{"id":787631,"date":"2025-07-01T10:31:38","date_gmt":"2025-07-01T08:31:38","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=787631"},"modified":"2025-07-15T14:27:27","modified_gmt":"2025-07-15T12:27:27","slug":"tech-in-sports-2025","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/","title":{"rendered":"Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:57.99999999999999% 24%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Innovation<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/Final-Web-Version-Report-Tech-In-Sports.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>T\u00e9l\u00e9charger le rapport<\/span><span class=\"type\">7 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/01_07_Tech-in-sports-2025-news-alert_FR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Lire le communiqu\u00e9 de presse<\/span><span class=\"type\">165 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-avec-le-regain-d-affluence-dans-les-enceintes-sportives-et-l-explosion-de-l-engagement-digital-les-organisations-sportives-font-face-a-un-tournant-decisif-comment-tirer-parti-de-la-technologie-pour-sublimer-l-experience-des-fans-sans-trahir-l-authenticite-du-jeu\">Avec le regain d\u2019affluence dans les enceintes sportives et l&#8217;explosion de l&#8217;engagement digital, les organisations sportives font face \u00e0 un tournant d\u00e9cisif : comment tirer parti de la technologie pour sublimer l\u2019exp\u00e9rience des fans, sans trahir l\u2019authenticit\u00e9 du jeu.<\/h3>\n\n\n\n<p>Le dernier rapport du Capgemini Research Institute,<strong>&nbsp;<\/strong><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/Final-Web-Version-Report-Tech-In-Sports.pdf\"><em>Beyond the game: The new era of AI-powered<\/em> <em>sports engagement<\/em><\/a>, explore comment l\u2019intelligence artificielle, l\u2019IA g\u00e9n\u00e9rative et l\u2019innovation pilot\u00e9e par les donn\u00e9es transforment la mani\u00e8re dont les fans interagissent avec le sport \u2013 que ce soit dans les stades ou derri\u00e8re leurs \u00e9crans. Les conclusions du rapport s\u2019appuient sur une enqu\u00eate mondiale men\u00e9e aupr\u00e8s de plus de 12 000 fans dans 11 pays en Am\u00e9rique du Nord et du Sud, en Europe et dans la r\u00e9gion Asie-Pacifique, enrichie par les t\u00e9moignages d\u2019experts du sport, des m\u00e9dias et de la tech.<\/p>\n\n\n\n<p>Les enseignements cl\u00e9s du rapport :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La fr\u00e9quentation des matchs en direct dans les stades est en forte reprise, <\/strong>passant de 34 % en 2023 \u00e0 37 % en 2025. Cette tendance est port\u00e9e par la g\u00e9n\u00e9ration Z et les millennials, en qu\u00eate d\u2019exp\u00e9riences immersives et enrichies par la technologie.<\/li>\n\n\n\n<li><strong>Les fans de sport adoptent l\u2019IA :<\/strong> plus de la moiti\u00e9 (59 %) font d\u00e9sormais confiance aux contenus g\u00e9n\u00e9r\u00e9s par l\u2019IA, et 54 % ont d\u00e9laiss\u00e9 Google au profit d\u2019outils d\u2019IA pour s\u2019informer sur le sport. Un quart d&#8217;entre eux sont pr\u00eats \u00e0 payer environ 8 % de plus pour des exp\u00e9riences de visionnage enrichies par l\u2019IA, offrant des statistiques en temps r\u00e9el et des analyses pr\u00e9dictives.<\/li>\n\n\n\n<li><strong>Les supporters s&#8217;appuient d\u00e9sormais sur la puissance des donn\u00e9es : <\/strong>environ&nbsp;70 % des fans&nbsp;souhaitent acc\u00e9der en temps r\u00e9el aux performances des joueurs et aux conditions de jeu pendant les matchs. Cette demande entra\u00eene des pics record de consommation de donn\u00e9es t\u00e9l\u00e9com, notamment avant les matchs et pendant les pauses.<\/li>\n\n\n\n<li><strong>Trouver un \u00e9quilibre entre innovation et authenticit\u00e9 :<\/strong> m\u00eame si une majorit\u00e9 de fans utilisent d\u00e9sormais des outils d\u2019IA et d\u2019IA g\u00e9n\u00e9rative,&nbsp;plus de la moiti\u00e9 s\u2019inqui\u00e8tent&nbsp;d\u2019un usage excessif de la technologie, qui pourrait nuire \u00e0 l\u2019authenticit\u00e9 et au plaisir du sport en direct. Des pr\u00e9occupations \u00e9mergent \u00e9galement autour de la&nbsp;d\u00e9sinformation, pouvant alimenter des comportements agressifs envers les athl\u00e8tes, ainsi que sur la&nbsp;protection des donn\u00e9es personnelles, en particulier chez les fans plus \u00e2g\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p>Avec un march\u00e9 mondial des stades intelligents estim\u00e9 \u00e0 19,6 milliards de dollars en 2024 et projet\u00e9 \u00e0 41,7 milliards d\u2019ici 2029, l\u2019avenir du sport regorge d\u2019opportunit\u00e9s : pour les f\u00e9d\u00e9rations et les ligues, c\u2019est l\u2019occasion de d\u00e9ployer la technologie \u00e0 grande \u00e9chelle ; pour les diffuseurs et les plateformes m\u00e9dias, celle de proposer des exp\u00e9riences de visionnage toujours plus immersives pour les fans.