{"id":803452,"date":"2026-02-20T09:51:12","date_gmt":"2026-02-20T08:51:12","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?p=803452"},"modified":"2026-02-20T09:51:15","modified_gmt":"2026-02-20T08:51:15","slug":"dans-un-monde-digital-sature-ce-nest-plus-le-produit-qui-compte-mais-limpact-quil-genere","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/blog\/impact-produit-monde-digital-sature\/","title":{"rendered":"Dans un monde digital satur\u00e9, ce n\u2019est plus le produit qui compte\u2026 mais l\u2019impact qu\u2019il g\u00e9n\u00e8re"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Dans un monde digital satur\u00e9, ce n\u2019est plus le produit qui compte\u2026 mais l\u2019impact qu\u2019il g\u00e9n\u00e8re<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Vanessa Ouaknin, Thomas Salhi, Adrien Hijazi<\/h5><h5 class=\"blog-date\">17 f\u00e9vrier 2026<\/h5><\/div><\/div><div class=\"brand-image\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\"\/><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/?p=803452\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/?p=803452\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-tout-commence-par-un-paradoxe\">Tout commence par un paradoxe<\/h3>\n\n\n\n<p>Jamais les entreprises n\u2019ont autant investi dans le digital. Le march\u00e9 des services applicatifs atteindra 720 milliards de dollars d\u2019ici 2029<a id=\"_ftnref1\" href=\"#_ftn1\">[1]<\/a>. Pourtant, pr\u00e8s de <strong>la moiti\u00e9 des fonctionnalit\u00e9s livr\u00e9es ne sont jamais utilis\u00e9es<\/strong>. Ce chiffre, \u00e0 lui seul, interroge : comment expliquer un tel d\u00e9calage entre l\u2019intention et l\u2019usage ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-reponse-tient-en-un-mot-le-produit\">La r\u00e9ponse tient en un mot : le produit<\/h3>\n\n\n\n<p>Pas le produit comme livrable technique, mais comme <strong>levier strat\u00e9gique<\/strong>, capable de reconnecter les ambitions business aux usages r\u00e9els. Dans un environnement o\u00f9 l\u2019attention est rare, o\u00f9 les cycles de d\u00e9cision s\u2019acc\u00e9l\u00e8rent, et o\u00f9 les technologies \u00e9voluent \u00e0 grande vitesse, l\u2019approche produit devient une boussole. Elle permet de concevoir des solutions utiles, adopt\u00e9es, \u00e9volutives \u2014 et surtout, \u00e0 fort impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quatre-piliers-pour-maximiser-l-impact-produit\"><strong>Quatre piliers pour maximiser l\u2019impact produit<\/strong><\/h3>\n\n\n\n<p>L\u2019approche produit ne se r\u00e9sume pas \u00e0 une m\u00e9thode. C\u2019est une transformation culturelle, organisationnelle et technologique. Capgemini Invent s\u2019appuie sur son expertise pour construire le mod\u00e8le 4U qui va au-del\u00e0 d\u2019un produit utilisable et utilis\u00e9 mais qui s\u00e9curise un impact p\u00e9renne :<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-useful-le-produit-commence-par-une-verite-terrain\"><strong>1. Useful \u2013 Le produit commence par une v\u00e9rit\u00e9 terrain<\/strong><\/h4>\n\n\n\n<p>Un produit utile ne na\u00eet pas d\u2019une intuition, mais d\u2019une \u00e9coute active. Il s\u2019appuie sur la <strong>voix du client<\/strong>, les donn\u00e9es d\u2019usage, les signaux faibles du march\u00e9. Cela suppose de sortir du cadre projet pour adopter une logique de <strong>co-construction<\/strong> : comprendre les irritants, les attentes, les comportements.<\/p>\n\n\n\n<p>Les \u00e9tudes ethnographiques, les analyses IA des tendances, les retours utilisateurs en continu deviennent des outils majeurs pour d\u00e9finir une <strong>vision produit claire<\/strong>, align\u00e9e sur la valeur.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-usable-l-experience-utilisateur-comme-catalyseur-de-valeur\"><strong>2. Usable \u2013 L\u2019exp\u00e9rience utilisateur comme catalyseur de valeur<\/strong><\/h4>\n\n\n\n<p>Un produit peut \u00eatre utile\u2026 mais inutilisable. L\u2019exp\u00e9rience utilisateur est le premier vecteur d\u2019adoption. Cartographier les parcours, identifier les points de friction, tester les hypoth\u00e8ses via des AB tests, suivre les KPIs d\u2019usage : autant de pratiques qui permettent de <strong>r\u00e9concilier design et performance<\/strong>.<\/p>\n\n\n\n<p>L\u2019objectif : que chaque fonctionnalit\u00e9 d\u00e9ploy\u00e9e soit non seulement pertinente, mais <strong>intuitive et fluide<\/strong>, pour maximiser l\u2019engagement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-unveiled-l-adoption-ne-se-decrete-pas-elle-se-construit\"><strong>3. Unveiled \u2013 L\u2019adoption ne se d\u00e9cr\u00e8te pas, elle se construit<\/strong><\/h4>\n\n\n\n<p>Trop de produits \u00e9chouent faute d\u2019activation. La valeur ne suffit pas : encore faut-il qu\u2019elle soit visible, comprise, int\u00e9gr\u00e9e dans les usages.<\/p>\n\n\n\n<p>Cela implique une strat\u00e9gie d\u2019<strong>activation multicanale<\/strong>, un travail sur les bons canaux de distribution, une communication cibl\u00e9e, et des outils de mesure (SEO, social listening, MadTech\u2026). Un produit bien activ\u00e9, c\u2019est un produit qui <strong>d\u00e9montre sa valeur rapidement<\/strong>, qui engage, et qui convertit.