{"id":700753,"date":"2022-10-20T17:40:00","date_gmt":"2022-10-20T15:40:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=press-release&#038;p=700753"},"modified":"2025-03-04T09:18:57","modified_gmt":"2025-03-04T08:18:57","slug":"plateformes-b2b-peinent-a-imiter-le-succes-des-b2c","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/","title":{"rendered":"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tPourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>Les premiers r\u00e9sultats de la nouvelle recherche de Capgemini Invent et de l&#8217;Initiative du MIT sur l&#8217;\u00e9conomie num\u00e9rique (IDE)<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>oct. 20, 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022_10_20_MIT-B2B-Platforms_News-Alert.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">133 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Paris, le 20 octobre 2022 &#8211; <a href=\"https:\/\/www.capgemini.com\/about-us\/who-we-are\/our-brands\/capgemini-invent\/\">Capgemini Invent<\/a> et <a href=\"https:\/\/www.mit.edu\/\">l&#8217;Initiative du MIT sur l&#8217;\u00e9conomie num\u00e9rique<\/a> ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier visant \u00e0 mieux comprendre les complexit\u00e9s des plateformes et \u00e9cosyst\u00e8mes interentreprises (B2B).<\/h2><p class=\"intro-para-content\"><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/b2b-platforms-paving-the-way-to-success\/\">B2B Platforms &#8211; paving the way to success<\/a> vise \u00e0 r\u00e9pondre \u00e0 la question de savoir pourquoi les plateformes B2B n&#8217;ont pas encore atteint le m\u00eame impact que les plateformes business-to-consumer (B2C) telles que Airbnb pour l&#8217;h\u00e9bergement de voyage, ou Etsy pour les petits d\u00e9taillants.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Autres publications<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini et le Tour de France lancent \u00ab Dans Ma Course \u00bb, une exp\u00e9rience digitale personnalis\u00e9e pour chaque fan et aliment\u00e9e par l\u2019IA\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-et-le-tour-de-france-lancent-dans-ma-course-une-experience-digitale-personnalisee-pour-chaque-fan-et-alimentee-par-lia\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Partenariats<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini et le Tour de France lancent \u00ab Dans Ma Course \u00bb, une exp\u00e9rience digitale personnalis\u00e9e pour chaque fan et aliment\u00e9e par l\u2019IA<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>juil. 2, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t<a class=\"link-download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/07\/FR_07_02_Joint-Press-Release_Capgemini_TdF_Inside-My-Race_.pdf\" aria-label=\"T\u00e9l\u00e9charger le communiqu\u00e9 de presse\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>149 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini et le Tour de France lancent \u00ab Dans Ma Course \u00bb, une exp\u00e9rience digitale personnalis\u00e9e pour chaque fan et aliment\u00e9e par l\u2019IA\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-et-le-tour-de-france-lancent-dans-ma-course-une-experience-digitale-personnalisee-pour-chaque-fan-et-alimentee-par-lia\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini devient le premier partenaire de SAP \u00e0 obtenir la distinction SAP Sovereign Cloud Partner\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/premier-partenaire-sap-sovereign-cloud-partner\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Partenariats<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini devient le premier partenaire de SAP \u00e0 obtenir la distinction SAP Sovereign Cloud Partner<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>juin 11, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t<a class=\"link-download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/06_11_Capgemini-News-Alert_SAP-Sovereign-Cloud-Partner.pdf\" aria-label=\"T\u00e9l\u00e9charger le communiqu\u00e9 de presse\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>125 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini devient le premier partenaire de SAP \u00e0 obtenir la distinction SAP Sovereign Cloud Partner\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/premier-partenaire-sap-sovereign-cloud-partner\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Ardian, Artefact, Bull, Capgemini, EDF, le Groupe iliad, Orange et Scaleway unissent leurs expertises pour porter la candidature d\u2019une AI Gigafactory europ\u00e9enne en France\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/ardian-artefact-bull-capgemini-edf-le-groupe-iliad-orange-et-scaleway-unissent-leurs-expertises-pour-porter-la-candidature-dune-ai-gigafactory-europeenne-en-france\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Partenariats<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Ardian, Artefact, Bull, Capgemini, EDF, le Groupe iliad, Orange et Scaleway unissent leurs expertises pour porter la candidature d\u2019une AI Gigafactory europ\u00e9enne en France<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>mai 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t<a class=\"link-download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/05\/20-05-2026_CP-AION.pdf\" aria-label=\"T\u00e9l\u00e9charger le communiqu\u00e9 de presse\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t<span>T\u00e9l\u00e9charger le communiqu\u00e9 de presse<\/span>\n\t\t\t\t\t\t\t<span>833 KB PDF<\/span>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Ardian, Artefact, Bull, Capgemini, EDF, le Groupe iliad, Orange et Scaleway unissent leurs expertises pour porter la candidature d\u2019une AI Gigafactory europ\u00e9enne en France\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/ardian-artefact-bull-capgemini-edf-le-groupe-iliad-orange-et-scaleway-unissent-leurs-expertises-pour-porter-la-candidature-dune-ai-gigafactory-europeenne-en-france\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Capgemini Invent et l&#8217;Initiative du MIT sur l&#8217;\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier visant \u00e0 mieux comprendre les complexit\u00e9s des plateformes et \u00e9cosyst\u00e8mes interentreprises (B2B).<\/p>\n","protected":false},"author":166,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[21],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"44b773c0-556c-4cb1-87f0-285ce207be93\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d985e276-3249-4e9e-9dac-a05753554836\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"Capgemini Invent et l'Initiative du MIT sur l'\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier visant \u00e0 mieux comprendre les complexit\u00e9s des plateformes et \u00e9cosyst\u00e8mes interentreprises (B2B).","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022_10_20_MIT-B2B-Platforms_News-Alert.pdf","related_resource_id":700756,"related_resource_size":"133 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[84],"brand":[],"class_list":["post-700753","press-release","type-press-release","status-publish","hentry","press-release-type-partenariats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C - Capgemini France<\/title>\n<meta name=\"description\" content=\"Capgemini Invent et l&#039;Initiative du MIT sur l&#039;\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur 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