{"id":737119,"date":"2023-12-06T15:09:20","date_gmt":"2023-12-06T14:09:20","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=737119"},"modified":"2025-03-04T03:46:50","modified_gmt":"2025-03-04T02:46:50","slug":"centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/","title":{"rendered":"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:51% 28.999999999999996%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Talent et Leadership<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span>Point de vue<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Le client est roi, et dans une \u00e8re o\u00f9 les &#8220;pure players&#8221; digitaux, startups &amp; scale ups gagnent de plus en plus de terrain sur les acteurs traditionnels, les entreprises doivent s&#8217;adapter aux contextes changeants pour r\u00e9pondre aux attentes de leurs clients.<\/h2><p class=\"intro-para-content\">Avec des exigences croissantes, les clients, de par leur mode de vie et leurs interactions de plus en plus digitalis\u00e9s, influencent les tendances du march\u00e9. Pour chaque produit ou service, les clients disposent d&#8217;une multitude d&#8217;options, ce qui motive les entreprises \u00e0 constamment se d\u00e9marquer de la concurrence, en mettant l&#8217;accent sur l&#8217;attraction des nouveaux clients et la r\u00e9tention des consommateurs fid\u00e8les.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Dans des march\u00e9s de plus en plus concurrentiels, les innovations apport\u00e9es aux produits digitaux, ax\u00e9s sur la technologie et centr\u00e9s sur le client sont un levier cl\u00e9 pour r\u00e9pondre aux enjeux de croissance, de fid\u00e9lisation et de conqu\u00eate de nouveaux terrains de jeu. Avec cette abondance de produits et de services personnalis\u00e9s et abordables, offerts pas des entreprises boostant leur mod\u00e8le \u00e9conomique via le Digital principalement, les consommateurs ont aujourd&#8217;hui des attentes beaucoup plus \u00e9lev\u00e9es sur leur exp\u00e9rience utilisateur.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"842\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit-Couverture-.jpg\" alt=\"\" class=\"wp-image-737125\" style=\"aspect-ratio:0.7066508313539193;object-fit:cover;width:265px\" srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit-Couverture-.jpg 595w, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit-Couverture-.jpg?resize=212,300 212w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/figure>\n\n\n\n<p>Pour \u00eatre comp\u00e9titives, les entreprises doivent non seulement \u00e9couter attentivement leurs clients et r\u00e9pondre \u00e0 leurs demandes, mais aussi savoir les anticiper. 34 % des dirigeants ont indiqu\u00e9 qu&#8217;il s&#8217;agissait du principal obstacle pour leurs entreprises. Ces derni\u00e8res doivent \u00eatre capables de d\u00e9velopper rapidement des fonctionnalit\u00e9s conformes aux attentes de leurs clients, tout en maximisant leur adoption, la valeur prodigu\u00e9e et leur impact commercial, environnemental et social sur le long terme.<\/p>\n\n\n\n<p>La centricit\u00e9 produit est un levier cl\u00e9 pour y r\u00e9pondre. En \u00e9tant orient\u00e9 produit, l&#8217;entreprise s&#8217;assure de s&#8217;organiser de fa\u00e7on \u00e0 concentrer ses moyens humains, technologiques et m\u00e9thodologiques pour mettre sur le march\u00e9 au plus vite de nouveaux produits et fonctionnalit\u00e9s, en gardant le client au centre de toutes ses r\u00e9flexions.<\/p>\n\n\n\n<p>Il est temps pour les entreprises de changer leurs m\u00e9thodes de travail traditionnelles et d&#8217;\u00e9voluer vers une organisation centr\u00e9e sur les produits, pour une raison simple mais essentielle : le client est roi. Pour \u00eatre centr\u00e9 sur le client \u00e0 l&#8217;\u00e8re num\u00e9rique, il faut \u00eatre centr\u00e9 sur le produit.&nbsp;<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Invent-PoV-Agilite-CentriciteProduit-1.\"><\/object><a id=\"wp-block-file--media-266ed408-9482-47bb-998d-7f46dcbc1ee9\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit-1.pdf\">Invent-PoV-Agilite-CentriciteProduit-1<\/a><a href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Invent-PoV-Agilite-CentriciteProduit-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-266ed408-9482-47bb-998d-7f46dcbc1ee9\">T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cta-popin-form\"><section class=\"cta-popin-form-block\"><div class=\"container\"><div class=\"cta-popin-btn-wrapper cta-popin-btn-align-left\"><a class=\"cta-popin-btn  \" data-bs-toggle=\"modal\" data-bs-target=\"#cta-popin-eafd9a42-f6c1-48fd-9890-c139cec84d85\">Recevoir les prochains Points de Vue<\/a><\/div><div class=\"call-to-action-block\"><div class=\"modal cta-frontend-modal-wrapper\" id=\"cta-popin-eafd9a42-f6c1-48fd-9890-c139cec84d85\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><h4 class=\"form-title\">Je souhaite recevoir les prochains points de vue sur l&#8217;Entreprise Agile<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_708073_3695282803\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_189906_2228_3192486281\" name=\"_mf_189906_2228\" placeholder=\"Pr\u00e9nom\" required \/><label for=\"_mf_189906_2228_3192486281\" class=\"form-label\">Pr\u00e9nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Pr\u00e9nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_189906_9624_3288706969\" name=\"_mf_189906_9624\" placeholder=\"Nom\" required \/><label for=\"_mf_189906_9624_3288706969\" class=\"form-label\">Nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_189906_1353_3015220404\" name=\"_mf_189906_1353\" placeholder=\"Email\" required \/><label for=\"_mf_189906_1353_3015220404\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_189906_1497_1394080782\" name=\"_mf_189906_1497\" placeholder=\"Entreprise\" required \/><label for=\"_mf_189906_1497_1394080782\" class=\"form-label\">Entreprise <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Entreprise n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_189906_8815_3631162469\" name=\"_mf_189906_8815\" placeholder=\"Fonction\" required \/><label for=\"_mf_189906_8815_3631162469\" class=\"form-label\">Fonction <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Fonction n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_708073_5069_2587037786\"\n\t\t\tname=\"_mf_708073_5069\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">S\u00e9lectionner une valeur<\/option>\n\t\t\t\t\t\t\t<option value=\"Manager\">Manager<\/option>\n\t\t\t\t\t\t\t<option value=\"Operational\">Op\u00e9rationnel<\/option>\n\t\t\t\t\t\t\t<option value=\"Purchaser\">Acheteur<\/option>\n\t\t\t\t\t\t\t<option value=\"Chairman\/Board of Directors\">Pr\u00e9sident\/Conseil d&#039;administration<\/option>\n\t\t\t\t\t\t\t<option value=\"CEO\">PDG<\/option>\n\t\t\t\t\t\t\t<option value=\"CFO\">CFO<\/option>\n\t\t\t\t\t\t\t<option value=\"CIO\/CTO\">DSI\/CTO<\/option>\n\t\t\t\t\t\t\t<option value=\"CDO\/CMO\">CDO\/CMO<\/option>\n\t\t\t\t\t\t\t<option value=\"Other CXO\">Autre CXO<\/option>\n\t\t\t\t\t\t\t<option value=\"Vice President\">Vice-Pr\u00e9sident<\/option>\n\t\t\t\t\t\t\t<option value=\"Director\/Principal Consultant\">Directeur\/Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Senior Manager\/Managing Consultant\">Gestionnaire \/conseiller en gestion<\/option>\n\t\t\t\t\t\t\t<option value=\"Consultant\/Senior Consultant\">Consultant\/Senior Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Assistant\/Secretary\">Assistant\/Secr\u00e9taire<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_708073_5069_2587037786\" class=\"form-label\">Niveau hi\u00e9rarchique <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Niveau hi\u00e9rarchique n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_189906_4806_2851061564\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_189906_4806[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_189906_4806_2851061564\" class=\"form-check-label consent-text\">\n\t\t\t\tJe consens \u00e0 ce que mes donn\u00e9es soient utilis\u00e9es \u00e0 des fins de marketing et communication, comme d\u00e9crit dans notre <a href=\"https:\/\/www.capgemini.com\/fr-fr\/charte-de-protection-des-donnees-personnelles\/\" \/>Politique li\u00e9e aux donn\u00e9es personnelles. <\/a> &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_189906_1912\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_189906_1912\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_189906_1912\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_189906_1912\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_189906_1912\" class=\"sr-only\">\n\t\t\t\t\t\tUtilisez les fl\u00e8ches droite pour faire d\u00e9filer ou faites glisser vers la droite avec votre doigt. Lorsque vous atteignez 100 %, le formulaire est envoy\u00e9.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">Si vous utilisez un lecteur d\u2019\u00e9cran ou VoiceOver, appuyez deux fois sur ce bouton pour envoyer le formulaire.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"708073\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"invent-inscription-pov-agile\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"52aa49f497\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\tMerci de votre inscription.<br>Vous recevrez les prochains points de vue par email.<br>A bient\u00f4t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>D\u00e9sol\u00e9, la soumission du formulaire a \u00e9chou\u00e9. Merci de r\u00e9essayer.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG708073 = {\"708073\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Nos experts<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/09\/Dejardin-Jerome_New.jpg\" alt=\"J\u00e9r\u00f4me Dejardin\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/jerome-dejardin-74b59834\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">J\u00e9r\u00f4me Dejardin<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Vice-Pr\u00e9sident Business Technology &#8211; Head of Agile offerings, Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/jerome-dejardin-74b59834\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Avec plus de 12 ans d\u2019exp\u00e9rience dans la transformation digitale, J\u00e9r\u00f4me DEJARDIN est un expert des transformations technologiques et organisationnelles. Il est l\u2019un des pionniers de l\u2019agile@scale avec le lancement du premier train SAFe en France en 2014. Il accompagne principalement les acteurs publiques mais est \u00e9galement intervenu dans diff\u00e9rents secteurs (Assurance, Luxe, T\u00e9l\u00e9com) que ce soit sur des grands programmes de transformation d\u2019entreprise ou de delivery. J\u00e9r\u00f4me est responsable des offres Agile pour Capgemini Invent France.