{"id":805647,"date":"2026-04-17T12:12:33","date_gmt":"2026-04-17T10:12:33","guid":{"rendered":"https:\/\/www.capgemini.com\/fr-fr\/?page_id=805647&#038;preview_id=805647"},"modified":"2026-04-17T12:33:13","modified_gmt":"2026-04-17T10:33:13","slug":"solutions-go-to-market-et-ia","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/fr-fr\/services\/data-intelligence-artificielle\/solutions-go-to-market-et-ia\/","title":{"rendered":"Solutions de go-to-market bas\u00e9es sur l\u2019IA"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Capgemini-RAISE_Agentic-AI_Webbanner-2880X1800-2-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Capgemini-RAISE_Agentic-AI_Webbanner-2880X1800-2-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Capgemini-RAISE_Agentic-AI_Webbanner-2880X1800-2-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Capgemini-RAISE_Agentic-AI_Webbanner-2880X1800-2-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Capgemini-RAISE_Agentic-AI_Webbanner-2880X1800-2-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Capgemini-RAISE_Agentic-AI_Webbanner-2880X1800-2-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Capgemini-RAISE_Agentic-AI_Webbanner-2880X1800-2-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Capgemini-RAISE_Agentic-AI_Webbanner-2880X1800-2-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img 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class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Solutions de go-to-market bas\u00e9es sur l\u2019IA<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?page_id=1190606\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?page_id=1190606\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Ouvrir dans une nouvelle fen\u00eatre\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-du-pipeline-a-l-achat-l-ia-a-chaque-etape\">Du pipeline \u00e0 l\u2019achat : l\u2019IA \u00e0 chaque \u00e9tape<\/h2>\n\n\n\n<p>Le moteur commercial de chaque organisation est en train d\u2019\u00eatre r\u00e9invent\u00e9 par l\u2019IA.<br>Dans l\u2019e-commerce, l\u2019upselling hyper\u2011personnalis\u00e9 \u00e0 grande \u00e9chelle est d\u00e9sormais possible : des recommandations dynamiques, aliment\u00e9es par le comportement client en temps r\u00e9el, les pr\u00e9f\u00e9rences et l\u2019historique d\u2019achat, g\u00e9n\u00e8rent une hausse de la valeur des paniers et une satisfaction durable.<\/p>\n\n\n\n<p>Les \u00e9quipes commerciales sont renforc\u00e9es par une IA agentique qui sugg\u00e8re ou ex\u00e9cute de mani\u00e8re autonome les Next Best Actions \u2014 du suivi et de la planification des rendez-vous \u00e0 la g\u00e9n\u00e9ration de premi\u00e8res versions de propositions personnalis\u00e9es, lib\u00e9rant ainsi les commerciaux pour qu\u2019ils se concentrent pleinement sur la conclusion des ventes. R\u00e9sultat : un processus de vente plus rapide, plus intelligent et plus humain.<\/p>\n\n\n\n<p>&nbsp;<br>En marketing, l\u2019IA g\u00e9n\u00e9rative permet de cr\u00e9er, g\u00e9rer et optimiser les contenus sur l\u2019ensemble des canaux, tandis que l\u2019IA agentique orchestre en temps r\u00e9el le ciblage, le timing et les messages des campagnes \u2014 maximisant l\u2019engagement et le ROI \u00e0 une \u00e9chelle qu\u2019aucune \u00e9quipe humaine ne pourrait atteindre seule.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit\"><div class=\"container\"><div><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">Comment nous pouvons vous accompagner<\/h2><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><p>G\u00e9n\u00e9rer un impact commercial gr\u00e2ce \u00e0 l\u2019IA, guid\u00e9 par nos experts data et IA :<\/p><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-8\"><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active opened\"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"true\"><h3 class=\"expander-heading-title\">E\u2011commerce hyper\u2011personnalis\u00e9 \u00e0 grande \u00e9chelle<\/h3><\/div><div class=\"expander-content\"><p>Transformez l\u2019upselling gr\u00e2ce \u00e0 des recommandations dynamiques bas\u00e9es sur l\u2019IA, fond\u00e9es sur le comportement client en temps r\u00e9el, les pr\u00e9f\u00e9rences et l\u2019historique d\u2019achat \u2014 pour augmenter la valeur moyenne des commandes et la satisfaction.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p><\/p>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">IA agentique pour l\u2019acc\u00e9l\u00e9ration des ventes<\/h3><\/div><div class=\"expander-content\"><p>Exploitez l\u2019IA agentique pour sugg\u00e9rer ou ex\u00e9cuter de mani\u00e8re autonome les Next Best Actions \u2014 du suivi et de la planification des rendez-vous \u00e0 la g\u00e9n\u00e9ration de premi\u00e8res versions de propositions personnalis\u00e9es \u2014 afin de permettre aux \u00e9quipes commerciales de se concentrer sur la conclusion des ventes.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Contenus marketing hyper\u2011automatis\u00e9s et orchestration des campagnes<\/h3><\/div><div class=\"expander-content\"><p>D\u00e9ployez l\u2019IA g\u00e9n\u00e9rative pour cr\u00e9er, g\u00e9rer et optimiser les contenus marketing sur l\u2019ensemble des canaux, avec une IA agentique qui ex\u00e9cute les d\u00e9cisions de ciblage, de timing et de messages des campagnes afin de maximiser l\u2019engagement et le ROI.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Nos publications<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/perspectives-ia-2026\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/01\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/01\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/01\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/01\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/01\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/01\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/01\/AI-perspectives-2026-DotCom_Banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/01\/AI-perspectives-2026-DotCom_Banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/uploads\/sites\/6\/2026\/01\/AI-perspectives-2026-DotCom_Banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/perspectives-ia-2026\/\" aria-label=\"L\u2019avantage de l\u2019IA sur le long terme : fa\u00e7onner l\u2019entreprise de demain\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">L\u2019avantage de l\u2019IA sur le long terme : fa\u00e7onner l\u2019entreprise de demain<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/fr-fr\/perspectives\/publications\/cmo-playbook-2025\/\" aria-label=\"De la complexit\u00e9 \u00e0 la clart\u00e9 : comment les CMO peuvent r\u00e9inventer le r\u00f4le du marketing pour prendre l\u2019avantage\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">De la complexit\u00e9 \u00e0 la clart\u00e9 : comment les CMO peuvent r\u00e9inventer le r\u00f4le du marketing pour prendre l\u2019avantage<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/fr-fr\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>L\u2019IA red\u00e9finit en profondeur le moteur commercial des organisations.<\/p>\n","protected":false},"author":12419,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"30","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[30,31],"partner_type":[],"service":[49],"industry":[],"partners":[],"page-type":[],"content-group":[],"class_list":["post-805647","page","type-page","status-publish","hentry","brand-capgemini","brand-capgemini-invent","service-ia-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Solutions de go-to-market 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