{"id":739441,"date":"2024-01-10T18:00:00","date_gmt":"2024-01-10T17:00:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=press-release&#038;p=739441"},"modified":"2025-03-04T08:47:08","modified_gmt":"2025-03-04T07:47:08","slug":"albertsons-media-collective-sassocie-a-capgemini-pour-optimiser-la-planification-et-les-operations-medias-grace-a-l-intelligence-artificielle","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/albertsons-media-collective-sassocie-a-capgemini-pour-optimiser-la-planification-et-les-operations-medias-grace-a-l-intelligence-artificielle\/","title":{"rendered":"Albertsons Media Collective s\u2019associe \u00e0 Capgemini pour optimiser la planification et les op\u00e9rations m\u00e9dias gr\u00e2ce \u00e0 l\u2019intelligence artificielle"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tAlbertsons Media Collective s\u2019associe \u00e0 Capgemini pour optimiser la planification et les op\u00e9rations m\u00e9dias gr\u00e2ce \u00e0 l\u2019intelligence artificielle\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>L&#8217;expertise de Capgemini en automatisation intelligente et IA g\u00e9n\u00e9rative optimisera les workflows et am\u00e9liorera les performances des campagnes pour Albertsons Media Collective.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>janv. 10, 2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/01_10_Albertsons-Media-Collective_Capgemini-Partnership-Release-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">214 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><a href=\"https:\/\/www.albertsonscompanies.com\/amc\/\">Albertsons Media Collective<\/a>, la branche m\u00e9dia du groupe Albertsons, a choisi <a href=\"https:\/\/www.capgemini.com\/fr-fr\/\">Capgemini <\/a>comme partenaire mondial pour la planification des m\u00e9dias, les op\u00e9rations m\u00e9dias et la cr\u00e9ation de contenu. Gr\u00e2ce \u00e0 l&#8217;expertise de Capgemini en automatisation des processus intelligents et en intelligence artificielle g\u00e9n\u00e9rative (IA), Albertsons Media Collective b\u00e9n\u00e9ficiera de technologies avanc\u00e9es comme l&#8217;automatisation par robots (RPA) pour optimiser la planification m\u00e9dia et les op\u00e9rations cr\u00e9atives en temps r\u00e9el.<\/p>\n\n\n\n<p>L&#8217;objectif de ce partenariat est d&#8217;automatiser et d&#8217;am\u00e9liorer les workflows de planification et d&#8217;activation des campagnes, tout en permettant des ajustements en direct pour de meilleures performances. Cette collaboration vise \u00e0 acc\u00e9l\u00e9rer le temps de mise sur le march\u00e9 de 20 % pour Albertsons Media Collective et \u00e0 offrir \u00e0 ses clients plus de flexibilit\u00e9, d&#8217;efficacit\u00e9 et des r\u00e9sultats optimis\u00e9s.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Autres publications<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini accompagne Bentley Motors dans l\u2019acc\u00e9l\u00e9ration de sa future strat\u00e9gie digitale\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/bentley-motors-acceleration-de-sa-strategie-digitale\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Actualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini accompagne Bentley Motors dans l\u2019acc\u00e9l\u00e9ration de sa future strat\u00e9gie digitale<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jun 29, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/06_26_Capgemini-press-release_Bentley-client-win.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;130 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini accompagne Bentley Motors dans l\u2019acc\u00e9l\u00e9ration de sa future strat\u00e9gie digitale\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/bentley-motors-acceleration-de-sa-strategie-digitale\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Syensqo choisit Syniti, entit\u00e9 du groupe Capgemini, pour une transformation des donn\u00e9es pluriannuelle visant \u00e0 unifier ses op\u00e9rations \u00e0 l\u2019\u00e9chelle mondiale\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/syensqo-choisit-syniti-entite-du-groupe-capgemini-pour-une-transformation-des-donnees-pluriannuelle-visant-a-unifier-ses-operations-a-echelle-mondiale\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Actualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Syensqo choisit Syniti, entit\u00e9 du groupe Capgemini, pour une transformation des donn\u00e9es pluriannuelle visant \u00e0 unifier ses op\u00e9rations \u00e0 l\u2019\u00e9chelle mondiale<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jun 3, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/06_03_Capgemini-news-alert_Syniti-and-Syensqo-client-win.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;115 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Syensqo choisit Syniti, entit\u00e9 du groupe Capgemini, pour une transformation des donn\u00e9es pluriannuelle visant \u00e0 unifier ses op\u00e9rations \u00e0 l\u2019\u00e9chelle mondiale\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/syensqo-choisit-syniti-entite-du-groupe-capgemini-pour-une-transformation-des-donnees-pluriannuelle-visant-a-unifier-ses-operations-a-echelle-mondiale\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini, NiCE et Route 101 au service de l\u2019\u00e9volution des besoins des citoyens britanniques\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-nice-et-route-101-au-service-de-levolution-des-besoins-des-citoyens-britanniques\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Actualit\u00e9s client<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini, NiCE et Route 101 au service de l\u2019\u00e9volution des besoins des citoyens britanniques<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jun 3, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/06\/03_06_Capgemini-Joint-press-release_HMRC.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;203 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini, NiCE et Route 101 au service de l\u2019\u00e9volution des besoins des citoyens britanniques\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-nice-et-route-101-au-service-de-levolution-des-besoins-des-citoyens-britanniques\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Albertsons Media Collective, la branche m\u00e9dias de d\u00e9tail d&#8217;Albertsons Companies, Inc. (NYSE:ACI), et Capgemini, soci\u00e9t\u00e9 leader dans la transformation des entreprises et des technologies, ont annonc\u00e9 aujourd&#8217;hui un nouvel accord portant sur la planification et les op\u00e9rations m\u00e9dias, ainsi que sur la cr\u00e9ation de contenu.<\/p>\n","protected":false},"author":710,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"ea5fa908-65a9-4af6-bdb2-d8c217d72736\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"63866594-afed-4cf6-846f-52f4eed962c1\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/01_10_Albertsons-Media-Collective_Capgemini-Partnership-Release-1.pdf","related_resource_id":983849,"related_resource_size":"214 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[174,13],"press-release-type":[33],"brand":[],"class_list":["post-739441","press-release","type-press-release","status-publish","hentry","tag-ia-et-data","tag-digital-transformation","press-release-type-actualites-client"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Albertsons Media Collective s\u2019associe \u00e0 Capgemini pour optimiser la planification et les op\u00e9rations m\u00e9dias gr\u00e2ce \u00e0 l\u2019intelligence artificielle - Capgemini France<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/albertsons-media-collective-sassocie-a-capgemini-pour-optimiser-la-planification-et-les-operations-medias-grace-a-l-intelligence-artificielle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Albertsons Media Collective s\u2019associe \u00e0 Capgemini pour optimiser la planification et les op\u00e9rations m\u00e9dias gr\u00e2ce \u00e0 l\u2019intelligence artificielle\" \/>\n<meta property=\"og:description\" content=\"Albertsons Media Collective, la branche m\u00e9dias de d\u00e9tail d&#039;Albertsons Companies, Inc. 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