Transformation digitale et Innovation

Alexandre Raynaud

Expert en Digital Transformation and Innovation

Director, Life Science, Capgemini Invent

Top line revenue growth generation, cost savings, capturing new opportunities enabled by data and digital and more generally speaking supporting organizations to adapt to the massive trends impacting this industry are some of the many challenges that Alexandre addresses in his tenure at Invent. He helps both national and international clients transform to perform by applying robust and experienced methodology executed with in-depth industry knowledge and expertise.

Alexandre’s role as Director of Life Sciences in Capgemini Invent is to provide professional consulting services with a unique capacity to deliver end-to-end projects from design to solution. Most of Alexandre’s focus is on sales, marketing and medical affairs.

Alexandre is passionate about this industry he knows well from the inside and what makes it tick. He has a total of 20+ years experience in the Life Science sector among which 15 years as a sales and marketing leader for a top 10 pharma company. He then co-founded a start-up focusing on employee/customer engagement. Before joining Capgemini Invent Alexandre was head of operations of a world class scientific congress producer and multi-channel medical-education provider connecting both pharmaceutical companies and medical device leaders with scientific communities to support new product launch and HCP training on good medical practice.

Sector and Subject Expertise

  • Drug launch
  • Brand strategy
  • Digital HCP & patient engagement
  • Commercial strategy and execution
  • Digital and Data platform strategy and implementation
  • Change management

Publication

  • Digital Patient Engagement
  • Direct 2 Consumer Strategy in pharma : (available upon request)
  • Annual Digital Web Watch: (available upon request)

And another thing…

Alexandre is a proud co-owner of a family vineyard in the picturesque Rhone valley and is also a big fan of vintage motorcycles.

Alexandre Raynaud

Mon expérience

Director, Life Science @ Capgemini Invent

Jan 2017 - Present

Director of Operations @ Events Services

Nov 2015 - Dec 2016

Director Business Development @ Internet

Feb 2104 - Oct 2015

Marketing Director @ Pharmaceuticals

Jun 1998 - Sep 2013