{"id":665896,"date":"2021-06-01T06:20:00","date_gmt":"2021-06-01T04:20:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=research-and-insight&#038;p=665896"},"modified":"2025-03-04T04:52:20","modified_gmt":"2025-03-04T03:52:20","slug":"the-age-of-insight-data-in-cpr","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/the-age-of-insight-data-in-cpr\/","title":{"rendered":"The Age of Insight : le pouvoir de la data"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable is-style-blue-line header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2021\/06\/2022-FR-CRI-TheAgeOf-Insight.webp?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2021\/06\/2022-FR-CRI-TheAgeOf-Insight.webp?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2021\/06\/2022-FR-CRI-TheAgeOf-Insight.webp?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2021\/06\/2022-FR-CRI-TheAgeOf-Insight.webp?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2021\/06\/2022-FR-CRI-TheAgeOf-Insight.webp?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2021\/06\/2022-FR-CRI-TheAgeOf-Insight.webp?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2021\/06\/2022-FR-CRI-TheAgeOf-Insight.webp?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2021\/06\/2022-FR-CRI-TheAgeOf-Insight.webp?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2021\/06\/2022-FR-CRI-TheAgeOf-Insight.webp\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer Experience<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">The Age of Insight<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Comment les entreprises du secteur des biens de consommation et du commerce peuvent valoriser leurs donn\u00e9es ?<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/Synthe\u0300se_TheAgeofInsight-_FR-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span>Synthe\u0300se<\/span><span class=\"type\">356 KB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/Final-Web-Report-Data-Powered-Enterprise-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span>Rapport<\/span><span class=\"type\">5 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/Final-Infographic-Data-Powered-Enterprise-1-1.pdf\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><span>Infographie<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/the-age-of-insight-data-in-cpr\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/the-age-of-insight-data-in-cpr\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Pourquoi les entreprises du secteur des biens de consommation et du commerce ne sont-elles pas plus nombreuses \u00e0 tirer parti des donn\u00e9es ?<\/h2><p class=\"intro-para-content\">Les data offrent de vastes possibilit\u00e9s aux acteurs du secteur. Ils pourraient en faire un avantage comp\u00e9titif de taille : se rapprocher des consommateurs, optimiser les op\u00e9rations et lancer rapidement de nouveaux produits\/services. Alors pourquoi si peu d\u2019entreprises exploitent cette mine d\u2019or ?<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<figure class=\"wp-block-image alignleft\"><a href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/2\/2021\/11\/Synthe\u0300se_TheAgeofInsight-_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/2\/2021\/11\/CouvSyntheseFRAgeOfInsight.jpg?w=212\" alt=\"\" class=\"wp-image-231617\"\/><\/a><\/figure>\n\n\n\n<p class=\"is-style-cg-core-paragraph\">Pour en savoir plus sur la capacit\u00e9 des entreprises du secteur des biens de consommation et du commerce \u00e0 tirer parti des donn\u00e9es, le Capgemini Research Institute publie <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/05\/Final-Web-Report-Data-Powered-Enterprise.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>The age of insight: How Consumer Products and Retail organizations can accelerate value capture from data<\/em><\/strong><\/a>. Pour ce rapport, nous nous sommes entretenus avec plus de 200 cadres du secteur, occupant des fonctions commerciales et techniques.<\/p>\n\n\n\n<p>Nous avons constat\u00e9 que seule une tr\u00e8s petite minorit\u00e9 (\u00e0 peine 16 % des organisations des biens de consommation et 6 % des organisations du commerce) tirent un avantage comp\u00e9titif en valorisant leurs donn\u00e9es. Les champions de la data sont leaders dans le secteur gr\u00e2ce \u00e0 un meilleur usage de la donn\u00e9e. Mais ils ont \u00e9galement compris l\u2019importance de d\u00e9velopper des comp\u00e9tences pour faire parler les donn\u00e9es, d\u2019instaurer la confiance dans la collecte et la mod\u00e9lisation des donn\u00e9es avec toutes les parties prenantes (IT, vente, DPO\u2026),et de limiter les multiples bases de donn\u00e9es en les regroupant et les migrant vers le cloud.<\/p>\n\n\n\n<p>Devenir un ma\u00eetre des donn\u00e9es n\u2019est pas une mince affaire. Il faut la bonne culture, les bonnes plateformes, la bonne gouvernance et les bons \u00e9cosyst\u00e8mes de donn\u00e9es externes. Si vous y parvenez, <strong>les r\u00e9compenses seront \u00e0 la hauteur : 73 % des \u00ab&nbsp;data master&nbsp;\u00bb du secteur tirent des avantages quantifiables de leurs donn\u00e9es et d\u00e9gagent une marge b\u00e9n\u00e9ficiaire op\u00e9rationnelle sup\u00e9rieure de 30% \u00e0 la moyenne.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/Synthe%CC%80se_TheAgeofInsight-_FR-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9chargez la synth\u00e8se fran\u00e7aise<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<p class=\"is-style-cg-core-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment les entreprises du secteur des biens de consommation et du commerce peuvent valoriser leurs donn\u00e9es et gagner en comp\u00e9titivit\u00e9.<\/p>\n","protected":false},"author":103,"featured_media":677722,"template":"","meta":{"cg_dt_proposed_to":[21],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"b7784da0-3c0f-45e5-8744-5c12b185d3a2\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"c0b3064e-0a74-44d6-a230-e8a8ae4b1426\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"","featured_focal_points":""},"tags":[193],"research-and-insight-type":[41],"theme":[46],"brand":[30],"service":[45],"industry":[53,133],"partners":[],"content-group":[],"class_list":["post-665896","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-customer-experience","research-and-insight-type-cri-report","theme-customer-first","brand-capgemini","service-customer-experience-customer-first","industry-distribution-logistiques","industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - 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