{"id":700753,"date":"2022-10-20T17:40:00","date_gmt":"2022-10-20T15:40:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=press-release&#038;p=700753"},"modified":"2025-03-04T09:18:57","modified_gmt":"2025-03-04T08:18:57","slug":"plateformes-b2b-peinent-a-imiter-le-succes-des-b2c","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/","title":{"rendered":"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tPourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>Les premiers r\u00e9sultats de la nouvelle recherche de Capgemini Invent et de l&#8217;Initiative du MIT sur l&#8217;\u00e9conomie num\u00e9rique (IDE)<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>oct. 20, 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022_10_20_MIT-B2B-Platforms_News-Alert.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">133 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Paris, le 20 octobre 2022 &#8211; <a href=\"https:\/\/www.capgemini.com\/about-us\/who-we-are\/our-brands\/capgemini-invent\/\">Capgemini Invent<\/a> et <a href=\"https:\/\/www.mit.edu\/\">l&#8217;Initiative du MIT sur l&#8217;\u00e9conomie num\u00e9rique<\/a> ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier visant \u00e0 mieux comprendre les complexit\u00e9s des plateformes et \u00e9cosyst\u00e8mes interentreprises (B2B).<\/h2><p class=\"intro-para-content\"><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/b2b-platforms-paving-the-way-to-success\/\">B2B Platforms &#8211; paving the way to success<\/a> vise \u00e0 r\u00e9pondre \u00e0 la question de savoir pourquoi les plateformes B2B n&#8217;ont pas encore atteint le m\u00eame impact que les plateformes business-to-consumer (B2C) telles que Airbnb pour l&#8217;h\u00e9bergement de voyage, ou Etsy pour les petits d\u00e9taillants.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Autres publications<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini et OpenAI unissent leurs forces pour acc\u00e9l\u00e9rer la nouvelle \u00e8re de transformation des entreprises par l\u2019IA avec la Frontier Alliance\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/partenariat-avec-openai\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Partenariats<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini et OpenAI unissent leurs forces pour acc\u00e9l\u00e9rer la nouvelle \u00e8re de transformation des entreprises par l\u2019IA avec la Frontier Alliance<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Feb 23, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/02_23_Capgemini-News-Alert_OpenAI-Frontier-Alliance.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;132 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini et OpenAI unissent leurs forces pour acc\u00e9l\u00e9rer la nouvelle \u00e8re de transformation des entreprises par l\u2019IA avec la Frontier Alliance\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/partenariat-avec-openai\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini s\u2019associe \u00e0 Microsoft pour permettre aux clients de mener une transformation num\u00e9rique r\u00e9siliente et de confiance gr\u00e2ce \u00e0 des solutions int\u00e9gr\u00e9es de souverainet\u00e9\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-s-associe-a-microsoft-pour-permettre-aux-clients-de-mener-une-transformation-numerique-resiliente-et-de-confiance-grace-a-des-solutions-integrees-de-souverainete\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Partenariats<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini s\u2019associe \u00e0 Microsoft pour permettre aux clients de mener une transformation num\u00e9rique r\u00e9siliente et de confiance gr\u00e2ce \u00e0 des solutions int\u00e9gr\u00e9es de souverainet\u00e9<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Feb 11, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/02_11_Capgemini-News-Alert_Microsoft-Sovereign-Cloud.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;142 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini s\u2019associe \u00e0 Microsoft pour permettre aux clients de mener une transformation num\u00e9rique r\u00e9siliente et de confiance gr\u00e2ce \u00e0 des solutions int\u00e9gr\u00e9es de souverainet\u00e9\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-s-associe-a-microsoft-pour-permettre-aux-clients-de-mener-une-transformation-numerique-resiliente-et-de-confiance-grace-a-des-solutions-integrees-de-souverainete\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite L\u2019innovation cloud et IA \u00ab\u00a0sovereign-ready\u00a0\u00bb pr\u00eate \u00e0 se d\u00e9ployer \u00e0 grande \u00e9chelle pour les entreprises europ\u00e9ennes gr\u00e2ce aux solutions Capgemini sur l\u2019AWS Sovereign Cloud\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/innovation-cloud-et-ia-sovereign-ready-prete-a-se-deployer-a-grande-echelle-pour-les-entreprises-europeennes-grace-aux-solutions-capgemini-sur-aws-sovereign-cloud\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Partenariats<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">L\u2019innovation cloud et IA \u00ab\u00a0sovereign-ready\u00a0\u00bb pr\u00eate \u00e0 se d\u00e9ployer \u00e0 grande \u00e9chelle pour les entreprises europ\u00e9ennes gr\u00e2ce aux solutions Capgemini sur l\u2019AWS Sovereign Cloud<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Feb 9, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/02_09_Capgemini-News-Alert_AWS-Sovereign-Cloud.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;164 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite L\u2019innovation cloud et IA \u00ab\u00a0sovereign-ready\u00a0\u00bb pr\u00eate \u00e0 se d\u00e9ployer \u00e0 grande \u00e9chelle pour les entreprises europ\u00e9ennes gr\u00e2ce aux solutions Capgemini sur l\u2019AWS Sovereign Cloud\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/innovation-cloud-et-ia-sovereign-ready-prete-a-se-deployer-a-grande-echelle-pour-les-entreprises-europeennes-grace-aux-solutions-capgemini-sur-aws-sovereign-cloud\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>Capgemini Invent et l&#8217;Initiative du MIT sur l&#8217;\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier visant \u00e0 mieux comprendre les complexit\u00e9s des plateformes et \u00e9cosyst\u00e8mes interentreprises (B2B).