<\/p>\n\n\n\n<p>Notre rapport offre aux organisations sportives les cl\u00e9s pour prosp\u00e9rer dans cette nouvelle \u00e8re du sport en direct, en les aidant \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifier et d\u00e9ployer des solutions d\u2019IA et d\u2019IA g\u00e9n\u00e9rative \u00e0 fort impact<\/li>\n\n\n\n<li>Am\u00e9liorer l\u2019exp\u00e9rience des fans sans \u00e9clipser l\u2019essence du sport<\/li>\n\n\n\n<li>Prot\u00e9ger les donn\u00e9es personnelles des fans et des athl\u00e8tes gr\u00e2ce \u00e0 des mesures de cybers\u00e9curit\u00e9 robustes<\/li>\n\n\n\n<li>Garantir en continu l\u2019int\u00e9grit\u00e9 des contenus sur l\u2019ensemble des plateformes<\/li>\n<\/ul>\n\n\n\n<p>D\u00e9couvrez comment les organisations sportives peuvent tirer parti de la technologie pour renforcer la fid\u00e9lit\u00e9 des fans et stimuler l\u2019engagement, t\u00e9l\u00e9chargez notre rapport. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/Final-Web-Version-Report-Tech-In-Sports.pdf\">Entrez dans le jeu<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-pour-aller-plus-loin\">Pour aller plus loin<\/h3>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/share.transistor.fm\/e\/697cb253\"><\/iframe>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">D\u00e9couvrez nos partenariats sportifs<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/notre-groupe\/transformer-le-sport\/coupe-america\/\" target=\"\" aria-label=\"La Coupe de l'America\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Banner-americas-cup1.png?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Banner-americas-cup1.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Banner-americas-cup1.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">La Coupe de l&#8217;America<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/notre-groupe\/transformer-le-sport\/capgemini-peugeot-sport\/\" target=\"\" aria-label=\"Peugeot Sport\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/DPPIPRODUCTION_00003316_0362_d352df.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/DPPIPRODUCTION_00003316_0362_d352df.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/06\/DPPIPRODUCTION_00003316_0362_d352df.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Peugeot Sport<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/notre-groupe\/transformer-le-sport\/capgemini-ryder-cup\/\" target=\"\" aria-label=\"Ryder Cup\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/RYDER-132.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/RYDER-132.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/RYDER-132.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Ryder Cup<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/notre-groupe\/transformer-le-sport\/capgemini-rugby\/\" target=\"\" aria-label=\"World Rugby\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Passion-for-Rugby_2880x1800px.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Passion-for-Rugby_2880x1800px.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Passion-for-Rugby_2880x1800px.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">World Rugby<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/notre-groupe\/transformer-le-sport\/capgemini-tour-de-france\/\" target=\"\" aria-label=\"Tour de France\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/20240629TDF1050-A.S.O._Charly_Lopez.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/20240629TDF1050-A.S.O._Charly_Lopez.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/20240629TDF1050-A.S.O._Charly_Lopez.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Tour de France<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block is-style-cg-secondary-3\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Restez inform\u00e9<\/h3><p class=\"description\" data-maxlength=\"210\">Abonnez-vous pour recevoir les derniers rapports du Capgemini Research Institute<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" data-bs-toggle=\"modal\" data-bs-target=\"#CTA8a45928e_bb7f_4615_b632_ab7f778bf353\" data-maxlength=\"24\" tabindex=\"0\" href=\"#\"> S&#8217;abonner <\/a><\/div><div class=\"modal cta-frontend-modal-wrapper\" id=\"CTA8a45928e_bb7f_4615_b632_ab7f778bf353\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><h4 class=\"form-title\">Rest\u00e9s inform\u00e9s<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_695834_371893595\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_695834_4298_3685114447\" name=\"_mf_695834_4298\" placeholder=\"Pr\u00e9nom\/First Name\" required \/><label for=\"_mf_695834_4298_3685114447\" class=\"form-label\">Pr\u00e9nom\/First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Pr\u00e9nom\/First Name n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_695834_8084_173022898\" name=\"_mf_695834_8084\" placeholder=\"Nom\/Last Name\" required \/><label for=\"_mf_695834_8084_173022898\" class=\"form-label\">Nom\/Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Nom\/Last Name n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_695834_6275_702404528\" name=\"_mf_695834_6275\" placeholder=\"Email\" required \/><label for=\"_mf_695834_6275_702404528\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_695834_4050_2166269618\"\n\t\t\tname=\"_mf_695834_4050\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">S\u00e9lectionner une valeur<\/option>\n\t\t\t\t\t\t\t<option value=\"yes\">Yes<\/option>\n\t\t\t\t\t\t\t<option value=\"no\">No<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_695834_4050_2166269618\" class=\"form-label\">Accepteriez-vous de r\u00e9pondre \u00e0 nos \u00e9tudes ? <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Accepteriez-vous de r\u00e9pondre \u00e0 nos \u00e9tudes ? n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_695834_3170_3760855134\"\n\t\t\tname=\"_mf_695834_3170\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">S\u00e9lectionner une valeur<\/option>\n\t\t\t\t\t\t\t<option value=\"Assistant\/secretary\">Assistant\/secretary<\/option>\n\t\t\t\t\t\t\t<option value=\"CDO\/CMO\">CDO\/CMO<\/option>\n\t\t\t\t\t\t\t<option value=\"CEO\">CEO<\/option>\n\t\t\t\t\t\t\t<option value=\"CFO\">CFO<\/option>\n\t\t\t\t\t\t\t<option value=\"Chairman\/Board of Directors\">Chairman\/Board of Directors<\/option>\n\t\t\t\t\t\t\t<option value=\"CIO\/CTO\">CIO\/CTO<\/option>\n\t\t\t\t\t\t\t<option value=\"Consultant\/Senior Consultant\">Consultant\/Senior Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Director\/Principle Consultant\">Director\/Principle Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"EVP\">EVP<\/option>\n\t\t\t\t\t\t\t<option value=\"Manager\">Manager<\/option>\n\t\t\t\t\t\t\t<option value=\"Operational\">Operational<\/option>\n\t\t\t\t\t\t\t<option value=\"Other CXO\">Other CXO<\/option>\n\t\t\t\t\t\t\t<option value=\"Purchaser\">Purchaser<\/option>\n\t\t\t\t\t\t\t<option value=\"Senior Manager\/Managing Consultant\">Senior Manager\/Managing Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"SVP\">SVP<\/option>\n\t\t\t\t\t\t\t<option value=\"Vice President\">Vice President<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_695834_3170_3760855134\" class=\"form-label\">Fonction\/level <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Fonction\/level n&#039;est pas valide<\/div><\/div>\t\t<div class=\"mf_field mf_field--country mf_field--select floating form-country-select-parent mf-required\">\n\n\t\t\t<label for=\"_mf_695834_4703_3112684711\" class=\"floating__label form-country-select-label\" data-content=\"Pays\/country\">\n\t\t\t\t<span class=\"floating-label-content\">Pays\/country<\/span>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"select-wrap\">\n<i class=\"icon icon-zodiak-chevron-down\"><\/i>\n\t\t\t\t<select id=\"_mf_695834_4703_3112684711\" class=\"mf_field__input empty mf-country-selectbox form_country_select\" name=\"_mf_695834_4703\" data-validate=\"select\" required>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"\"  selected='selected'>Pays<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AF\" >Afghanistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZA\" >Afrique du Sud<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AL\" >Albanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DZ\" >Alg\u00e9rie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DE\" >Allemagne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AD\" >Andorre<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AO\" >Angola<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AI\" >Anguilla<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AQ\" >Antarctique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AG\" >Antigua-et-Barbuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AN\" >Antilles n\u00e9erlandaises<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SA\" >Arabie Saoudite<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AR\" >Argentine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AM\" >Arm\u00e9nie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AW\" >Aruba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AU\" >Australie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AT\" >Autriche<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AZ\" >Azerba\u00efdjan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BS\" >Bahamas<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BH\" >Bahre\u00efn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BB\" >Barbade<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BE\" >Belgique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BD\" >Bengladesh<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BM\" >Bermudes<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BT\" >Bhoutan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MM\" >Birmanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BY\" >Bi\u00e9lorussie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BO\" >Bolivie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BA\" >Bosnie Herz\u00e9govine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BW\" >Bostwana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BN\" >Brunei Darussalam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BR\" >Br\u00e9sil<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BG\" >Bulgarie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BF\" >Burkina Faso<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BI\" >Burundi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BZ\" >B\u00e9lize<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BJ\" >B\u00e9nin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KH\" >Cambodge<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CM\" >Cameroun<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CA\" >Canada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CV\" >Cap-Vert<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CL\" >Chili<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CN\" >Chine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CY\" >Chypre<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CO\" >Colombie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KM\" >Comores<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CG\" >Congo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CD\" >Congo, R\u00e9publique