{"id":672821,"date":"2021-04-02T20:59:00","date_gmt":"2021-04-02T20:59:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=672821"},"modified":"2025-03-04T04:55:21","modified_gmt":"2025-03-04T03:55:21","slug":"real-estate-enjeux-et-transformation-de-limmobilier-tertiaire","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/real-estate-enjeux-et-transformation-de-limmobilier-tertiaire\/","title":{"rendered":"Real Estate : enjeux et transformation de l\u2019immobilier tertiaire"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/invent-hero-65.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/invent-hero-65.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/invent-hero-65.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/invent-hero-65.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/invent-hero-65.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/invent-hero-65.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/invent-hero-65.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/invent-hero-65.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/invent-hero-65.png\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Transformation<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Real Estate : enjeux et transformation de l\u2019immobilier tertiaire<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Comment repenser son parc immobilier en int\u00e9grant les nouvelles attentes des collaborateurs ?<\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-la-transformation-s-accelere\"><strong>La transformation s\u2019acc\u00e9l\u00e8re<\/strong><\/h2>\n\n\n\n<p>La gestion de l\u2019immobilier d\u2019exploitation et les modes de travail se transforment en profondeur. Le management des actifs immobiliers tertiaires recouvre deux enjeux de taille.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le 1er est \u00e9conomique, l\u2019immobilier repr\u00e9sentant l\u2019un des plus importants postes de d\u00e9penses des entreprises.<\/li>\n\n\n\n<li>Le 2nd porte sur une nouvelle vision de l\u2019exp\u00e9rience de travail tourn\u00e9e vers les occupants. Une approche essentielle \u00e0 l\u2019\u00e9quilibre et \u00e0 la productivit\u00e9 des salari\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p>Les leviers pour r\u00e9pondre \u00e0 ce double d\u00e9fi sont \u00e0 la fois technologiques, organisationnels et culturels.<\/p>\n\n\n\n<p>Si la transformation de l\u2019immobilier d\u2019exploitation a d\u00e9but\u00e9 voil\u00e0 plusieurs ann\u00e9es, la maturit\u00e9 r\u00e9cente de certaines technologies est un v\u00e9ritable catalyseur de l\u2019acc\u00e9l\u00e9ration de ces mutations. En parall\u00e8le, les bureaux se font plus serviciels, tourn\u00e9s vers l\u2019exp\u00e9rience utilisateurs.<\/p>\n\n\n\n<p>Pour absorber ces changements, la fonction immobili\u00e8re devient transverse. <a href=\"https:\/\/www.ebg.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019EBG<\/a>, avec le soutien de Capgemini, <a href=\"https:\/\/www.kardham.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kardham<\/a> et <a href=\"https:\/\/www.neo-nomade.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neo-Nomade<\/a>, a r\u00e9uni 18 experts de l\u2019immobilier, du digital, des SI et des RH pour \u00e9tudier ces \u00e9volutions des pratiques et du lieu de travail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pour-telecharger-le-livre-blanc-merci-de-remplir-ce-formulaire\"><strong>Pour t\u00e9l\u00e9charger le livre blanc, merci de remplir ce formulaire.<\/strong><\/h2>\n\n\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form 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class=\"form-check-label consent-text\">\n\t\t\t\t En cochant cette case, je reconnais avoir pris connaissance des Conditions G\u00e9n\u00e9rales d'Utilisation du site ainsi que sa Charte de Donn\u00e9es Personnelles et je les accepte. &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_150903_3773\" class=\"slide-text\">\n\t\t\t\t\t\tSlide to submit\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_150903_3773\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_150903_3773\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to 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Vous pouvez <a href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/2\/2021\/04\/CapInvent-LivreBlanc-Immobilier-Tertiaire.pdf\">t\u00e9l\u00e9charger le rapport sur ce lien.<\/a><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>D\u00e9sol\u00e9, la soumission du formulaire a \u00e9chou\u00e9. 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