et \u00e0 la durabilit\u00e9.<\/p>\n\n\n\n<p><em>Exploiter la valeur de l\u2019IA : lib\u00e9rer un avantage \u00e0 grande \u00e9chelle<\/em>, la troisi\u00e8me \u00e9dition de la s\u00e9rie annuelle de recherches du Capgemini Research Institute sur les technologies de l\u2019IA, explore les strat\u00e9gies permettant aux entreprises de d\u00e9ployer l\u2019IA de mani\u00e8re responsable, \u00e9thique et efficace \u00e0 grande \u00e9chelle. Ce document de recherche s\u2019appuie sur les r\u00e9sultats d\u2019une enqu\u00eate mondiale men\u00e9e aupr\u00e8s de 1 100 dirigeants d\u2019entreprises dont le chiffre d\u2019affaires annuel d\u00e9passe 1 milliard de dollars, r\u00e9parties dans 15 pays. Les principales conclusions incluent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u2019adoption de l\u2019IA g\u00e9n\u00e9rative est d\u00e9sormais g\u00e9n\u00e9ralis\u00e9e<\/strong>, passant de 6 % en 2023 \u00e0 30 % en 2025. Aujourd\u2019hui, 93 % des entreprises explorent ou mettent en place des capacit\u00e9s d\u2019IA g\u00e9n\u00e9rative \u2013 et bien que les b\u00e9n\u00e9fices augmentent, les pr\u00e9occupations li\u00e9es aux co\u00fbts persistent.<\/li>\n\n\n\n<li><strong>Les agents IA gagnent du terrain<\/strong>, avec 14 % des entreprises les mettant en \u0153uvre \u00e0 une \u00e9chelle partielle ou compl\u00e8te, et 23 % menant des projets pilotes. Parmi celles qui d\u00e9ploient d\u00e9j\u00e0 des agents IA \u00e0 grande \u00e9chelle, pr\u00e8s de 45 % testent ou d\u00e9veloppent des syst\u00e8mes multi-agents.<\/li>\n\n\n\n<li><strong>L\u2019IA \u00e9volue, passant d\u2019un simple outil \u00e0 un v\u00e9ritable co\u00e9quipier.<\/strong> Pr\u00e8s de six entreprises sur dix pr\u00e9voient d\u2019int\u00e9grer l\u2019IA comme collaborateur augmentant ou autonome d\u2019ici l\u2019ann\u00e9e prochaine \u2013 mais la plupart ne sont pas suffisamment pr\u00e9par\u00e9es \u00e0 cette transition.<\/li>\n\n\n\n<li><strong>La confiance et la gouvernance sont \u00e0 la tra\u00eene <\/strong>: 71 % des entreprises d\u00e9clarent ne pas pouvoir faire pleinement confiance aux agents IA autonomes pour un usage en entreprise. Bien que 46 % disposent de politiques de gouvernance, leur application reste faible.<\/li>\n\n\n\n<li><strong>L\u2019impact environnemental de l\u2019IA est de plus en plus scrut\u00e9. <\/strong>Seule une entreprise sur cinq mesure l\u2019empreinte \u00e9cologique de son IA g\u00e9n\u00e9rative, bien que des initiatives durables \u2013 comme l\u2019utilisation de mod\u00e8les plus petits et sp\u00e9cialis\u00e9s \u2013 gagnent du terrain.<\/li>\n<\/ul>\n\n\n\n<p>Ce nouveau document de recherche propose des recommandations concr\u00e8tes pour les responsables m\u00e9tiers et technologiques, tous secteurs et fonctions confondus. Pour g\u00e9n\u00e9rer de la valeur et d\u00e9ployer l\u2019IA de mani\u00e8re responsable et efficace \u00e0 grande \u00e9chelle, les entreprises doivent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Concevoir pour le passage \u00e0 l&#8217;echelle <\/strong>en repensant les processus afin d\u2019int\u00e9grer l\u2019IA, et en adoptant une approche de &#8220;plateformisation&#8221; pour un d\u00e9ploiement \u00e0 l\u2019\u00e9chelle de l\u2019entreprise.<\/li>\n\n\n\n<li><strong>Renforcer la confiance gr\u00e2ce \u00e0 la gouvernance<\/strong>, en d\u00e9finissant des p\u00e9rim\u00e8tres clairs pour l\u2019ex\u00e9cution de l\u2019IA, en mettant en place une gouvernance transversale avec une supervision \u00e9thique, et en consolidant la gestion et la tra\u00e7abilit\u00e9 des donn\u00e9es.<\/li>\n\n\n\n<li><strong>Concevoir des mod\u00e8les de collaboration humain-IA <\/strong>en mettant l\u2019accent sur le d\u00e9veloppement des comp\u00e9tences et la transformation culturelle, et en adaptant les flux de travail ainsi que les indicateurs de performance pour les \u00e9quipes hybrides.<\/li>\n<\/ul>\n\n\n\n<p>Pour d\u00e9couvrir comment les entreprises peuvent aller au-del\u00e0 de l\u2019exp\u00e9rimentation vers un d\u00e9ploiement de l\u2019IA \u00e0 grande \u00e9chelle, \u00e9thique et \u00e0 forte valeur ajout\u00e9e, t\u00e9l\u00e9chargez d\u00e8s aujourd\u2019hui le document de recherche&nbsp;<em>Exploiter la valeur de l\u2019IA<\/em>.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Final-Web-version-Report-Gen-AI-in-Organizations.pdf\">T\u00e9l\u00e9charger le rapport<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Notre expert<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/10\/PhotoEtienneGrass.NewVersion-Squarre.jpg\" alt=\"Etienne Grass\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/etienne-grass-479a7430\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Etienne Grass<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global Chief AI Officer, Capgemini<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/etienne-grass-479a7430\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Etienne est Global Chief AI\nOfficer de Capgemini. Il a rejoint le Groupe Capgemini en 2017 et consacr\u00e9 ses quatre premi\u00e8res ann\u00e9es au secteur des Services publics en France, puis globalement pour Capgemini Invent. Il a \u00e9galement pilot\u00e9 le projet de cloud souverain BLEU pour le Groupe avant de rejoindre la BU Secteur Public &#038; Services. \nEtienne a un long pass\u00e9 au sein de l&#8217;Etat aupr\u00e8s de plusieurs ministres. Il est sp\u00e9cialiste des questions de sant\u00e9, d&#8217;intelligence artificielle et de la transformation digitale des organisations publiques. Il enseigne depuis vingt ans \u00e0 l&#8217;Institut d&#8217;Etudes Politiques de Paris.