d\u00e9mocratique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KR\" >Cor\u00e9e<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CR\" >Costa Rica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HR\" >Croatie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CU\" >Cuba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CI\" >C\u00f4te d&#039;Ivoire<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DK\" >Danemark<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DJ\" >Djibouti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DM\" >Dominique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EG\" >Egypte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SV\" >El Salvador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AE\" >Emirats arabes unis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EC\" >Equateur<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ER\" >Erythr\u00e9e<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ES\" >Espagne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EE\" >Estonie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"US\" >Etats-Unis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ET\" >Ethiopie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FJ\" >Fidji<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FI\" >Finlande<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FR\" >France<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RU\" >F\u00e9d\u00e9ration Russe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GA\" >Gabon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GM\" >Gambie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GH\" >Ghana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GI\" >Gibraltar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GD\" >Grenade<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GL\" >Groenland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GR\" >Gr\u00e8ce<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GP\" >Guadeloupe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GU\" >Guam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GT\" >Guatemala<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GG\" >Guernesey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GN\" >Guin\u00e9e<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GQ\" >Guin\u00e9e \u00c9quatoriale<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GW\" >Guin\u00e9e-Bissau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GY\" >Guyane<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GF\" >Guyane Fran\u00e7aise<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GE\" >G\u00e9orgie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GS\" >G\u00e9orgie du Sud et \u00eele Sandwich.<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HT\" >Ha\u00efti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HN\" >Honduras<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HK\" >Hong Kong<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HU\" >Hongrie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BV\" >Ile Bouvet<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CX\" >Ile Christmas<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HM\" >Ile Heard et \u00celes Mcdonald<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IM\" >Ile de Man<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AX\" >Iles Aland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KY\" >Iles Ca\u00efmans<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CC\" >Iles Cocos (Keeling)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CK\" >Iles Cook<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FK\" >Iles Falkland (Malouines)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FO\" >Iles F\u00e9ro\u00e9<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MP\" >Iles Mariannes du Nord<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MH\" >Iles Marshall<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SB\" >Iles Salomon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TC\" >Iles Turques-et-Ca\u00efques<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VG\" >Iles Vierges britanniques<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VI\" >Iles Vierges, \u00c9tats-Unis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UM\" >Iles p\u00e9riph\u00e9riques des \u00c9tats-Unis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IN\" >Inde<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ID\" >Indon\u00e9sie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IQ\" >Irak<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IR\" >Iran (R\u00e9publique islamique d)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IE\" >Irlande<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IS\" >Islande<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IL\" >Isra\u00ebl<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IT\" >Italie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JM\" >Jama\u00efque<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JP\" >Japon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JE\" >Jersey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JO\" >Jordanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KZ\" >Kazakhstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KE\" >Kenya<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KG\" >Kirghizistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KI\" >Kiribati<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KW\" >Koweit<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LA\" >Laos<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SC\" >Les