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-up-scaled-l-organisation-comme-accelerateur-de-mise-sur-le-marche\"><strong>4. Up-scaled \u2013 L\u2019organisation comme acc\u00e9l\u00e9rateur de mise sur le march\u00e9<\/strong><\/h4>\n\n\n\n<p>L\u2019approche produit n\u00e9cessite une organisation adapt\u00e9e : gouvernance claire, r\u00f4les d\u00e9finis, agilit\u00e9 ma\u00eetris\u00e9e. Elle repose sur des \u00e9quipes autonomes, des expertises crois\u00e9es, et des outils modernes (IA g\u00e9n\u00e9rative, automatisation, documentation assist\u00e9e\u2026).<\/p>\n\n\n\n<p>C\u2019est aussi une question de <strong>scalabilit\u00e9<\/strong> : comment passer d\u2019un MVP \u00e0 un portefeuille produit coh\u00e9rent ? Comment industrialiser sans perdre en pertinence ?<\/p>\n\n\n\n<p>La r\u00e9ponse tient dans un mod\u00e8le op\u00e9rationnel robuste, capable de <strong>s\u2019adapter au rythme du march\u00e9<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-une-trajectoire-en-trois-temps-pour-transformer-durablement\"><strong>Une trajectoire en trois temps pour transformer durablement<\/strong><\/h3>\n\n\n\n<p>L\u2019approche produit ne s\u2019improvise pas. Elle se d\u00e9ploie progressivement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strat\u00e9gie<\/strong> : poser un diagnostic, d\u00e9finir la cible produit et organisationnelle<\/li>\n\n\n\n<li><strong>Proof of Value<\/strong> : tester \u00e0 petite \u00e9chelle, d\u00e9montrer la valeur<\/li>\n\n\n\n<li><strong>Scale<\/strong> : industrialiser, p\u00e9renniser l\u2019impact sur l\u2019ensemble du portefeuille<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-le-produit-comme-levier-de-transformation\"><strong>Le produit comme levier de transformation<\/strong><\/h3>\n\n\n\n<p>Dans un monde digital satur\u00e9, la diff\u00e9rence ne se fait plus sur la technologie, mais sur <strong>l\u2019impact g\u00e9n\u00e9r\u00e9 et l\u2019exp\u00e9rience<\/strong>. L\u2019approche produit reconnecte les intentions strat\u00e9giques aux usages r\u00e9els, en concevant des solutions <strong>pertinentes, durables et \u00e9volutives<\/strong>.<\/p>\n\n\n\n<p>La transformation produit ne concerne pas uniquement les \u00e9quipes informatiques ou design. Elle engage toute l\u2019organisation \u2014 des directions m\u00e9tiers aux fonctions support \u2014 pour <strong>maximiser son impact client<\/strong> dans une logique de <strong>cr\u00e9ation de valeur en continu<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> Forecast Analysis: Application Services, Worldwide<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Auteurs<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/10\/Design-sans-titre.png\" alt=\"Vanessa Ouaknin\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/fr.linkedin.com\/in\/vanessa-ouaknin-88b49223\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Vanessa Ouaknin<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Vice President frog, Head of Customer Experience\u202fTransformation France, frog part of Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/fr.linkedin.com\/in\/vanessa-ouaknin-88b49223\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Experte en transformation de l&#8217;exp\u00e9rience client, Vanessa accompagne depuis plus de 18 ans nos clients dans le d\u00e9veloppement de nouvelles offres de services et de parcours et plateformes digitales afin de les aider \u00e0 accro\u00eetre la satisfaction et la fid\u00e9lisation de leurs usagers ainsi que leurs revenus.\nVanessa pilote les \u00e9quipes sp\u00e9cialis\u00e9es sur la strat\u00e9gie et la performance des parcours clients.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/08\/Salhi-Thomas.jpg\" alt=\"Thomas Salhi\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/thomassalhi\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Thomas Salhi<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Vice President\u00a0Business Technology, Head of Product &amp; Software Transformation offering\u00a0France, Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/thomassalhi\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Fort de 11 ans d\u2019exp\u00e9rience en transformation IT Banque\/Assurance, Thomas pilote des projets de delivery et de transformation des DSI et Op\u00e9rations IT. Sp\u00e9cialiste des mod\u00e8les op\u00e9rationnels, il intervient de la strat\u00e9gie au delivery, incluant la transformation du SDLC \u00e0 l\u2019\u00e8re de l\u2019IA agentique. Il est \u00e9galement expert des organisations M\u00e9tier\/IT en Mode Produit.