{"id":730058,"date":"2023-11-15T08:26:00","date_gmt":"2023-11-15T07:26:00","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?p=730058"},"modified":"2025-03-04T06:54:31","modified_gmt":"2025-03-04T05:54:31","slug":"comment-lia-revolutionne-la-monetisation-des-contenus-des-services-de-streaming","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/blog\/comment-lia-revolutionne-la-monetisation-de-contenu-des-services-de-streaming\/","title":{"rendered":"Comment l&#8217;IA r\u00e9volutionne la mon\u00e9tisation des contenus des services de streaming"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Comment l&#8217;intelligence artificielle r\u00e9volutionne la mon\u00e9tisation des contenus des services de streaming<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/03\/Pic-SoniaRolland.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Sonia Rolland<\/h5><h5 class=\"blog-date\">15 novembre 2023<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fr-fr\/perspectives\/blog\/comment-lia-revolutionne-la-monetisation-de-contenu-des-services-de-streaming\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fr-fr\/perspectives\/blog\/comment-lia-revolutionne-la-monetisation-de-contenu-des-services-de-streaming\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Booster l&#8217;engagement et maximiser les revenus des m\u00e9dias par l&#8217;intelligence artificielle.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Imaginez, la sortie prochaine d&#8217;un film et sa puissante campagne de promotion. Avant la sortie du film, les spectateurs peuvent t\u00e9l\u00e9charger une application pour entrer dans un monde virtuel avec leurs personnages pr\u00e9f\u00e9r\u00e9s. Ils peuvent cr\u00e9er des clips et les partager sur Tik Tok ou Instagram. Les abonn\u00e9s aux services de streaming re\u00e7oivent des suggestions de films similaires avec les m\u00eames acteurs. Cela leur permet de d\u00e9couvrir les \u0153uvres et histoires pr\u00e9c\u00e9dentes de leurs stars pr\u00e9f\u00e9r\u00e9es.<\/p>\n\n\n\n<p>Les publicit\u00e9s diffus\u00e9es dans les flux de contenu font la promotion de produits d\u00e9riv\u00e9s ou d&#8217;exp\u00e9riences. C&#8217;est une mine d&#8217;or de contenu pour les entreprises qui savent comment exploiter les donn\u00e9es, le contenu et les plateformes appropri\u00e9s. Il s&#8217;agit \u00e9galement d&#8217;une opportunit\u00e9 de mon\u00e9tisation qui s&#8217;\u00e9tend bien au-del\u00e0 d&#8217;un m\u00e9dia traditionnel.<\/p>\n\n\n\n<p>Pour l&#8217;industrie des m\u00e9dias, le contenu a toujours \u00e9t\u00e9 roi. Et aujourd&#8217;hui, il y a plus de choix de contenu que jamais. Les gens de tous \u00e2ges et de tous horizons veulent toujours plus de moyens pour partager du contenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-repenser-la-monetisation-du-contenu-a-l-ere-des-medias-fragmentes\"><strong>Repenser la mon\u00e9tisation du contenu \u00e0 l&#8217;\u00e8re des m\u00e9dias fragment\u00e9s<\/strong><\/h2>\n\n\n\n<p>L&#8217;exp\u00e9rience du public a r\u00e9cemment chang\u00e9. Cela est d\u00fb \u00e0 la multiplication des \u00e9crans , aux nombreuses cha\u00eenes et \u00e0 la pand\u00e9mie du COVID19.<\/p>\n\n\n\n<p>La demande de vid\u00e9os a beaucoup augment\u00e9, tout comme les choix de services de streaming. En moyenne, les Am\u00e9ricains s&#8217;abonnent \u00e0 quatre services de streaming et continuent de visionner des vid\u00e9os sur TikTok, Instagram ou YouTube.<\/p>\n\n\n\n<p>Les canaux ont chang\u00e9 les m\u00e9dias. Ils ont divis\u00e9 les audiences et les d\u00e9penses publicitaires. Cela rend plus difficile pour les entreprises de m\u00e9dias de tirer le meilleur parti de leur contenu.<\/p>\n\n\n\n<p>Les entreprises de m\u00e9dias utilisent des donn\u00e9es pour pr\u00e9voir des strat\u00e9gies de mon\u00e9tisation du contenu \u00e0 long terme. Nous assistons \u00e0 une augmentation des strat\u00e9gies bas\u00e9es sur les donn\u00e9es, avec l&#8217;IA au c\u0153ur de celles-ci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-modeles-de-monetisation\">Les mod\u00e8les de mon\u00e9tisation<\/h2>\n\n\n\n<p>Les grandes entreprises de m\u00e9dias ont majoritairement choisi des <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Vid%C3%A9o_%C3%A0_la_demande\" target=\"_blank\" rel=\"noreferrer noopener\">mod\u00e8les d&#8217;abonnement comme la vid\u00e9o \u00e0 la demande (SVOD), la vid\u00e9o \u00e0 la demande avec publicit\u00e9s (AVOD), ou la vid\u00e9o \u00e0 la demande par paiement ponctuel (TVOD), o\u00f9 les clients payent pour t\u00e9l\u00e9charger une fois ou louer.<\/a><\/p>\n\n\n\n<p>Les mod\u00e8les changent lorsque les abonnements diminuent et que la publicit\u00e9 devient plus cibl\u00e9e. Cela cr\u00e9e de nouvelles opportunit\u00e9s de croissance pour le mod\u00e8le AVOD. Les entreprises de m\u00e9dias demandent aux t\u00e9l\u00e9spectateurs de s&#8217;inscrire \u00e0 un service de streaming gratuit financ\u00e9 par la publicit\u00e9. Cela leur permet d&#8217;obtenir des informations sur les clients pour am\u00e9liorer les mesures d&#8217;audience et les strat\u00e9gies de ciblage.