Seychelles<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LS\" >Lesotho<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LV\" >Lettonie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LB\" >Liban<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LR\" >Lib\u00e9ria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LI\" >Liechtenstein<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LT\" >Lituanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LU\" >Luxembourg<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LY\" >Lybie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MO\" >Macao<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MK\" >Mac\u00e9doine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MG\" >Madagascar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MY\" >Malaisie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MW\" >Malawi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MV\" >Maldives<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ML\" >Mali<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MT\" >Malte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MA\" >Maroc<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MQ\" >Martinique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MU\" >Maurice<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MR\" >Mauritanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YT\" >Mayotte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MX\" >Mexique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FM\" >Micron\u00e9sie, \u00c9tats f\u00e9d\u00e9r\u00e9s de<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MD\" >Moldavie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MC\" >Monaco<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MN\" >Mongolie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MS\" >Montserrat<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ME\" >Mont\u00e9n\u00e9gro<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MZ\" >Mozambique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NA\" >Namibie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NR\" >Nauru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NI\" >Nicaragua<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NE\" >Niger<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NG\" >Nigeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NU\" >Niu\u00e9<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NF\" >Norfolk<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NO\" >Norv\u00e8ge<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NC\" >Nouvelle Cal\u00e9donie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NZ\" >Nouvelle-Z\u00e9lande<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NP\" >N\u00e9pal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"OM\" >Oman<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UG\" >Ouganda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UZ\" >Ouzb\u00e9kistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PK\" >Pakistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PW\" >Palaos<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PA\" >Panama<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PG\" >Papouasie Nouvelle Guin\u00e9e<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PY\" >Paraguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NL\" >Pays-Bas<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PH\" >Philippines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PN\" >Pitcairn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PL\" >Pologne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PF\" >Polyn\u00e9sie fran\u00e7aise<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PR\" >Porto Rico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PT\" >Portugal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PE\" >P\u00e9rou<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"QA\" >Qatar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RO\" >Roumanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GB\" >Royaume-Uni<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RW\" >Rwanda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DO\" >R\u00e9publique Dominicaine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SY\" >R\u00e9publique arabe syrienne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CF\" >R\u00e9publique centrafricaine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CZ\" >R\u00e9publique tch\u00e8que<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RE\" >R\u00e9union<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EH\" >Sahara occidental<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BL\" >Saint Barth\u00e9lemy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SM\" >Saint Marin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MF\" >Saint