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Adrien-Hijazi-PC-2.jpg\" alt=\"Adrien Hijazi\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/adrien-hijazi\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Adrien Hijazi<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Director\u202fBusiness\u00a0Technology, Product &amp; Software Transformation\u00a0offering\u202fFrance, Capgemini\u00a0Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/adrien-hijazi\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Adrien a plus de 12 ans d\u2019exp\u00e9rience dans un r\u00f4le de conseil sur les transformations technologiques et organisationnelles en utilisant l\u2019agilit\u00e9 et l\u2019agilit\u00e9 \u00e0 l\u2019\u00e9chelle. Il accompagne des clients de plusieurs secteurs (Banques\/assurances, Luxe, Secteur publique, Entertainment) que ce soit sur des grands programmes d\u2019entreprise ou sur des programmes de Delivery. Adrien fait partie de l\u2019\u00e9quipe de Lead de Product &#038; Software Transformation. Product Organisation &#038; TOM \u2013 Gouvernance \u2013 Transformation Technologique \u2013 Agile &#038; Agile@Scale <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Marine-Garnier-PC-2.jpg\" alt=\"Marine Garnier\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/marine-garnier-nguyen-10a21861\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Marine Garnier<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Manager Business\u00a0Technology, Product &amp; Software Transformation\u00a0offering\u202fFrance, Capgemini\u00a0Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/marine-garnier-nguyen-10a21861\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Forte de 7 ans d\u2019exp\u00e9rience en transformation agile et gestion de produit, Marine accompagne les organisations dans la structuration de leur organisation produit, l\u2019adoption des pratiques agiles, la gestion des produits digitaux et l\u2019impact de l\u2019IA sur leur cycle de vie. Elle intervient sur des missions de cadrage strat\u00e9gique, de d\u00e9ploiement du mode produit \u00e0 l\u2019\u00e9chelle, de d\u00e9finition des OKR, de mesure de la valeur, ainsi que sur la strat\u00e9gie produit, la conception fonctionnelle et l\u2019animation de collectifs de Product Managers.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/02\/Colombe-Myon-PC.jpg\" alt=\"Colombe Myon\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/colombe-myon-0239109b\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Colombe Myon<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Manager, Customer\u00a0Experience\u00a0Transformation,\u00a0frog\u00a0part of Capgemini\u00a0Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/colombe-myon-0239109b\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Colombe accompagne depuis plus de sept ans des organisations dans la conception, le d\u00e9veloppement et le pilotage de produits \u00e0 forte valeur. Sp\u00e9cialis\u00e9e en Product Management, elle intervient sur tout le cycle de vie\u202f: cadrage strat\u00e9gique, besoins utilisateurs, parcours, priorisation et delivery. Engag\u00e9e dans la transformation, elle structure les trajectoires produit, am\u00e9liore les exp\u00e9riences et soutient le d\u00e9ploiement de projets complexes.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"heading col-12 col-md-8\">\n\t\t\t\t\t\t\t\t<h2>Pour aller plus loin<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 68075470-f981-4f04-aec7-b21cf0b701c3\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent \">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCentricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Avec des exigences croissantes, les clients influencent les tendances du march\u00e9.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAvec des exigences croissantes, les clients influencent les tendances du march\u00e9.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"24\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"En savoir plus A propos Centricit\u00e9 produit \u2013 G\u00e9n\u00e9rer de la valeur en continu \u00e0 vos clients\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Opens in new window\" tabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/centricite-produit-generer-de-la-valeur-en-continu-a-vos-clients\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/12\/2023-Invent-PoV-Agilite-CentriciteProduit-HeroBanner.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position: 52% 28%; object-fit: cover;\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans un monde digital satur\u00e9, les entreprises doivent d\u00e9passer la logique de fonctionnalit\u00e9s pour cr\u00e9er un impact r\u00e9el. L\u2019approche produit 4U \u2014 Useful, Usable, Unveiled, Up\u2011scaled \u2014 permet d\u2019ancrer la valeur dans l\u2019usage, l\u2019exp\u00e9rience et la scalabilit\u00e9 pour g\u00e9n\u00e9rer une transformation durable.<\/p>\n","protected":false},"author":157,"featured_media":803586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[21,46,41],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"31","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[138],"tags":[1035],"brand":[31],"service":[29],"industry":[],"partners":[],"blog-topic":[363],"content-group":[],"class_list":["post-803452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformation","tag-transformation","brand-capgemini-invent","service-business-innovation-transformation","blog-topic-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monde digital satur\u00e9 : l\u2019impact avant le produit<\/title>\n<meta name=\"description\" content=\"Dans un digital satur\u00e9, seules comptent l&#039;utilit\u00e9, l\u2019exp\u00e9rience et l\u2019impact produit. 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