{"id":799577,"date":"2026-01-02T07:43:48","date_gmt":"2026-01-02T06:43:48","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?post_type=people&#038;p=799577"},"modified":"2026-01-02T07:44:12","modified_gmt":"2026-01-02T06:44:12","slug":"beatrice-speisser","status":"publish","type":"people","link":"https:\/\/www.capgemini.com\/fr-fr\/notre-groupe\/gestion-gouvernance\/equipe-de-direction\/beatrice-speisser\/","title":{"rendered":"B\u00e9atrice Speisser"},"content":{"rendered":"<\/header>\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=people&amp;p=1184446\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=people&amp;p=1184446\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Directrice Marketing et Communication<br>Membre du Comit\u00e9 Ex\u00e9cutif du Groupe<\/p>\n\n\n\n<p>B\u00e9atrice Speisser a \u00e9t\u00e9 nomm\u00e9e Directrice Marketing et Communication chez Capgemini et a rejoint le Comit\u00e9 ex\u00e9cutif du Groupe en janvier 2026.<\/p>\n\n\n\n<p>Dans le cadre de ses fonctions, B\u00e9atrice conduit la strat\u00e9gie marketing et communication du Groupe pour consolider son image de marque et sa r\u00e9putation, et soutenir la croissance des activit\u00e9s business. Son p\u00e9rim\u00e8tre couvre la marque et la publicit\u00e9, le marketing, les relations presse, les m\u00e9dias digitaux et sociaux, ainsi que la communication interne et corporate.<\/p>\n\n\n\n<p>Avant de rejoindre Capgemini, B\u00e9atrice a d\u00e9velopp\u00e9 un parcours riche et pluriel au cours de ses 25 ann\u00e9es d\u2019exp\u00e9rience dans la communication et le marketing, \u00e0 l\u2019interface des univers agence et entreprise. Elle a d\u00e9montr\u00e9 tout au long de sa carri\u00e8re une grande agilit\u00e9 \u00e0 conjuguer les enjeux de r\u00e9putation et de performance business, \u00e0 articuler construction de marques fortes et approches r\u00e9solument centr\u00e9es sur les besoins des clients.<\/p>\n\n\n\n<p>De 2017 \u00e0 2025, elle a occup\u00e9 plusieurs fonctions de direction au sein du groupe Havas, o\u00f9 elle a notamment pilot\u00e9 la transformation du groupe en France et en Italie. Elle y a orchestr\u00e9 la convergence des expertises et des agences, d\u00e9ploy\u00e9 des solutions technologiques int\u00e9grant IA, data et automatisation, et lanc\u00e9 de nouvelles offres sectorielles \u00e0 forte valeur ajout\u00e9e.<\/p>\n\n\n\n<p>Auparavant, elle a exerc\u00e9 des responsabilit\u00e9s de direction au sein du groupe MullenLowe (IPG), chez DDB (Omnicom), et au CFES (devenu Sant\u00e9 Publique France) o\u00f9 elle a d\u00e9but\u00e9 sa carri\u00e8re Dipl\u00f4m\u00e9e de Sciences Po Paris, curieuse et passionn\u00e9e de culture contemporaine, elle a \u00e9galement \u00e9t\u00e9 administratrice de la Fondation Vivendi.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Marketing et Communication<\/p>\n","protected":false},"author":23,"featured_media":799578,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":true,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"","footnotes":"","cg_testimonial_custom_title":"","people_tel":"","people_email":"","people_position":"Directrice Marketing et Communication","people_profile_tw":"","people_profile_fb":"","people_profile_li":"","featured_focal_points":""},"tags":[],"people-type":[75],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-799577","people","type-people","status-publish","has-post-thumbnail","hentry","people-type-management-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - 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