Martin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KN\" >Saint-Christophe-et-Ni\u00e9v\u00e8s<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PM\" >Saint-Pierre-et-Miquelon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VA\" >Saint-Si\u00e8ge (\u00c9tat de la Cit\u00e9 du Vatican)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VC\" >Saint-Vincent-et-les Grenadines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SH\" >Sainte-H\u00e9l\u00e8ne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LC\" >Sainte-Lucie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WS\" >Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AS\" >Samoa am\u00e9ricaines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ST\" >Sao Tom\u00e9 et Principe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RS\" >Serbie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SL\" >Sierra Leone<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SG\" >Singapour<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SK\" >Slovaquie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SI\" >Slov\u00e9nie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SO\" >Somalie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SD\" >Soudan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LK\" >Sri Lanka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CH\" >Suisse<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SR\" >Suriname<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SE\" >Su\u00e8de<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SJ\" >Svalbard et Jan Mayen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SZ\" >Swaziland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SN\" >S\u00e9n\u00e9gal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TJ\" >Tadjikistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TZ\" >Tanzanie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TW\" >Ta\u00efwan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TD\" >Tchad<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TF\" >Terres australes fran\u00e7aises<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IO\" >Territoire britannique de l&#039;oc\u00e9an Indien<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PS\" >Territoire palestinien occup\u00e9<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TH\" >Tha\u00eflande<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TL\" >Timor oriental<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TG\" >Togo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TK\" >Tok\u00e9laou<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TO\" >Tonga<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TT\" >Trinit\u00e9-et-Tobago<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TN\" >Tunisie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TM\" >Turkm\u00e9nistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TR\" >Turquie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TV\" >Tuvalu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UA\" >Ukraine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UY\" >Uruguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VU\" >Vanuatu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VE\" >Venezuela<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VN\" >Vietnam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WF\" >Wallis et Futuna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YE\" >Y\u00e9men<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZM\" >Zambie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZW\" >Zimbabwe<\/option>\n\t\t\t\t\t\t\t\t\t<\/select>\n\n\t\t\t\t<div class=\"invalid-feedback-frm\" role=\"alert\">Pays\/country n&#039;est pas valide<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<script type=\"text\/javascript\">\n            jQuery(document).ready(function($) {\n                $('.mf_form__form').each(function() {\n                    var $form = $(this); \/\/ This specific form instance\n\n                    \/\/ Find the country select in this form\n                    $form.find('.form_country_select').each(function() {\n                        var $select = $(this);\n\t\t\t\t\t\tvar clickCount = 0;\n                        \/\/ On change\n                        $select.on('click', function() {\n\t\t\t\t\t\t\tclickCount++;\n\t\t\t\t\t\t\tif (clickCount === 1) {\n\t\t\t\t\t\t\t\t$(this).parent().find('.icon-zodiak-chevron-down').addClass('active');\n\t\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\tclickCount = 0;\n\t\t\t\t\t\t\t\t$(this).parent().find('.icon-zodiak-chevron-down').removeClass('active');\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t});\n\t\t\t\t\t\t$select.on('blur', function() {\n\t\t\t\t\t\t\tclickCount = 0;\n\t\t\t\t\t\t\t$(this).parent().find('.icon-zodiak-chevron-down').removeClass('active');\n\t\t\t\t\t\t});\n                    });\n                });\n            });\n        <\/script>\n\n\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_695834_6784_4080358051\" name=\"_mf_695834_6784\" placeholder=\"Entreprise\/company\" required \/><label for=\"_mf_695834_6784_4080358051\" class=\"form-label\">Entreprise\/company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Entreprise\/company n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_695834_2827_1129723051\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_695834_2827[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_695834_2827_1129723051\" class=\"form-check-label