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Curseur pr\u00e9c\u00e9dent\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Curseur suivant\"><\/button><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined is-style-cg-secondary-3 call-to-action-block\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Restez inform\u00e9<\/h3><p class=\"description\" data-maxlength=\"210\">Abonnez-vous pour recevoir les derniers rapports du Capgemini Research Institute<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" data-bs-toggle=\"modal\" data-bs-target=\"#CTA8a45928e_bb7f_4615_b632_ab7f778bf353\" data-maxlength=\"24\" tabindex=\"0\" href=\"#\"> S&#8217;abonner <\/a><\/div><div class=\"modal cta-frontend-modal-wrapper\" id=\"CTA8a45928e_bb7f_4615_b632_ab7f778bf353\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/logo.svg\" alt=\"logo\"\/><\/div><h4 class=\"form-title\">Stay informed<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_113777_1818981895\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_113777_3202_1647972515\" name=\"_mf_113777_3202\" placeholder=\"Pr\u00e9nom\" required \/><label for=\"_mf_113777_3202_1647972515\" class=\"form-label\">Pr\u00e9nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Pr\u00e9nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_113777_9577_2763178989\" name=\"_mf_113777_9577\" placeholder=\"Nom\" required \/><label for=\"_mf_113777_9577_2763178989\" class=\"form-label\">Nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_113777_9201_1842043137\" name=\"_mf_113777_9201\" placeholder=\"E-mail\" required \/><label for=\"_mf_113777_9201_1842043137\" class=\"form-label\">E-mail <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">E-mail n&#039;est pas valide<\/div><\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_113777_8554\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_113777_8554\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_113777_8554\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_113777_8554\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_113777_8554\" class=\"sr-only\">\n\t\t\t\t\t\tUtilisez les fl\u00e8ches droite pour faire d\u00e9filer ou faites glisser vers la droite avec votre doigt. Lorsque vous atteignez 100 %, le formulaire est envoy\u00e9.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">Si vous utilisez un lecteur d\u2019\u00e9cran ou VoiceOver, appuyez deux fois sur ce bouton pour envoyer le formulaire.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"113777\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"abonnez-vous-pour-recevoir-notre-prochain-rapport-1563283356\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"9cf4e67a3d\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\tVotre formulaire a \u00e9t\u00e9 envoy\u00e9.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>D\u00e9sol\u00e9, la soumission du formulaire a \u00e9chou\u00e9. Merci de r\u00e9essayer.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG113777 = {\"113777\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more updated-new-sample-amal learnMoreBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"learnmore-heading\">Pour aller plus loin<\/h2><\/div><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/data-ia-essor-ia-agentique\/\" target=\"\" aria-label=\"L'essor de l'IA agentique\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/CRI-AI-agents_web-banner.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">L&#8217;essor de l&#8217;IA agentique<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">La confiance, cl\u00e9 de la collaboration humain-IA.<br><a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/valeur-du-developpement-durable-dans-entreprise\/\"><\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/ai-et-gen-ai-pour-les-fonctions-supports\/\" target=\"\" aria-label=\"L\u2019IA g\u00e9n\u00e9rative pour les fonctions supports\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/AI-and-Gen-AI-in-business-operations-web-banner.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/AI-and-Gen-AI-in-business-operations-web-banner.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/AI-and-Gen-AI-in-business-operations-web-banner.