<\/p>\n\n\n\n<p>Les plateformes peuvent faire \u00e9voluer leurs biblioth\u00e8ques pour mieux servir leur public avec des strat\u00e9gies bas\u00e9es sur des donn\u00e9es. Une soci\u00e9t\u00e9 de cin\u00e9ma qui pr\u00e9f\u00e8re les sorties en salle peut gagner de l&#8217;argent gr\u00e2ce \u00e0 un mod\u00e8le AVOD. Elle peut \u00e9galement gagner de l&#8217;argent gr\u00e2ce aux produits d\u00e9riv\u00e9s.<\/p>\n\n\n\n<p>Les annonceurs peuvent mieux comprendre les mod\u00e8les de comportement des utilisateurs et faire des promotions cibl\u00e9es pour gagner de l&#8217;argent. Cela est possible en utilisant plus de donn\u00e9es sur la localisation, la d\u00e9mographie, les int\u00e9r\u00eats, les appareils et les comportements des utilisateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-atteindre-la-bonne-cible\"><strong>Atteindre la bonne cible<\/strong><\/h2>\n\n\n\n<p>Les entreprises qui comprennent les besoins de leurs clients et ce pour quoi ils d\u00e9pensent gagnent la course \u00e0 la mon\u00e9tisation du contenu. Les entreprises ont besoin de solutions pour segmenter les clients de mani\u00e8re d\u00e9taill\u00e9e. Ces solutions doivent \u00e9galement utiliser l&#8217;apprentissage automatique (ML) pour am\u00e9liorer les mod\u00e8les de campagne.<\/p>\n\n\n\n<p>L&#8217;IA\/ML am\u00e9liore la pr\u00e9cision de la publicit\u00e9 et des ventes . Elle extrait des donn\u00e9es sur les clients pour atteindre la bonne cible. Les plateformes num\u00e9riques et mobiles populaires permettent de mieux comprendre les clients et de leur proposer des publicit\u00e9s cibl\u00e9es de mani\u00e8re plus rentable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-segmenter-les-donnees\">Segmenter les donn\u00e9es<\/h2>\n\n\n\n<p>Les plateformes d&#8217;IA peuvent analyser les sch\u00e9mas d&#8217;audience par segment. Elles identifient ainsi les \u00e9l\u00e9ments du contenu qui int\u00e9ressent vraiment le public et le captivent.<\/p>\n\n\n\n<p>Les plateformes de SVOD collectent des informations sur les t\u00e9l\u00e9spectateurs. Elles utilisent un mod\u00e8le d&#8217;apprentissage qui s&#8217;am\u00e9liore avec le temps et les donn\u00e9es recueillies.<\/p>\n\n\n\n<p>La personnalisation est une caract\u00e9ristique importante de cette plateforme. Le syst\u00e8me apprend les pr\u00e9f\u00e9rences du spectateur et lui propose des suggestions de contenus similaires. Il utilise les habitudes de visionnage et les m\u00e9tadonn\u00e9es pour classer les contenus.<\/p>\n\n\n\n<p>Les plateformes AVOD collectent les donn\u00e9es des appareils, ce qui permet de lier l&#8217;achat d&#8217;un produit \u00e0 une publicit\u00e9. Cela aide les entreprises de m\u00e9dias \u00e0 fournir des informations avanc\u00e9es et \u00e0 augmenter la valeur du service.<\/p>\n\n\n\n<p>Une plateforme AVOD peut trouver un utilisateur int\u00e9ress\u00e9 par l&#8217;achat d&#8217;une voiture en analysant ses recherches sur son appareil. Les m\u00e9dias peuvent cibler les publicit\u00e9s en fonction de la localisation. Ils peuvent ainsi savoir si un utilisateur a visit\u00e9 un concessionnaire et a manifest\u00e9 son int\u00e9r\u00eat pour un v\u00e9hicule.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 cela, les plateformes de publicit\u00e9 peuvent attribuer directement l&#8217;achat d&#8217;un produit \u00e0 la publicit\u00e9 et augmenter les revenus potentiels. Cela permet aux plateformes de publicit\u00e9 d&#8217;attribuer directement l&#8217;achat d&#8217;un produit \u00e0 la publicit\u00e9 et d&#8217;augmenter les revenus potentiels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comprendre-les-besoins-du-public-pour-maximiser-les-revenus\">Comprendre les besoins du public pour maximiser les revenus<\/h2>\n\n\n\n<p>Les entreprises doivent savoir ce que leur public veut et est pr\u00eat \u00e0 paye pour l&#8217;obtenir. <a href=\"https:\/\/martechseries.com\/mts-insights\/guest-authors\/consumers-dont-hate-ads-they-hate-one-size-fits-all-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elles doivent aussi savoir comment cibler leur public avec des publicit\u00e9s pour mon\u00e9tiser leur contenu<\/a>. Les donn\u00e9es segment\u00e9es permettent cela, et sont pr\u00eates \u00e0 prendre le tr\u00f4ne dans le jeu de la mon\u00e9tisation du contenu.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>Article tir\u00e9 du point de vue&nbsp;<a href=\"https:\/\/www.capgemini.com\/us-en\/insights\/research-library\/boost-media-engagement-and-revenue-with-ai-powered-consumer-intelligence\/\">Boost media engagement and revenue with AI-powered consumer intelligence<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h3 data-maxlength=\"34\">Auteur<\/h3><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/03\/Pic-SoniaRolland.jpg\" alt=\"Sonia Rolland\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/soniarolland\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Sonia Rolland<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of Sales | Market Segment Telecom \/ Media&amp;Entertainment \/ High Tech<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Ouvrir dans une nouvelle fen\u00eatre\" href=\"https:\/\/www.linkedin.com\/in\/soniarolland\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Sujets associ\u00e9s<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/blog\/gagner-la-guerre-du-streaming\/\" target=\"\" aria-label=\"Gagner la guerre du streaming\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/03\/Banner-ArticleBlog-Streaming.