{"id":667175,"date":"2021-06-02T14:07:00","date_gmt":"2021-06-02T14:07:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=press-release&#038;p=667175"},"modified":"2025-03-04T10:32:55","modified_gmt":"2025-03-04T09:32:55","slug":"entreprises-consommation-commerce-accelerer-maturite-donnees-devenir-plus-resilientes","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/entreprises-consommation-commerce-accelerer-maturite-donnees-devenir-plus-resilientes\/","title":{"rendered":"Les entreprises du secteur des biens de consommation et du commerce doivent acc\u00e9l\u00e9rer la maturit\u00e9 de leurs donn\u00e9es pour devenir plus r\u00e9silientes apr\u00e8s la crise"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tLes entreprises du secteur des biens de consommation et du commerce doivent acc\u00e9l\u00e9rer la maturit\u00e9 de leurs donn\u00e9es pour devenir plus r\u00e9silientes apr\u00e8s la crise\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>juin 2, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/2021_06_01_Capgemini_Data-maturity-of-CPR-organizations_report-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">288 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/Infographie-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">1 MB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/entreprises-consommation-commerce-accelerer-maturite-donnees-devenir-plus-resilientes\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/entreprises-consommation-commerce-accelerer-maturite-donnees-devenir-plus-resilientes\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Capgemini constate que les principales organisations du secteur des biens de consommation et du commerce utilisent les donn\u00e9es pour obtenir un avantage concurrentiel et atteindre leurs objectifs de durabilit\u00e9, toutefois elles font toujours face \u00e0 manque de comp\u00e9tences et \u00e0 certains silos de donn\u00e9es.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<pre class=\"wp-block-code\"><code>                &lt;p&gt;Paris, le 1er juin 2021 \u2013 Une forte maturit\u00e9 des donn\u00e9es aide 62 % des data masters du secteur de la distribution \u00e0 atteindre l\u2019\u00e9chelle avec leurs preuves de concept en mati\u00e8re d\u2019IA et d\u2019analytique, et 73 % \u00e0 tirer une valeur commerciale quantifiable de leurs donn\u00e9es. C\u2019est ce que r\u00e9v\u00e8le le dernier rapport de l\u2019institut de recherche Capgemini, &lt;a href=\"https:\/\/www.capgemini.com\/fr-fr\/etudes\/the-age-of-insight-data-in-cpr\/\"&gt;\u00ab&amp;nbsp;The age of insight : How consumer product and retail organizations can accelerate value capture from data&amp;nbsp;\u00bb&lt;\/a&gt;, qui signale que les data masters du secteur \u2013 les organisations capables de cr\u00e9er, traiter et exploiter les donn\u00e9es de mani\u00e8re proactive pour remplir leur objet social, atteindre leurs objectifs commerciaux et stimuler l\u2019innovation \u2013 b\u00e9n\u00e9ficient de marges b\u00e9n\u00e9ficiaires op\u00e9rationnelles sup\u00e9rieures de 30 % \u00e0 la moyenne du secteur.&lt;\/p&gt;<\/code><\/pre>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related News<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capital Markets Day 2026\u00a0: Capgemini id\u00e9alement positionn\u00e9 pour capter la pleine valeur de la r\u00e9volution de l\u2019IA agentique\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capital-markets-day-2026-capgemini-idealement-positionne-pour-capter-la-pleine-valeur-de-la-revolution-de-lia-agentique\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Actualit\u00e9s financi\u00e8res<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capital Markets Day 2026\u00a0: Capgemini id\u00e9alement positionn\u00e9 pour capter la pleine valeur de la r\u00e9volution de l\u2019IA agentique<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div 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Artefact, Bull, Capgemini, EDF, le Groupe iliad, Orange et Scaleway unissent leurs expertises pour porter la candidature d\u2019une AI Gigafactory europ\u00e9enne en France\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/ardian-artefact-bull-capgemini-edf-le-groupe-iliad-orange-et-scaleway-unissent-leurs-expertises-pour-porter-la-candidature-dune-ai-gigafactory-europeenne-en-france\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Assembl\u00e9e G\u00e9n\u00e9rale du 20 mai 2026\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/assemblee-generale-du-20-mai-2026\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Actualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 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href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/assemblee-generale-du-20-mai-2026\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":103,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"c293eff0-ce0a-4809-aa9e-9d11b4015fe2\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"288f0329-b7c6-488b-9434-5b5c241e90e7\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/2021_06_01_Capgemini_Data-maturity-of-CPR-organizations_report-1.pdf","related_resource_id":667177,"related_resource_size":"288 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