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">L\u2019IA g\u00e9n\u00e9rative pour les fonctions supports<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Comment l\u2019IA g\u00e9n\u00e9rative et l\u2019IA agentique red\u00e9finissent les fonctions supports.<br><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/Final-Web-Version-Report-AI-in-Business-Operations.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/innovation-top-tech-trends-2025\/\" target=\"\" aria-label=\"Top tech trends 2025\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/Top-tech-trends-2025-web-banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/Top-tech-trends-2025-web-banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/01\/Top-tech-trends-2025-web-banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Top tech trends 2025<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">D\u00e9couvrez les 5 tendances technologiques cl\u00e9s \u00e0 suivre en 2025.<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Exploiter la valeur de l\u2019IA : lib\u00e9rer un avantage \u00e0 grande \u00e9chelle&#8221;, la troisi\u00e8me \u00e9dition de la s\u00e9rie annuelle de recherches du Capgemini Research Institute sur les technologies de l\u2019IA, explore les strat\u00e9gies permettant aux entreprises de d\u00e9ployer l\u2019IA de mani\u00e8re responsable, \u00e9thique et efficace \u00e0 grande \u00e9chelle.<\/p>\n","protected":false},"author":33,"featured_media":790832,"template":"","meta":{"cg_dt_proposed_to":[21,46,41],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"79497ca6-6c45-452a-ba8b-ea266bbf5d20\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/research-and-insight\/generative-ai-in-organizations-2025\/\",\"postId\":1103252,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":495,"primary_term":"IA &amp; Data","featured_focal_points":""},"tags":[174],"research-and-insight-type":[41,80],"theme":[495],"brand":[368],"service":[49],"industry":[],"partners":[],"content-group":[],"class_list":["post-790831","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-ia-et-data","research-and-insight-type-cri-report","research-and-insight-type-rapport","theme-ia-data","brand-capgemini-research-institute","service-ia-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025 - Capgemini France<\/title>\n<meta name=\"description\" content=\"&quot;Exploiter la valeur de l\u2019IA : lib\u00e9rer un avantage \u00e0 grande \u00e9chelle&quot;, la 3eme \u00e9dition de la s\u00e9rie annuelle de recherches du Capgemini Research Institute sur les technologies de l\u2019IA, explore les strat\u00e9gies permettant aux entreprises de d\u00e9ployer l\u2019IA de mani\u00e8re responsable, \u00e9thique et efficace \u00e0 grande \u00e9chelle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025\" \/>\n<meta property=\"og:description\" content=\"&quot;Exploiter la valeur de l\u2019IA : lib\u00e9rer un avantage \u00e0 grande \u00e9chelle&quot;, la 3eme \u00e9dition de la s\u00e9rie annuelle de recherches du Capgemini Research Institute sur les technologies de l\u2019IA, explore les strat\u00e9gies permettant aux entreprises de d\u00e9ployer l\u2019IA de mani\u00e8re responsable, \u00e9thique et efficace \u00e0 grande \u00e9chelle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini France\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T10:14:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/10\/image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/\",\"name\":\"L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025 - Capgemini France\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg\",\"datePublished\":\"2025-09-05T13:02:44+00:00\",\"dateModified\":\"2026-04-08T10:14:14+00:00\",\"description\":\"\\\"Exploiter la valeur de l\u2019IA : lib\u00e9rer un avantage \u00e0 grande \u00e9chelle\\\", la 3eme \u00e9dition de la s\u00e9rie annuelle de recherches du Capgemini Research Institute sur les technologies de l\u2019IA, explore les strat\u00e9gies permettant aux entreprises de d\u00e9ployer l\u2019IA de mani\u00e8re responsable, \u00e9thique et efficace \u00e0 grande \u00e9chelle.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/fr-fr\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#website\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/\",\"name\":\"Capgemini France\",\"description\":\"Just another www.capgemini.com site\",\"publisher\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/fr-fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#organization\",\"name\":\"Capgemini France\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png\",\"contentUrl\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png\",\"width\":202,\"height\":60,\"caption\":\"Capgemini France\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025 - Capgemini France","description":"\"Exploiter la valeur de l\u2019IA : lib\u00e9rer un avantage \u00e0 grande \u00e9chelle\", la 3eme \u00e9dition de la s\u00e9rie annuelle de recherches du Capgemini Research