<\/p>\n","protected":false},"author":166,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[21],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"44b773c0-556c-4cb1-87f0-285ce207be93\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d985e276-3249-4e9e-9dac-a05753554836\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"Capgemini Invent et l'Initiative du MIT sur l'\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier visant \u00e0 mieux comprendre les complexit\u00e9s des plateformes et \u00e9cosyst\u00e8mes interentreprises (B2B).","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/2022_10_20_MIT-B2B-Platforms_News-Alert.pdf","related_resource_id":700756,"related_resource_size":"133 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[84],"brand":[],"class_list":["post-700753","press-release","type-press-release","status-publish","hentry","press-release-type-partenariats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C - Capgemini France<\/title>\n<meta name=\"description\" content=\"Capgemini Invent et l&#039;Initiative du MIT sur l&#039;\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C\" \/>\n<meta property=\"og:description\" content=\"Capgemini Invent et l&#039;Initiative du MIT sur l&#039;\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini France\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T08:18:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/Capgemini_web-preview-CP-generique.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"888\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/\",\"name\":\"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C - Capgemini France\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#website\"},\"datePublished\":\"2022-10-20T15:40:00+00:00\",\"dateModified\":\"2025-03-04T08:18:57+00:00\",\"description\":\"Capgemini Invent et l'Initiative du MIT sur l'\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Press Releases\",\"item\":\"https:\/\/www.capgemini.com\/fr-fr\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#website\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/\",\"name\":\"Capgemini France\",\"description\":\"Just another www.capgemini.com site\",\"publisher\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/fr-fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#organization\",\"name\":\"Capgemini France\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png\",\"contentUrl\":\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png\",\"width\":202,\"height\":60,\"caption\":\"Capgemini France\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C - Capgemini France","description":"Capgemini Invent et l'Initiative du MIT sur l'\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/","og_locale":"fr_FR","og_type":"article","og_title":"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C","og_description":"Capgemini Invent et l'Initiative du MIT sur l'\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier.","og_url":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/","og_site_name":"Capgemini France","article_modified_time":"2025-03-04T08:18:57+00:00","og_image":[{"width":1600,"height":888,"url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/Capgemini_web-preview-CP-generique.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/","url":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/","name":"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C - Capgemini France","isPartOf":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#website"},"datePublished":"2022-10-20T15:40:00+00:00","dateModified":"2025-03-04T08:18:57+00:00","description":"Capgemini Invent et l'Initiative du MIT sur l'\u00e9conomie num\u00e9rique ont publi\u00e9 les premiers r\u00e9sultats de leur projet de recherche pionnier.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Press Releases","item":"https:\/\/www.capgemini.com\/fr-fr\/news\/"},{"@type":"ListItem","position":2,"name":"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/fr-fr\/#website","url":"https:\/\/www.capgemini.com\/fr-fr\/","name":"Capgemini France","description":"Just another www.capgemini.com site","publisher":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/fr-fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.capgemini.com\/fr-fr\/#organization","name":"Capgemini France","url":"https:\/\/www.capgemini.com\/fr-fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png","contentUrl":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Logo-Capgemini.png","width":202,"height":60,"caption":"Capgemini France"},"image":{"@id":"https:\/\/www.capgemini.com\/fr-fr\/#\/schema\/logo\/image\/"}}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C","url":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini France","logo":""},"keywords":[],"dateCreated":"2022-10-20T15:40:00Z","datePublished":"2022-10-20T15:40:00Z","dateModified":"2025-03-04T08:18:57Z"},"rendered":"<meta name=\"parsely-title\" content=\"Pourquoi les plateformes B2B peinent \u00e0 imiter le succ\u00e8s de leurs homologues B2C\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/plateformes-b2b-peinent-a-imiter-le-succes-des-b2c\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-pub-date\" content=\"2022-10-20T15:40:00Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png","featured_image_alt":false,"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini France","distributor_original_site_url":"https:\/\/www.capgemini.com\/fr-fr","push-errors":false,"tag_names":[],"_links":{"self":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/press-release\/700753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/types\/press-release"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/users\/166"}],"version-history":[{"count":4,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/press-release\/700753\/revisions"}],"predecessor-version":[{"id":777379,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/press-release\/700753\/revisions\/777379"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/media?parent=700753"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/tags?post=700753"},{"taxonomy":"press-release-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/press-release-type?post=700753"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/fr-fr\/wp-json\/wp\/v2\/brand?post=700753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}