{"id":664398,"date":"2022-03-24T06:39:00","date_gmt":"2022-03-24T06:39:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=press-release&#038;p=664398"},"modified":"2025-03-04T09:45:21","modified_gmt":"2025-03-04T08:45:21","slug":"news-loffre-connected-marketing-donnees-en-temps-reel","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/loffre-connected-marketing-donnees-en-temps-reel\/","title":{"rendered":"L\u2019offre Connected Marketing de Capgemini aide les marques \u00e0 am\u00e9liorer leur exp\u00e9rience clients en g\u00e9rant leurs donn\u00e9es en temps r\u00e9el"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tL\u2019offre Connected Marketing de Capgemini aide les marques \u00e0 am\u00e9liorer leur exp\u00e9rience clients en g\u00e9rant leurs donn\u00e9es en temps r\u00e9el\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>mars 24, 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/2022_03_24_Capgemini-News-Alert_Connected-Marketing-Offers-3.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Communiqu\u00e9 de presse<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">136 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/loffre-connected-marketing-donnees-en-temps-reel\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/loffre-connected-marketing-donnees-en-temps-reel\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Paris, le 24 mars 2022 \u2013 <a href=\"https:\/\/www.capgemini.com\/\">Capgemini <\/a>annonce aujourd\u2019hui le renforcement de son offre <a href=\"https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/connected-marketing\/\">Connected Marketing<\/a> par l\u2019ajout de Connected Marketing Engine \u2013 un framework et une solution qui utilise les donn\u00e9es clients en temps r\u00e9el pour g\u00e9n\u00e9rer une plus grande valeur commerciale et offrir des connexions \u00e9motionnelles plus impactantes.<\/h2><p class=\"intro-para-content\">L\u2019offre Connected Marketing de Capgemini est un portefeuille de prestations et de services de bout en bout qui aide les entreprises \u00e0 d\u00e9m\u00ealer les complexit\u00e9s du marketing dans le paysage num\u00e9rique. Gr\u00e2ce \u00e0 cet ensemble de services enrichis, Capgemini vise \u00e0 donner aux \u00e9quipes marketing les moyens de r\u00e9duire la complexit\u00e9 et d\u2019augmenter l\u2019impact commercial.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p><strong>\u00c0 propos de Capgemini<\/strong><\/p>\n\n\n\n<p>Capgemini est un leader mondial, responsable et multiculturel, regroupant 325 000 personnes dans plus de 50 pays. Partenaire strat\u00e9gique des entreprises pour la transformation de leurs activit\u00e9s en tirant profit de toute la puissance de la technologie, le Groupe est guid\u00e9 au quotidien par sa raison d\u2019\u00eatre : lib\u00e9rer les \u00e9nergies humaines par la technologie pour un avenir inclusif et durable. Fort de 55 ans d\u2019exp\u00e9rience et d\u2019une grande expertise des diff\u00e9rents secteurs d\u2019activit\u00e9, Capgemini est reconnu par ses clients pour r\u00e9pondre \u00e0 l\u2019ensemble de leurs besoins, de la strat\u00e9gie et du design jusqu\u2019au management des op\u00e9rations, en tirant parti des innovations dans les domaines en perp\u00e9tuelle \u00e9volution du cloud, de la data, de l\u2019Intelligence Artificielle, de la connectivit\u00e9, des logiciels, de l\u2019ing\u00e9nierie digitale et des plateformes. Le Groupe a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 18 milliards d\u2019euros en 2021.<\/p>\n\n\n\n<p>Get the Future You Want* |&nbsp; <a href=\"https:\/\/www.capgemini.com\/\">www.capgemini.com<\/a><\/p>\n\n\n\n<p>*Capgemini, le futur que vous voulez<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Autres Actualit\u00e9s du Groupe<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite \u00c9volution de la composition du Conseil d\u2019Administration de Capgemini propos\u00e9e \u00e0 l\u2019Assembl\u00e9e G\u00e9n\u00e9rale 2026\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/evolution-de-la-composition-du-conseil-dadministration-de-capgemini-proposee-a-lassemblee-generale-2026\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Actualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">\u00c9volution de la composition du Conseil d\u2019Administration de Capgemini propos\u00e9e \u00e0 l\u2019Assembl\u00e9e G\u00e9n\u00e9rale 2026<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Mar 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/03_16_26-Composition-du-Conseil-dadministration-vfinale-post-CA-clean.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;171 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite \u00c9volution de la composition du Conseil d\u2019Administration de Capgemini propos\u00e9e \u00e0 l\u2019Assembl\u00e9e G\u00e9n\u00e9rale 2026\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/evolution-de-la-composition-du-conseil-dadministration-de-capgemini-proposee-a-lassemblee-generale-2026\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini va acqu\u00e9rir Piterion, leader ind\u00e9pendant en PLM et en digitalisation des op\u00e9rations industrielles\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-va-acquerir-piterion-leader-independant-en-plm-et-en-digitalisation-des-operations-industrielles\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Actualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini va acqu\u00e9rir Piterion, leader ind\u00e9pendant en PLM et en digitalisation des op\u00e9rations industrielles<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Mar 9, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/03\/03_09_Capgemini_Piterion_FR.pdf&quot; aria-label=&quot;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;T\u00e9l\u00e9charger le communiqu\u00e9 de presse&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;147 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini va acqu\u00e9rir Piterion, leader ind\u00e9pendant en PLM et en digitalisation des op\u00e9rations industrielles\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-va-acquerir-piterion-leader-independant-en-plm-et-en-digitalisation-des-operations-industrielles\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Lire la suite Capgemini va mettre en vente sa filiale Capgemini Government Solutions\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-va-mettre-en-vente-sa-filiale-capgemini-government-solutions\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Actualit\u00e9s du Groupe<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Capgemini va mettre en vente sa filiale Capgemini Government Solutions<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Feb 1, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Lire la suite Capgemini va mettre en vente sa filiale Capgemini Government Solutions\" href=\"https:\/\/www.capgemini.com\/fr-fr\/actualites\/communiques-de-presse\/capgemini-va-mettre-en-vente-sa-filiale-capgemini-government-solutions\/\">Lire la suite<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019offre Connected Marketing de Capgemini aide les marques \u00e0 am\u00e9liorer leur exp\u00e9rience clients en g\u00e9rant leurs donn\u00e9es en temps r\u00e9el<\/p>\n","protected":false},"author":103,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"e2867be7-8942-4eb9-bceb-fa558ab22997\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"5e3306d6-4c64-4c8f-a89e-23a879a0d040\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/2022_03_24_Capgemini-News-Alert_Connected-Marketing-Offers-3.pdf","related_resource_id":664400,"related_resource_size":"136 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[39],"brand":[],"class_list":["post-664398","press-release","type-press-release","status-publish","hentry","press-release-type-actualites-groupe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019offre Connected Marketing de Capgemini aide les marques \u00e0 am\u00e9liorer leur exp\u00e9rience clients en g\u00e9rant leurs donn\u00e9es en temps r\u00e9el - Capgemini France<\/title>\n<meta name=\"description\" content=\"Capgemini annonce aujourd\u2019hui le renforcement de son offre Connected Marketing par l\u2019ajout de Connected Marketing Engine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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