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/03\/Banner-ArticleBlog-Streaming.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/03\/Banner-ArticleBlog-Streaming.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Gagner la guerre du streaming<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Quelles strat\u00e9gies gagnantes pour les plateformes de streaming dans un paysage m\u00e9diatique hyper-concurrentiel ?<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/04\/GettyImages-167167826.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/04\/GettyImages-167167826.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2023\/04\/GettyImages-167167826.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3><a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/blog\/securiser-donnees-dans-environnement-cloud\/\">S\u00e9curiser les donn\u00e9es dans un environnement cloud\u00a0<\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">\u00c0 l\u2019\u00e8re du cloud, la data est partout, circulant entre les syst\u00e8mes, se d\u00e9ployant sur d\u2019innombrables terminaux. Elle doit \u00eatre disponible \u00e0 tout moment pour quiconque en a besoin.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/iStock-857786282-1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/iStock-857786282-1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/04\/iStock-857786282-1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3><a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/blog\/audiovisuel-public-face-a-la-revolution-ott\/\">L\u2019audiovisuel public face \u00e0 la r\u00e9volution OTT<\/a><\/h3><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Face \u00e0 une explosion des offres de streaming et de la plateformisation \u00e0 l\u2019\u00e9chelle mondiale, les acteurs historiques de l\u2019audiovisuel acc\u00e9l\u00e8rent leur transformation et multiplient leurs propositions de plateformes de contenu.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"learning-header\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide right-card short-copy\" data-align-right=\"false\" data-long-copy=\"false\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2022\/09\/Capgemini_Industries-Media-and-Entertainment.jpg\" alt=\"\" style=\"object-position: 55% 32%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 right-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"https:\/\/www.capgemini.com\/fr-fr\/secteurs\/media-et-divertissement\/\" target=\"\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"88\">M\u00e9dias et divertissement<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"330\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tNous accompagnons les acteurs du secteur en associant transformation digitale et contenu pour les aider \u00e0 comprendre l&#039;\u00e9volution de leur environnement.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"En savoir plus A propos M\u00e9dias et divertissement\" href=\"https:\/\/www.capgemini.com\/fr-fr\/secteurs\/media-et-divertissement\/\" target=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEn savoir plus\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-content col-12 col-lg-10 col-xl-6 col-xxl-6\" data-nav-content>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t","protected":false},"excerpt":{"rendered":"<p>En connaissant par l&#8217;IA les besoins de leur public, les plateformes de streaming peuvent adapter leurs services et proposer des publicit\u00e9 bas\u00e9es sur l&#8217;analyse des donn\u00e9es.<\/p>\n","protected":false},"author":166,"featured_media":730073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[21,41],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"06d848ea-098f-46b2-ab47-6f6fe2d1ad8e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"54fba3a5-0935-4274-a506-c2fa86dd934c\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[5,138],"tags":[174],"brand":[],"service":[49],"industry":[77],"partners":[],"blog-topic":[359,364],"content-group":[],"class_list":["post-730058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologies","category-transformation","tag-ia-et-data","service-ia-data","industry-media-divertissement","blog-topic-ia-data","blog-topic-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment l&#039;IA r\u00e9volutionne la mon\u00e9tisation des contenus des services de streaming - Capgemini France<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 l&#039;IA les plateformes de streaming peuvent adapter leurs services et proposer des publicit\u00e9 bas\u00e9es sur l&#039;analyse des donn\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/blog\/comment-lia-revolutionne-la-monetisation-de-contenu-des-services-de-streaming\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment l&#039;IA r\u00e9volutionne la mon\u00e9tisation des contenus des services de 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