consent-text\">\n\t\t\t\tEn cochant cette case, je reconnais avoir pris connaissance des Conditions G\u00e9n\u00e9rales d'Utilisation du site ainsi que sa Charte de Donn\u00e9es Personnelles et je les accepte. &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_695834_2726\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_695834_2726\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_695834_2726\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_695834_2726\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_695834_2726\" class=\"sr-only\">\n\t\t\t\t\t\tUtilisez les fl\u00e8ches droite pour faire d\u00e9filer ou faites glisser vers la droite avec votre doigt. Lorsque vous atteignez 100 %, le formulaire est envoy\u00e9.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">Si vous utilisez un lecteur d\u2019\u00e9cran ou VoiceOver, appuyez deux fois sur ce bouton pour envoyer le formulaire.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"695834\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"revamp-cri-form\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"0066098e0b\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\tYour form has been successfully submitted.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>D\u00e9sol\u00e9, la soumission du formulaire a \u00e9chou\u00e9. Merci de r\u00e9essayer.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG695834 = {\"695834\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Avec le regain d\u2019affluence dans les enceintes sportives et l&#8217;explosion de l&#8217;engagement digital les organisations sportives font face \u00e0 un tournant d\u00e9cisif : comment tirer parti de la technologie pour sublimer l\u2019exp\u00e9rience des fans, sans trahir l\u2019authenticit\u00e9 du jeu.<\/p>\n","protected":false},"author":33,"featured_media":787632,"template":"","meta":{"cg_dt_proposed_to":[21,46,41],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"51088550-d720-4485-a0f5-c93c05765d28\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/research-and-insight\/tech-in-sports-2025\/\",\"postId\":1103239,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":437,"primary_term":"Innovation","featured_focal_points":""},"tags":[17],"research-and-insight-type":[41,80],"theme":[437],"brand":[368],"service":[49,29],"industry":[],"partners":[],"content-group":[],"class_list":["post-787631","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-innovation","research-and-insight-type-cri-report","research-and-insight-type-rapport","theme-innovation","brand-capgemini-research-institute","service-ia-data","service-business-innovation-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans.<\/title>\n<meta name=\"description\" content=\"Avec le regain d\u2019affluence dans les enceintes sportives et l&#039;explosion de l&#039;engagement digital les organisations sportives font face \u00e0 un tournant d\u00e9cisif : comment tirer parti de la technologie pour sublimer l\u2019exp\u00e9rience des fans, sans trahir l\u2019authenticit\u00e9 du jeu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans\" \/>\n<meta property=\"og:description\" content=\"Avec le regain d\u2019affluence dans les enceintes sportives et l&#039;explosion de l&#039;engagement digital les organisations sportives font face \u00e0 un tournant d\u00e9cisif : comment tirer parti de la technologie pour sublimer l\u2019exp\u00e9rience des fans, sans trahir l\u2019authenticit\u00e9 du jeu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini France\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-15T12:27:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/10\/image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/\",\"name\":\"Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans.\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/DotCom_Banner_2880X1800.jpg\",\"datePublished\":\"2025-07-01T08:31:38+00:00\",\"dateModified\":\"2025-07-15T12:27:27+00:00\",\"description\":\"Avec le regain d\u2019affluence dans les enceintes sportives et l'explosion de l'engagement digital les organisations sportives font face \u00e0 un tournant d\u00e9cisif : comment tirer parti de la technologie pour sublimer l\u2019exp\u00e9rience des fans, sans trahir l\u2019authenticit\u00e9 du jeu.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/DotCom_Banner_2880X1800.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/DotCom_Banner_2880X1800.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/fr-fr\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#website\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/\",\"name\":\"Capgemini France\",\"description\":\"Just another www.capgemini.com site\",\"publisher\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/fr-fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#organization\",\"name\":\"Capgemini France\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png\",\"contentUrl\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png\",\"width\":202,\"height\":60,\"caption\":\"Capgemini France\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans.","description":"Avec le regain d\u2019affluence dans les enceintes sportives et l'explosion de l'engagement digital les organisations sportives font face \u00e0 