{"id":775535,"date":"2025-03-06T09:00:00","date_gmt":"2025-03-06T08:00:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?p=775535"},"modified":"2025-10-30T16:41:48","modified_gmt":"2025-10-30T15:41:48","slug":"le-chariot-connecte-une-revolution-pour-lexperience-client","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/blog\/chariot-connecte\/","title":{"rendered":"Le chariot connect\u00e9 : une r\u00e9volution pour l&#8217;exp\u00e9rience client"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Le chariot connect\u00e9 : une r\u00e9volution pour l\u2019exp\u00e9rience client<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/01\/Capgemini-DCX-Headshots-0153.jpg?w=200&amp;quality=10\" alt=\"Zouhir\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Zouhir Oumedjkane<\/h5><h5 class=\"blog-date\">7 mars 2025<\/h5><\/div><\/div><div class=\"brand-image\"><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/perspectives\/blog\/chariot-connecte\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/perspectives\/blog\/chariot-connecte\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Destin\u00e9 \u00e0 am\u00e9liorer l\u2019exp\u00e9rience client en magasin, le chariot connect\u00e9 se situe \u00e0 la crois\u00e9e du num\u00e9rique et du physique. Capable de personnaliser les parcours d\u2019achat et d\u2019optimiser les performances des magasins, il pourrait bien s\u2019imposer dans les all\u00e9es des supermarch\u00e9s.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Alors que le retail s\u2019est impos\u00e9 au fil des ann\u00e9es comme un terrain de jeu particuli\u00e8rement propice \u00e0 l\u2019innovation, le chariot connect\u00e9 compte parmi les avanc\u00e9es les plus prometteuses. L\u2019id\u00e9e trotte dans la t\u00eate des acteurs du secteur depuis plusieurs ann\u00e9es et si les premi\u00e8res pistes imaginaient des tr\u00e9sors d\u2019ing\u00e9nierie et de technologie pos\u00e9s sur quatre roulettes, c\u2019est aujourd\u2019hui une approche plus simple, \u00e0 la mani\u00e8re d\u2019une solution <em>plug and<\/em> <em>play<\/em>, qui fait la course en t\u00eate. Pourquoi&nbsp;? Tout simplement parce qu\u2019elle permet aux acteurs du secteur de ne pas remplacer un parc de plusieurs millions de chariots en France et de ne pas laisser toute cette technologie dormir dehors, nuit apr\u00e8s nuit.<\/p>\n\n\n\n<p>La solution d\u00e9velopp\u00e9e par Shopic et Capgemini est compos\u00e9e d\u2019un \u00e9cran tactile, et de plusieurs cam\u00e9ras, et vient s\u2019embo\u00eeter au-dessus de la poign\u00e9e du chariot. Le client r\u00e9cup\u00e8re le dispositif lui-m\u00eame \u00e0 l\u2019entr\u00e9e du magasin, en scannant simplement sa carte de fid\u00e9lit\u00e9. Gr\u00e2ce \u00e0 l\u2019intelligence artificielle (IA), ce dispositif de <em>computer vision<\/em> reconna\u00eet des milliers d\u2019articles au moment o\u00f9 le client les place dans son panier. Seuls les produits au poids doivent \u00eatre scann\u00e9s apr\u00e8s la pes\u00e9e, au moyen d\u2019un lecteur de code-barres int\u00e9gr\u00e9 au dispositif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cinq-opportunites\"><strong>Cinq opportunit\u00e9s<\/strong><\/h2>\n\n\n\n<p>Pourquoi investir dans les chariots connect\u00e9s, alors que les points de vente ont d\u00e9j\u00e0 g\u00e9n\u00e9ralis\u00e9 des solutions en libre-service ? Parce qu\u2019ils permettent d\u2019aller plus loin dans l\u2019exp\u00e9rience client et l\u2019optimisation des points de vente.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Les chariots connect\u00e9s permettent d\u2019aller encore plus loin dans la <strong>r\u00e9duction du temps d\u2019attente<\/strong>, dont on sait qu\u2019il est l\u2019une des principales sources de frustration pour les clients, en s\u2019affranchissant tout simplement du passage en caisse. En reconnaissant et en suivant automatiquement les articles plac\u00e9s dans le panier, la vision par ordinateur permet aux acheteurs de vivre une exp\u00e9rience plus simple et fluide.<\/li>\n\n\n\n<li>Sur l\u2019\u00e9cran de son chariot connect\u00e9, le client peut suivre l\u2019\u00e9volution du montant de son panier en temps r\u00e9el, d\u00e9couvrir les promotions du magasin en lien avec sa carte de fid\u00e9lit\u00e9. Les r\u00e9ductions s\u2019appliquent directement. Mieux&nbsp;: gr\u00e2ce aux passerelles e-commerce, il devient possible d\u2019imaginer des campagnes cross-canal.