{"id":669349,"date":"2020-11-12T06:27:00","date_gmt":"2020-11-12T06:27:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=press-release&#038;p=669349"},"modified":"2025-03-04T11:17:57","modified_gmt":"2025-03-04T10:17:57","slug":"etude-annuelle-de-capgemini-sur-les-depenses-de-fin-dannee-se-preparant-a-une-hausse-des-depenses-les-commercants-en-ligne-renforcent-leur-offre-et-prevoient-doffrir-des-remises-plus-impo","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/etude-annuelle-de-capgemini-sur-les-depenses-de-fin-dannee-se-preparant-a-une-hausse-des-depenses-les-commercants-en-ligne-renforcent-leur-offre-et-prevoient-doffrir-des-remises-plus-impo\/","title":{"rendered":"Etude annuelle sur les d\u00e9penses de fin d\u2019ann\u00e9e"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tEtude annuelle sur les d\u00e9penses de fin d\u2019ann\u00e9e\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>nov. 12, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/2020_11_12_Capgemini_Holiday-Shopping-Trends-1-5.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">119 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/etude-annuelle-de-capgemini-sur-les-depenses-de-fin-dannee-se-preparant-a-une-hausse-des-depenses-les-commercants-en-ligne-renforcent-leur-offre-et-prevoient-doffrir-des-remises-plus-impo\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/etude-annuelle-de-capgemini-sur-les-depenses-de-fin-dannee-se-preparant-a-une-hausse-des-depenses-les-commercants-en-ligne-renforcent-leur-offre-et-prevoient-doffrir-des-remises-plus-impo\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Paris, le 12 novembre 2020 \u2013 <a href=\"https:\/\/www.capgemini.com\/fr-fr\/ressources\/etude-annuelle-sur-les-depenses-de-fin-dannee\/\">Selon une nouvelle \u00e9tude de Capgemini<\/a>, les d\u00e9taillants font preuve d\u2019un optimisme prudent pour la p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e, malgr\u00e9 l\u2019incertitude qui entoure les ouvertures physiques des magasins et les mod\u00e8les de vente des f\u00eates. Selon les r\u00e9sultats de l\u2019enqu\u00eate annuelle de Capgemini sur les vacances, pr\u00e8s de la moiti\u00e9 (46 %) des d\u00e9taillants s\u2019attendent \u00e0 une augmentation des ventes et la moiti\u00e9 des acheteurs (49 %) s\u2019attendent \u00e0 faire davantage d\u2019achats en ligne pendant les f\u00eates que les ann\u00e9es pr\u00e9c\u00e9dentes. En pr\u00e9vision de cela, 93 % des d\u00e9taillants ont pris des mesures d\u00e9lib\u00e9r\u00e9es pour renforcer leur offre en ligne, 50 % ont am\u00e9lior\u00e9 leur site web ou leur offre de commerce \u00e9lectronique, 34 % ont augment\u00e9 leur capacit\u00e9 de trafic sur le web et 21 % ont introduit de nouvelles exp\u00e9riences d\u2019achat virtuel.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related News<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini reconnu par Gartner comme \u00ab Market Shaper \u00bb dans son Gartner\u00ae Emerging Market Quadrant d\u00e9di\u00e9 aux \u00ab Services d&#8217;IA Physique \u2013 Fournisseurs \u00e9tablis \u00bb\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-reconnu-par-gartner-comme-market-shaper-dans-son-gartner-emerging-market-quadrant-dedie-aux-services-d-ia-physique-fournisseurs-etablis\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Prix et reconnaissance<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini reconnu par Gartner comme \u00ab Market Shaper \u00bb dans son Gartner\u00ae Emerging Market Quadrant d\u00e9di\u00e9 aux \u00ab Services d&#8217;IA Physique \u2013 Fournisseurs \u00e9tablis \u00bb<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jul 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/07\/260716_Physical-AI-Gartner-recognition-Capgemini.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;131 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini reconnu par Gartner comme \u00ab Market Shaper \u00bb dans son Gartner\u00ae Emerging Market Quadrant d\u00e9di\u00e9 aux \u00ab Services d&#8217;IA Physique \u2013 Fournisseurs \u00e9tablis \u00bb\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-reconnu-par-gartner-comme-market-shaper-dans-son-gartner-emerging-market-quadrant-dedie-aux-services-d-ia-physique-fournisseurs-etablis\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini et le Tour de France lancent \u00ab Dans Ma Course \u00bb, une exp\u00e9rience digitale personnalis\u00e9e pour chaque fan et aliment\u00e9e par l\u2019IA\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-et-le-tour-de-france-lancent-dans-ma-course-une-experience-digitale-personnalisee-pour-chaque-fan-et-alimentee-par-lia\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Partenariats<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini et le Tour de France lancent \u00ab Dans Ma Course \u00bb, une exp\u00e9rience digitale personnalis\u00e9e pour chaque fan et aliment\u00e9e par l\u2019IA<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jul 2, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/07\/FR_07_02_Joint-Press-Release_Capgemini_TdF_Inside-My-Race_.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;149 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini et le Tour de France lancent \u00ab Dans Ma Course \u00bb, une exp\u00e9rience digitale personnalis\u00e9e pour chaque fan et aliment\u00e9e par l\u2019IA\" 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digitale<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jun 29, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/06_26_Capgemini-press-release_Bentley-client-win.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;130 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini accompagne Bentley Motors dans l\u2019acc\u00e9l\u00e9ration de sa future strat\u00e9gie digitale\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/bentley-motors-acceleration-de-sa-strategie-digitale\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"e39d91a2-e23b-4156-8f18-961b20a8d376\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"2d8e7023-273b-4100-9d37-2a6796a43a99\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/2020_11_12_Capgemini_Holiday-Shopping-Trends-1-5.pdf","related_resource_id":669350,"related_resource_size":"119 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