{"id":672996,"date":"2022-06-20T12:36:00","date_gmt":"2022-06-20T12:36:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=672996"},"modified":"2025-03-04T04:22:04","modified_gmt":"2025-03-04T03:22:04","slug":"livre-blanc-customer-experience-webhelp","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/livre-blanc-customer-experience-webhelp\/","title":{"rendered":"Automobile et mobilit\u00e9 : 5 \u00e9tapes pour am\u00e9liorer l\u2019exp\u00e9rience client et faire la diff\u00e9rence sur le march\u00e9"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-default header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-HeroBanner-Whitepaper-Capgemini-Webhelp.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-HeroBanner-Whitepaper-Capgemini-Webhelp.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-HeroBanner-Whitepaper-Capgemini-Webhelp.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-HeroBanner-Whitepaper-Capgemini-Webhelp.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-HeroBanner-Whitepaper-Capgemini-Webhelp.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-HeroBanner-Whitepaper-Capgemini-Webhelp.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-HeroBanner-Whitepaper-Capgemini-Webhelp.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-HeroBanner-Whitepaper-Capgemini-Webhelp.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-HeroBanner-Whitepaper-Capgemini-Webhelp.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:41% 0%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Automobile &amp; CX<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Automobile et mobilit\u00e9 : 5 \u00e9tapes pour am\u00e9liorer l\u2019exp\u00e9rience client et faire la diff\u00e9rence sur le march\u00e9<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/livre-blanc-customer-experience-webhelp\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/livre-blanc-customer-experience-webhelp\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Une \u00ab\u00a0temp\u00eate parfaite\u00a0\u00bb, d\u2019envergure mondiale, a plong\u00e9 l\u2019industrie automobile dans la tourmente.<\/h2><p class=\"intro-para-content\">Nous vivons une \u00e9poque charni\u00e8re qui pourrait d\u00e9finir les gagnants et les perdants des 15 prochaines ann\u00e9es.<\/p><\/div><\/div><\/div><\/div><\/section>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"211\" height=\"299\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-Cover-Whitepaper-Capgemini-Webhelp.png?w=211\" alt=\"\" class=\"wp-image-672994\" style=\"width:178px;height:193px\"\/><\/figure>\n\n\n\n<p>Personne ne se fait aucune illusion<\/p>\n\n\n\n<p>La m\u00e9tamorphose sera massive et les constructeurs doivent d\u00e9sormais choisir quelle voie ils souhaitent emprunter. <\/p>\n\n\n\n<p>Mais alors que la p\u00e9riode est charg\u00e9e en opportunit\u00e9s et risques, l\u2019exp\u00e9rience client reste la cl\u00e9 d\u2019un avantage strat\u00e9gique unique sur le court terme.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab Quels sont les sujets sur lesquels les constructeurs automobiles doivent se concentrer d\u00e8s maintenant pour obtenir un avantage strat\u00e9gique pour l\u2019avenir, ind\u00e9pendamment de leurs strat\u00e9gies individuelles ? \u00bb<\/p>\n<\/blockquote>\n\n\n\n<p>Dans ce livre blanc, nous d\u00e9veloppons avec&nbsp;<a href=\"https:\/\/webhelp.com\/fr\/\">Webhelp<\/a>&nbsp;une feuille de route qui couvre 5 domaines pratiques pour aider les entreprises du secteur automobile :<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>fournir des parcours client adapt\u00e9s<\/li>\n\n\n\n<li>am\u00e9liorer l\u2019exp\u00e9rience digitale<\/li>\n\n\n\n<li>tirer parti des donn\u00e9es pour une meilleure performance<\/li>\n\n\n\n<li>offrir un meilleur support en ligne<\/li>\n\n\n\n<li>mettre en place une boucle vertueuse de test, exp\u00e9rimentation, am\u00e9lioration pour d\u00e9ployer \u00e0 l\u2019\u00e9chelle<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform is-style-default\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h3 class=\"formHelpText\">T\u00e9l\u00e9chargez le Livre blanc<\/h3>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_673005_1129473100\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_6318_3866666220\" name=\"_mf_177385_6318\" placeholder=\"Pr\u00e9nom\" required \/><label for=\"_mf_177385_6318_3866666220\" class=\"form-label\">Pr\u00e9nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Pr\u00e9nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_3009_452022479\" name=\"_mf_177385_3009\" placeholder=\"Nom\" required \/><label for=\"_mf_177385_3009_452022479\" class=\"form-label\">Nom <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Nom n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_4363_565078565\" name=\"_mf_177385_4363\" placeholder=\"Entreprise\" required \/><label for=\"_mf_177385_4363_565078565\" class=\"form-label\">Entreprise <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Entreprise n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_177385_5267_3101987972\" name=\"_mf_177385_5267\" placeholder=\"Fonction\" required \/><label for=\"_mf_177385_5267_3101987972\" class=\"form-label\">Fonction <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Fonction n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_177385_9294_2089690124\" name=\"_mf_177385_9294\" placeholder=\"Email\" required \/><label for=\"_mf_177385_9294_2089690124\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email n&#039;est pas valide<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_177385_6270_2023662106\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_177385_6270[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_177385_6270_2023662106\" class=\"form-check-label consent-text\">\n\t\t\t\tEn cochant cette case, je reconnais avoir pris connaissance des Conditions G\u00e9n\u00e9rales d'Utilisation du site ainsi que sa Charte de Donn\u00e9es Personnelles et je les accepte. &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_177385_1805\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_177385_1805\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_177385_1805\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_177385_1805\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_177385_1805\" class=\"sr-only\">\n\t\t\t\t\t\tUtilisez les fl\u00e8ches droite pour faire d\u00e9filer ou faites glisser vers la droite avec votre doigt. Lorsque vous atteignez 100 %, le formulaire est envoy\u00e9.