<\/li>\n\n\n\n<li>L\u2019\u00e9cran connect\u00e9 devient \u00e9galement <strong>un nouvel outil de retail media<\/strong>&nbsp;: en exploitant les donn\u00e9es collect\u00e9es lors des sessions d&#8217;achat, il devient possible de savoir quel client pousse le caddie, quels sont ses rayons pr\u00e9f\u00e9r\u00e9s, quels produits il ach\u00e8te et \u00e0 quelle fr\u00e9quence. Autant de donn\u00e9es qui vont permettre d\u2019aller plus loin dans la personnalisation pour adresser le bon message au bon moment. Pour les marques, l\u2019instantan\u00e9it\u00e9 de l\u2019information augmente drastiquement l\u2019impact des campagnes orchestr\u00e9es en temps r\u00e9el, visant jusqu\u2019\u00e0 25 %, voire 30&nbsp;%, de taux de conversion contre quelques pourcents habituellement. Et pour les retailers, la proximit\u00e9 offerte par cet outil puissant repr\u00e9sente incontestablement une source de revenus suppl\u00e9mentaire dans un march\u00e9 du retail m\u00e9dia qui a d\u00e9pass\u00e9 le <a href=\"https:\/\/www.lsa-conso.fr\/en-2023-le-retail-media-depasse-le-milliard-d-euros-de-chiffre-d-affaires-en-france,454240\">milliard d\u2019euros de chiffre d\u2019affaires en 2023<\/a>.<\/li>\n\n\n\n<li>D\u2019autres cam\u00e9ras du chariot connect\u00e9 sont tourn\u00e9es vers l\u2019ext\u00e9rieur et peuvent \u00eatre utilis\u00e9es pour fournir <strong>des donn\u00e9es pr\u00e9cieuses, en temps r\u00e9el, sur le point de vente<\/strong>, am\u00e9liorant ainsi la gestion des stocks et l&#8217;efficacit\u00e9 op\u00e9rationnelle. Au programme&nbsp;: v\u00e9rification et analyse de l\u2019assortiment, optimisation des all\u00e9es, cartes thermiques, d\u00e9tection des ruptures de stock, etc.<\/li>\n<\/ol>\n\n\n\n<p>Enfin, le chariot connect\u00e9 est un instrument de plus au service de la <strong>lutte contre la fraude<\/strong>, gr\u00e2ce au contr\u00f4le des produits plac\u00e9s dans le panier. Les audits men\u00e9s par Shopic et Capgemini affichent un taux de vol de 0,69 % contre 2 % pour les caisses automatiques, selon le <a href=\"https:\/\/www.assemblee-nationale.fr\/dyn\/16\/textes\/l16b2097_proposition-loi\">minist\u00e8re de l\u2019Int\u00e9rieur<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-encourager-les-ventes-renforcer-la-fidelite\"><strong>Encourager les ventes, renforcer la fid\u00e9lit\u00e9<\/strong><\/h2>\n\n\n\n<p>Le chariot connect\u00e9 poursuit ainsi plusieurs objectifs : faire revenir les clients en points de vente pour augmenter la fr\u00e9quence des visites et le montant des achats, tout en rem\u00e9diant \u00e0 l&#8217;un des principaux inconv\u00e9nients du Drive, celui de ne pas encourager les achats impulsifs et de r\u00e9duire ainsi le panier moyen. Les services additionnels encouragent clairement les ventes (promotions, d\u00e9couverte de nouveaux produits\u2026), tout en resserrant les liens avec le programme de fid\u00e9lit\u00e9, dans une perspective r\u00e9solument phygitale.<\/p>\n\n\n\n<p>Le chariot connect\u00e9 n\u2019a pour autant pas vocation \u00e0 remplacer les h\u00f4tes de caisse. C\u2019est un choix offert au client, notamment en cas de pic de fr\u00e9quentation pendant les week-ends et les f\u00eates. Et du c\u00f4t\u00e9 des \u00e9quipes, c&#8217;est un moyen de les soulager et de leur permettre de repenser leur r\u00f4le au service des clients, en pouvant aller plus facilement \u00e0 leur rencontre.<\/p>\n\n\n\n<p>Cette solution, actuellement test\u00e9e dans plusieurs supermarch\u00e9s fran\u00e7ais, dispose de tous les arguments pour convaincre les retailers. D\u2019autant que Shopic entend aller plus loin dans l\u2019exp\u00e9rience client, avec des informations sur le nutriscore, des propositions de recettes gr\u00e2ce \u00e0 l\u2019int\u00e9gration de l\u2019intelligence artificielle. Les objets connect\u00e9s embarqu\u00e9s dans les chariots vont \u00e9galement permettre de localiser les clients dans le magasin avec une pr\u00e9cision encore plus grande, pour aller plus loin dans l\u2019exp\u00e9rience qui lui sera propos\u00e9e.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Notre expert<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/01\/Capgemini-DCX-Headshots-0153.jpg\" alt=\"Zouhir\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/zoumedjk\/?originalSubdomain=fr\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Zouhir Oumedjkane<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of Innovation Lab<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/zoumedjk\/?originalSubdomain=fr\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Apr\u00e8s plus de 10 ann\u00e9es dans la valorisation du patrimoine data des entreprises, Zouhir accompagne les entreprises du Retail dans la structuration de leur d\u00e9marche innovation, et la connexion \u00e0 l\u2019\u00e9cosyst\u00e8me des start-ups.