un tournant d\u00e9cisif : comment tirer parti de la technologie pour sublimer l\u2019exp\u00e9rience des fans, sans trahir l\u2019authenticit\u00e9 du jeu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/","og_locale":"fr_FR","og_type":"article","og_title":"Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans","og_description":"Avec le regain d\u2019affluence dans les enceintes sportives et l'explosion de l'engagement digital les organisations sportives font face \u00e0 un tournant d\u00e9cisif : comment tirer parti de la technologie pour sublimer l\u2019exp\u00e9rience des fans, sans trahir l\u2019authenticit\u00e9 du jeu.","og_url":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/","og_site_name":"Capgemini France","article_modified_time":"2025-07-15T12:27:27+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/10\/image-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/","url":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/","name":"Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans.","isPartOf":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/DotCom_Banner_2880X1800.jpg","datePublished":"2025-07-01T08:31:38+00:00","dateModified":"2025-07-15T12:27:27+00:00","description":"Avec le regain d\u2019affluence dans les enceintes sportives et l'explosion de l'engagement digital les organisations sportives font face \u00e0 un tournant d\u00e9cisif : comment tirer parti de la technologie pour sublimer l\u2019exp\u00e9rience des fans, sans trahir l\u2019authenticit\u00e9 du jeu.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/#primaryimage","url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/DotCom_Banner_2880X1800.jpg","contentUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/DotCom_Banner_2880X1800.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/fr-fr\/research-and-insight\/"},{"@type":"ListItem","position":2,"name":"Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/fr-fr\/#website","url":"https:\/\/www.capgemini.com\/fr-fr\/","name":"Capgemini France","description":"Just another www.capgemini.com site","publisher":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/fr-fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.capgemini.com\/fr-fr\/#organization","name":"Capgemini France","url":"https:\/\/www.capgemini.com\/fr-fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png","contentUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png","width":202,"height":60,"caption":"Capgemini France"},"image":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/"}}]}},"theme_term_info":[{"id":437,"name":"Innovation"}],"industry_term_info":[],"services_term_info":[{"id":49,"name":"IA &amp; Data"},{"id":29,"name":"Transformation &amp; Innovation"}],"partners_term_info":[],"brand_term_info":[{"id":368,"name":"Capgemini Research Institute","slug":"capgemini-research-institute"}],"brand_term":[{"id":368,"slug":"capgemini-research-institute"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/insights\/research-library\/tech-in-sports-2025\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans","url":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/DotCom_Banner_2880X1800.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/DotCom_Banner_2880X1800.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini France","logo":""},"keywords":["innovation"],"dateCreated":"2025-07-01T08:31:38Z","datePublished":"2025-07-01T08:31:38Z","dateModified":"2025-07-15T12:27:27Z"},"rendered":"<meta name=\"parsely-title\" content=\"Au-del\u00e0 du jeu : l\u2019IA transforme l\u2019engagement des fans\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/tech-in-sports-2025\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/DotCom_Banner_2880X1800.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2025-07-01T08:31:38Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-tags\" content=\"innovation\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/DotCom_Banner_2880X1800.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini France","distributor_original_site_url":"https:\/\/www.capgemini.com\/fr-fr","push-errors":false,"tag_names":["Innovation"],"featured_image_url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2025\/07\/DotCom_Banner_2880X1800.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight\/787631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":12,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight\/787631\/revisions"}],"predecessor-version":[{"id":787782,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight\/787631\/revisions\/787782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/media\/787632"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/media?parent=787631"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/tags?post=787631"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight-type?post=787631"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/theme?post=787631"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/brand?post=787631"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/service?post=787631"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/industry?post=787631"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/partners?post=787631"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/content-group?post=787631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}