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Salhi-Thomas.jpg\" alt=\"Thomas Salhi\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/thomassalhi\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Thomas Salhi<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Vice President\u00a0Business Technology, Head of Product &amp; Software Transformation offering\u00a0France, Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/thomassalhi\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Fort de 11 ans d\u2019exp\u00e9rience en transformation IT Banque\/Assurance, Thomas pilote des projets de delivery et de transformation des DSI et Op\u00e9rations IT. Sp\u00e9cialiste des mod\u00e8les op\u00e9rationnels, il intervient de la strat\u00e9gie au delivery, incluant la transformation du SDLC \u00e0 l\u2019\u00e8re de l\u2019IA agentique. Il est \u00e9galement expert des organisations M\u00e9tier\/IT en Mode Produit.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/Alaoui-Mehdi_3Q_HD.jpg\" alt=\"Mehdi Alaoui\u00a0\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/mehdi-alaoui-b244735b\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Mehdi Alaoui\u00a0<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Managing Consultant Business Technology &#8211; Head of Product Centricity Offering, Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/mehdi-alaoui-b244735b\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Mehdi a plus de 7 ans d&#8217;exp\u00e9rience dans le conseil en transformations digitales, notamment agiles et agile \u00e0 l&#8217;\u00e9chelle qu&#8217;il a pu mener dans le cadre grands programmes de transformation sur plusieurs secteurs : automobile, \u00e9nergie, assurance et service public. Mehdi est responsable de l&#8217;offre Product Centricity\u00a0 au sein de Agile Entreprise, sur laquelle il porte ses sujets de pr\u00e9dilection : Product Management \u2013 \u00a0Organisation Produit &#038; TOM \u2013 Gouvernance \u2013 Agile &#038; Agile@Scale.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Sujets associ\u00e9s<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/entreprise-agile-pour-innover-plus-rapidement\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/BannerWeb-EntrepriseAgile-MULESOFT.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/BannerWeb-EntrepriseAgile-MULESOFT.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/BannerWeb-EntrepriseAgile-MULESOFT.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/BannerWeb-EntrepriseAgile-MULESOFT.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/BannerWeb-EntrepriseAgile-MULESOFT.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/BannerWeb-EntrepriseAgile-MULESOFT.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/BannerWeb-EntrepriseAgile-MULESOFT.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/BannerWeb-EntrepriseAgile-MULESOFT.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/BannerWeb-EntrepriseAgile-MULESOFT.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/entreprise-agile-pour-innover-plus-rapidement\/\" aria-label=\"L&#039;entreprise composable et agile pour innover plus rapidement\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point de vue<\/div>\n                                <h3 class=\"card-title\">L&#039;entreprise composable et agile pour innover plus rapidement<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/entreprise-agile-equilibre-entre-attentes-clients-et-talents\/\" aria-label=\"Agile Enterprise : r\u00e9tablir l\u2019\u00e9quilibre entre les attentes de vos clients et de vos talents\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point de vue<\/div>\n                                <h3 class=\"card-title\">Agile Enterprise : r\u00e9tablir l\u2019\u00e9quilibre entre les attentes de vos clients et de vos talents<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Le client est roi, et dans une \u00e8re o\u00f9 les &#8220;pure players&#8221; digitaux, startups &#038; scale ups gagnent de plus en plus de terrain sur les acteurs traditionnels, les entreprises doivent s&#8217;adapter aux contextes changeants pour r\u00e9pondre aux attentes de leurs clients.<\/p>\n","protected":false},"author":652,"featured_media":737121,"template":"","meta":{"cg_dt_proposed_to":[21,41],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"8880a329-080d-4d4f-ac17-17ba0433c475\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"e140b3af-ae53-4f17-8e41-c19e31d02086\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":94,"primary_term":"Talent et Leadership","featured_focal_points":"{\"x\":0.48,\"y\":0.56}"},"tags":[],"research-and-insight-type":[85],"theme":[55,94],"brand":[31],"service":[29],"industry":[],"partners":[],"content-group":[],"class_list":["post-737119","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-points-de-vue","theme-innovation-et-technologies","theme-talent-and-leadership","brand-capgemini-invent","service-business-innovation-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients - Capgemini France<\/title>\n<meta name=\"description\" content=\"Mettre le client au c\u0153ur de l\u2019organisation est l\u2019une des cl\u00e9s pour fid\u00e9liser et gagner de nouveaux march\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients\" \/>\n<meta property=\"og:description\" content=\"Mettre le client au c\u0153ur de l\u2019organisation est l\u2019une des cl\u00e9s pour fid\u00e9liser et gagner de nouveaux march\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini France\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T02:46:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-WebPreview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/\",\"name\":\"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients - Capgemini France\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg\",\"datePublished\":\"2023-12-06T14:09:20+00:00\",\"dateModified\":\"2025-03-04T02:46:50+00:00\",\"description\":\"Mettre le client au c\u0153ur de l\u2019organisation est l\u2019une des cl\u00e9s pour fid\u00e9liser et gagner de nouveaux march\u00e9s.