\nIl travaille notamment sur la digitalisation des magasins, la r\u00e9duction du gaspillage alimentaire via la data, et l\u2019int\u00e9gration des technologies WEB3 dans les parcours clients. <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"heading col-12 col-md-8\">\n\t\t\t\t\t\t\t\t<h2>Pour aller plus loin<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 3d2497d1-5286-4ce8-9b82-a7140b527f8a\">\n\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-wrapper smallDevice\">\n\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 text-center\">\n\t\t\t\t\t\t\t\t<div class=\"slider-nav\">\n\t\t\t\t\t\t\t\t\t<button class=\"slider-prev inactive\"\n\t\t\t\t\t\t\t\t\t\taria-label=\"Curseur pr\u00e9c\u00e9dent\"><\/button>\n\t\t\t\t\t\t\t\t\t<ul class=\"slider-paginator\"><\/ul>\n\t\t\t\t\t\t\t\t\t<button class=\"slider-next \"\n\t\t\t\t\t\t\t\t\t\taria-label=\"Curseur suivant\"><\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Produits de grande consommation\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tProduits de grande consommation\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"R\u00e9inventer les produits de grande consommation \u00e0 l\u2019\u00e8re du commerce connect\u00e9.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tR\u00e9inventer les produits de grande consommation \u00e0 l\u2019\u00e8re du commerce connect\u00e9.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"En savoir plus A propos Produits de grande consommation\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t tabindex=\"0\" href=\"https:\/\/www.capgemini.com\/fr-fr\/secteurs\/produits-de-grande-consommation\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/11\/Capgemini_Industries_Consumer-Products-1.webp?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/11\/Capgemini_Industries_Consumer-Products-1.webp?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/11\/Capgemini_Industries_Consumer-Products-1.webp?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/11\/Capgemini_Industries_Consumer-Products-1.webp?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/11\/Capgemini_Industries_Consumer-Products-1.webp?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/11\/Capgemini_Industries_Consumer-Products-1.webp?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/11\/Capgemini_Industries_Consumer-Products-1.webp?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/11\/Capgemini_Industries_Consumer-Products-1.webp?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/11\/Capgemini_Industries_Consumer-Products-1.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobject-position: 50% 50%; object-fit: cover;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Retail\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRetail\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Red\u00e9finir la r\u00e9ussite : r\u00e9pondre aux attentes des consommateurs, rapidement et \u00e0 grande \u00e9chelle, \u00e0 l\u2019\u00e8re du commerce connect\u00e9.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRed\u00e9finir la r\u00e9ussite : r\u00e9pondre aux attentes des consommateurs, rapidement et \u00e0 grande \u00e9chelle, \u00e0 l\u2019\u00e8re du commerce connect\u00e9.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"En savoir plus  A propos Retail\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t tabindex=\"-1\" href=\"https:\/\/www.capgemini.com\/fr-fr\/secteurs\/retail\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tEn savoir plus \t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_Industries_Retail.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobject-position: 50% 50%; object-fit: cover;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire3\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Customer Experience\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCustomer Experience\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Vos clients sont uniques. Diff\u00e9rents besoins, diff\u00e9rentes attentes, diff\u00e9rentes pr\u00e9f\u00e9rences.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVos clients sont uniques. Diff\u00e9rents besoins, diff\u00e9rentes attentes, diff\u00e9rentes pr\u00e9f\u00e9rences.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"En savoir plus A propos Customer Experience\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t tabindex=\"-1\" href=\"https:\/\/www.capgemini.com\/fr-fr\/services\/customer-first\/customer-experience\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper 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physique.<\/p>\n","protected":false},"author":247,"featured_media":775561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[21,46,41],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"652f0759-88f0-4463-8dba-56e796edf0c4\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"30","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[3,138],"tags":[450,221,193,17],"brand":[30],"service":[45,29],"industry":[36,133],"partners":[],"blog-topic":[352],"content-group":[],"class_list":["post-775535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-transformation","tag-biens-de-consommation","tag-cprd","tag-customer-experience","tag-innovation","brand-capgemini","service-customer-experience-customer-first","service-business-innovation-transformation","industry-biens-et-services-de-consommation","industry-retail","blog-topic-cprd"],"yoast_head":"<!-- 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