{"id":788553,"date":"2025-07-16T10:44:44","date_gmt":"2025-07-16T08:44:44","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=788553"},"modified":"2025-09-17T14:59:17","modified_gmt":"2025-09-17T12:59:17","slug":"veeva-salesforce-split-a-catalyst-for-commercial-transformation-in-life-sciences","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/pov-veeva-salesforce\/","title":{"rendered":"La s\u00e9paration Veeva-Salesforce \u2013 Une opportunit\u00e9 strat\u00e9gique pour transformer le CRM"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-115631-1.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-115631-1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-115631-1.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-115631-1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-115631-1.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-115631-1.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-115631-1.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-115631-1.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Capture-decran-2025-04-14-115631-1.png\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:51% 27%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Transformation Digitale<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">La s\u00e9paration Veeva-Salesforce \u2013 Une opportunit\u00e9 strat\u00e9gique pour transformer le CRM<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1117232\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1117232\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-les-entreprises-du-secteur-life-sciences-peuvent-transformer-un-choix-impose-en-une-opportunite-strategique-pour-revolutionner-l-engagement-des-professionnels-de-sante-hcp\">Les entreprises du secteur Life Sciences peuvent transformer un choix impos\u00e9 en une opportunit\u00e9 strat\u00e9gique pour r\u00e9volutionner l\u2019engagement des professionnels de sant\u00e9 (HCP).<\/h3>\n\n\n\n<p>La s\u00e9paration entre Veeva et Salesforce oblige presque toutes les entreprises du secteur \u00e0 prendre une d\u00e9cision \u2014 mais elle ouvre \u00e9galement la voie \u00e0 quelque chose de plus ambitieux. Dans ce point de vue, nous explorons comment ce moment peut d\u00e9clencher une v\u00e9ritable transformation de l\u2019engagement HCP, port\u00e9e par une strat\u00e9gie CRM plus intelligente et par les technologies \u00e9mergentes.<\/p>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h3 class=\"formHelpText\">Demandez un exemplaire de notre Point de vue pour d\u00e9couvrir une opportunit\u00e9 strat\u00e9gique de transformer votre CRM.<\/h3>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_788374_1018652676\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_6318_3886078975\" name=\"_mf_177385_6318\" placeholder=\"Pr\u00e9nom\" required \/><label for=\"_mf_177385_6318_3886078975\" class=\"form-label\">Pr\u00e9nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Pr\u00e9nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_3009_1414890016\" name=\"_mf_177385_3009\" placeholder=\"Nom\" required \/><label for=\"_mf_177385_3009_1414890016\" class=\"form-label\">Nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_4363_281118449\" name=\"_mf_177385_4363\" placeholder=\"Entreprise\" required \/><label for=\"_mf_177385_4363_281118449\" class=\"form-label\">Entreprise <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Entreprise n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_5267_582602523\" name=\"_mf_177385_5267\" placeholder=\"Fonction\" required \/><label for=\"_mf_177385_5267_582602523\" class=\"form-label\">Fonction <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Fonction n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_177385_9294_2574086611\" name=\"_mf_177385_9294\" placeholder=\"Email\" required \/><label for=\"_mf_177385_9294_2574086611\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_724183_5297_1331610183\"\n\t\t\tname=\"_mf_724183_5297\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">S\u00e9lectionner une valeur<\/option>\n\t\t\t\t\t\t\t<option value=\"Manager\">Manager<\/option>\n\t\t\t\t\t\t\t<option value=\"Operational\">Op\u00e9rationnel<\/option>\n\t\t\t\t\t\t\t<option value=\"Purchaser\">Acheteur<\/option>\n\t\t\t\t\t\t\t<option value=\"Chairman\/Board of Directors\">Pr\u00e9sident\/Conseil d&#039;administration<\/option>\n\t\t\t\t\t\t\t<option value=\"CEO\">PDG<\/option>\n\t\t\t\t\t\t\t<option value=\"CFO\">CFO<\/option>\n\t\t\t\t\t\t\t<option value=\"CIO\/CTO\">DSI\/CTO<\/option>\n\t\t\t\t\t\t\t<option