Institute sur les technologies de l\u2019IA, explore les strat\u00e9gies permettant aux entreprises de d\u00e9ployer l\u2019IA de mani\u00e8re responsable, \u00e9thique et efficace \u00e0 grande \u00e9chelle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/","og_locale":"fr_FR","og_type":"article","og_title":"L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025","og_description":"\"Exploiter la valeur de l\u2019IA : lib\u00e9rer un avantage \u00e0 grande \u00e9chelle\", la 3eme \u00e9dition de la s\u00e9rie annuelle de recherches du Capgemini Research Institute sur les technologies de l\u2019IA, explore les strat\u00e9gies permettant aux entreprises de d\u00e9ployer l\u2019IA de mani\u00e8re responsable, \u00e9thique et efficace \u00e0 grande \u00e9chelle.","og_url":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/","og_site_name":"Capgemini France","article_modified_time":"2026-04-08T10:14:14+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/10\/image-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/","url":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/","name":"L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025 - Capgemini France","isPartOf":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg","datePublished":"2025-09-05T13:02:44+00:00","dateModified":"2026-04-08T10:14:14+00:00","description":"\"Exploiter la valeur de l\u2019IA : lib\u00e9rer un avantage \u00e0 grande \u00e9chelle\", la 3eme \u00e9dition de la s\u00e9rie annuelle de recherches du Capgemini Research Institute sur les technologies de l\u2019IA, explore les strat\u00e9gies permettant aux entreprises de d\u00e9ployer l\u2019IA de mani\u00e8re responsable, \u00e9thique et efficace \u00e0 grande \u00e9chelle.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/#primaryimage","url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg","contentUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/fr-fr\/research-and-insight\/"},{"@type":"ListItem","position":2,"name":"L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/fr-fr\/#website","url":"https:\/\/www.capgemini.com\/fr-fr\/","name":"Capgemini France","description":"Just another www.capgemini.com site","publisher":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/fr-fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.capgemini.com\/fr-fr\/#organization","name":"Capgemini France","url":"https:\/\/www.capgemini.com\/fr-fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png","contentUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png","width":202,"height":60,"caption":"Capgemini France"},"image":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/"}}]}},"theme_term_info":[{"id":495,"name":"IA &amp; Data"}],"industry_term_info":[],"services_term_info":[{"id":49,"name":"IA &amp; Data"}],"partners_term_info":[],"brand_term_info":[{"id":368,"name":"Capgemini Research Institute","slug":"capgemini-research-institute"}],"brand_term":[{"id":368,"slug":"capgemini-research-institute"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025","url":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini France","logo":""},"keywords":["ia &amp; data"],"dateCreated":"2025-09-05T13:02:44Z","datePublished":"2025-09-05T13:02:44Z","dateModified":"2026-04-08T10:14:14Z"},"rendered":"<meta name=\"parsely-title\" content=\"L\u2019IA g\u00e9n\u00e9rative dans les entreprises en 2025\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/exploiter-valeur-de-l-ia-liberer-un-avantage-a-grande-echelle\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2025-09-05T13:02:44Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-tags\" content=\"ia &amp; data\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini France","distributor_original_site_url":"https:\/\/www.capgemini.com\/fr-fr","push-errors":false,"tag_names":["IA &amp; Data"],"featured_image_url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight\/790831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":19,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight\/790831\/revisions"}],"predecessor-version":[{"id":805767,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight\/790831\/revisions\/805767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/media\/790832"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/media?parent=790831"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/tags?post=790831"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight-type?post=790831"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/theme?post=790831"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/brand?post=790831"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/service?post=790831"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/industry?post=790831"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/partners?post=790831"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/content-group?post=790831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}