The business model is broken.” This sentiment has been expressed with increasing frequency in recent years. The economic crisis has underlined to many managers how critical a well structured business model is, with the topic now on the agenda of many CXOs. As well as identifying the elements critical to success, they also need to understand that the opportunity for failure in business model restructuring is significant. With this document we outline the fundamentals required to succeed and the risks that need to be avoided.
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