value=\"CDO\/CMO\">CDO\/CMO<\/option>\n\t\t\t\t\t\t\t<option value=\"Other CXO\">Autre CXO<\/option>\n\t\t\t\t\t\t\t<option value=\"Vice President\">Vice-Pr\u00e9sident<\/option>\n\t\t\t\t\t\t\t<option value=\"Director\/Principal Consultant\">Directeur\/Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Senior Manager\/Managing Consultant\">Gestionnaire \/conseiller en gestion<\/option>\n\t\t\t\t\t\t\t<option value=\"Consultant\/Senior Consultant\">Consultant\/Senior Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Assistant\/Secretary\">Assistant\/Secr\u00e9taire<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_724183_5297_1331610183\" class=\"form-label\">Niveau hi\u00e9rarchique <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Niveau hi\u00e9rarchique n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_177385_6270_2912014873\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_177385_6270[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_177385_6270_2912014873\" class=\"form-check-label consent-text\">\n\t\t\t\tJe consens \u00e0 ce que mes donn\u00e9es soient utilis\u00e9es \u00e0 des fins de marketing et communication, comme d\u00e9crit dans notre <a href=\"https:\/\/www.capgemini.com\/fr-fr\/charte-de-protection-des-donnees-personnelles\/\" \/>Politique li\u00e9e aux donn\u00e9es personnelles<\/a>.  &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<div class=\"invalid-feedback-frm\" role=\"alert\">Ce champs est requis<\/div><\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_177385_1805\" class=\"slide-text\">\n\t\t\t\t\t\tFaire glisser\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_177385_1805\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_177385_1805\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_177385_1805\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_177385_1805\" class=\"sr-only\">\n\t\t\t\t\t\tUtilisez les fl\u00e8ches droite pour faire d\u00e9filer ou faites glisser vers la droite avec votre doigt. Lorsque vous atteignez 100 %, le formulaire est envoy\u00e9.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">Si vous utilisez un lecteur d\u2019\u00e9cran ou VoiceOver, appuyez deux fois sur ce bouton pour envoyer le formulaire.<\/span>\n\t\t\t\t\t\tFaire glisser\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Faire glisser\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Valider\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"788374\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"pov-veeva-salesforce\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"0066098e0b\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t<h3 style=\"text-align: center\">Merci de l\u2019int\u00e9r\u00eat que vous portez \u00e0 notre point de vue <strong>\u00ab La s\u00e9paration Veeva-Salesforce \u2013 Une opportunit\u00e9 strat\u00e9gique pour transformer le CRM<\/strong>\u00a0<strong>\u00bb.<\/strong><\/h3><br><h3 style=\"text-align: center\">Pour le t\u00e9l\u00e9charger, <a href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/PoV_Veeva-Salesforce-split_Commercial-Transformation-in-Life-Sciences-April-2025.pdf\">cliquez ici.<\/a><\/h3><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>D\u00e9sol\u00e9, la soumission du formulaire a \u00e9chou\u00e9. Merci de r\u00e9essayer.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG788374 = {\"788374\":{\"errors\":{\"_mf_177385_6270\":\"Ce champs est requis\"},\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Demandez un exemplaire de notre Point de vue pour d\u00e9couvrir une opportunit\u00e9 strat\u00e9gique de transformer votre CRM.<\/p>\n","protected":false},"author":81,"featured_media":788554,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":206,"primary_term":"Transformation Digitale","featured_focal_points":""},"tags":[13],"research-and-insight-type":[85],"theme":[206],"brand":[30],"service":[],"industry":[73],"partners":[],"content-group":[],"class_list":["post-788553","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-digital-transformation","research-and-insight-type-points-de-vue","theme-transformation-digitale","brand-capgemini","industry-life-sciences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La s\u00e9paration Veeva-Salesforce \u2013 Une opportunit\u00e9 strat\u00e9gique pour transformer le CRM - Capgemini France<\/title>\n<meta name=\"description\" content=\"Demandez un exemplaire de notre Point de vue pour d\u00e9couvrir une opportunit\u00e9 strat\u00e9gique de transformer votre CRM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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