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">Si vous utilisez un lecteur d\u2019\u00e9cran ou VoiceOver, appuyez deux fois sur ce bouton pour envoyer le formulaire.<\/span>\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide to submit\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Submitted\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"673005\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"invent-livre-blanc-cx-automobile-w-webhelp\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"42878d64e6\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\tMerci de l\u2019int\u00e9r\u00eat que vous portez \u00e0 notre Livre blanc : \u00ab Customer Experience \u2013 5 moyens pour l\u2019am\u00e9liorer et gagner un avantage concurrentiel \u00bb.<br><br>Pour le t\u00e9l\u00e9charger, cliquez sur le lien suivant :<strong> <a href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-Whitepaper_Capgemini-Webhelp.pdf\">https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/2022-FR-Whitepaper_Capgemini-Webhelp.pdf<\/a><\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>D\u00e9sol\u00e9, la soumission du formulaire a \u00e9chou\u00e9. Merci de r\u00e9essayer.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG673005 = {\"673005\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-profile-card undefined profile-card section profile-card-slider\"><div class=\"container profileCardContainer\"><div class=\"profile-box\"><div class=\"row\"><div class=\"col-md-6 col-lg-3\"><div class=\"box\"><div class=\"box-author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/Jerome-Coignard.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/Jerome-Coignard.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/06\/Jerome-Coignard.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><\/div><div class=\"col-md-6 col-lg-9 right-side-box\"><div class=\"row right-box\"><div class=\"col-lg-4 profile\"><h3 class=\"profile-title\">J\u00e9r\u00f4me Coignart<\/h3><p class=\"box-position\">CTO <br>Frog, part of Capgemini Invent<\/p><ul class=\"social-nav social-nav-icons\"><\/ul><\/div><div class=\"col-lg-8 desc\"><p class=\"authorDesr\">J\u00e9r\u00f4me est CTO de frog, part of Capgemini Invent. Il a plus de 30 ans de leadership technologique dans des entreprises de l&#8217;automobile, des m\u00e9dias et du commerce \u00e9lectronique, allant des startups au Fortune 500. Il est actuellement impliqu\u00e9 dans plusieurs projets de mobilit\u00e9 et de services connect\u00e9s et aide ses clients \u00e0 saisir les opportunit\u00e9s commerciales g\u00e9n\u00e9r\u00e9es par les nouveaux logiciels.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"card-text-pic-heading\">Notre expertise sectorielle<\/h2><\/div><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><a href=\"https:\/\/www.capgemini.com\/fr-fr\/secteurs\/automobile\/\" aria-label=\"Read more about Automobile\" target=\"\" rel=\"noopener noreferrer\" title=\"\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/01\/Automotive-main-landing-page-banner_2880x1800px.webp?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/01\/Automotive-main-landing-page-banner_2880x1800px.webp?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/01\/Automotive-main-landing-page-banner_2880x1800px.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/01\/Automotive-main-landing-page-banner_2880x1800px.webp?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/01\/Automotive-main-landing-page-banner_2880x1800px.webp?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/01\/Automotive-main-landing-page-banner_2880x1800px.webp?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/01\/Automotive-main-landing-page-banner_2880x1800px.webp?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/01\/Automotive-main-landing-page-banner_2880x1800px.webp?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/01\/Automotive-main-landing-page-banner_2880x1800px.webp\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/a><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><a href=\"https:\/\/www.capgemini.com\/fr-fr\/secteurs\/automobile\/\" aria-label=\"Automobile\" target=\"\" rel=\"noopener noreferrer\" title=\"\"><h4 class=\"titlewithLink\" data-maxlength=\"144\">Automobile<\/h4><\/a><p class=\"box-text\" data-maxlength=\"\">L\u2019\u00e9volution des comportements et des attentes des clients, les nouvelles r\u00e9glementations, la digitalisation et la pression sociale en faveur du d\u00e9veloppement durable ont introduit de nouvelles priorit\u00e9s parfois concurrentes, pour les entreprises automobiles.<\/p><div class=\"box-bottom\"><a aria-label=\"En savoir plus about Automobile\" class=\"more2\" data-maxlength=\"24\" href=\"https:\/\/www.capgemini.com\/fr-fr\/secteurs\/automobile\/\" target=\"\" rel=\"noopener noreferrer\" title=\"\">En savoir plus<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Une &#8220;temp\u00eate parfaite&#8221;, d&#8217;envergure mondiale, a plong\u00e9 l&#8217;industrie automobile dans la tourmente.<\/p>\n","protected":false},"author":157,"featured_media":673761,"template":"","meta":{"cg_dt_proposed_to":[21],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"de0c773f-ec22-43c8-8405-661e53e9c570\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"3dcb63a9-73ab-4ff2-ae97-f2da86546c0b\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"","featured_focal_points":"{\"x\":\"0.52\",\"y\":\"0.42\"}"},"tags":[185,193],"research-and-insight-type":[80],"theme":[],"brand":[31],"service":[45],"industry":[25],"partners":[],"content-group":[],"class_list":["post-672996","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-automobile","tag-customer-experience","research-and-insight-type-rapport","brand-capgemini-invent","service-customer-experience-customer-first","industry-automobile"],"yoast_head":"<!-- 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