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/fr-fr\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#website\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/\",\"name\":\"Capgemini France\",\"description\":\"Just another www.capgemini.com site\",\"publisher\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/fr-fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#organization\",\"name\":\"Capgemini France\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png\",\"contentUrl\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png\",\"width\":202,\"height\":60,\"caption\":\"Capgemini France\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients - Capgemini France","description":"Mettre le client au c\u0153ur de l\u2019organisation est l\u2019une des cl\u00e9s pour fid\u00e9liser et gagner de nouveaux march\u00e9s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/","og_locale":"fr_FR","og_type":"article","og_title":"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients","og_description":"Mettre le client au c\u0153ur de l\u2019organisation est l\u2019une des cl\u00e9s pour fid\u00e9liser et gagner de nouveaux march\u00e9s.","og_url":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/","og_site_name":"Capgemini France","article_modified_time":"2025-03-04T02:46:50+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-WebPreview.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/","url":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/","name":"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients - Capgemini France","isPartOf":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg","datePublished":"2023-12-06T14:09:20+00:00","dateModified":"2025-03-04T02:46:50+00:00","description":"Mettre le client au c\u0153ur de l\u2019organisation est l\u2019une des cl\u00e9s pour fid\u00e9liser et gagner de nouveaux march\u00e9s.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/#primaryimage","url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg","contentUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/fr-fr\/research-and-insight\/"},{"@type":"ListItem","position":2,"name":"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/fr-fr\/#website","url":"https:\/\/www.capgemini.com\/fr-fr\/","name":"Capgemini France","description":"Just another www.capgemini.com site","publisher":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/fr-fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.capgemini.com\/fr-fr\/#organization","name":"Capgemini France","url":"https:\/\/www.capgemini.com\/fr-fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png","contentUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png","width":202,"height":60,"caption":"Capgemini France"},"image":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/"}}]}},"theme_term_info":[{"id":55,"name":"Innovation &amp; technologies"},{"id":94,"name":"Talent et Leadership"}],"industry_term_info":[],"services_term_info":[{"id":29,"name":"Transformation &amp; Innovation"}],"partners_term_info":[],"brand_term_info":[{"id":31,"name":"Capgemini Invent","slug":"capgemini-invent"}],"brand_term":[{"id":31,"slug":"capgemini-invent"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients","url":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini France","logo":""},"keywords":[],"dateCreated":"2023-12-06T14:09:20Z","datePublished":"2023-12-06T14:09:20Z","dateModified":"2025-03-04T02:46:50Z"},"rendered":"<meta name=\"parsely-title\" content=\"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2023-12-06T14:09:20Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini France","distributor_original_site_url":"https:\/\/www.capgemini.com\/fr-fr","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight\/737119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/users\/652"}],"version-history":[{"count":19,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight\/737119\/revisions"}],"predecessor-version":[{"id":776121,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight\/737119\/revisions\/776121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/media\/737121"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/media?parent=737119"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/tags?post=737119"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/research-and-insight-type?post=737119"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/theme?post=737119"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/brand?post=737119"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/service?post=737119"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/industry?post=737119"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/partners?post=737119"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/content-group?post=737119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}