{"id":525865,"date":"2023-09-05T18:23:35","date_gmt":"2023-09-05T16:23:35","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=904185"},"modified":"2025-03-18T11:09:39","modified_gmt":"2025-03-18T11:09:39","slug":"unlocking-the-growth-frontier-through-software-product-innovation","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/unlocking-the-growth-frontier-through-software-product-innovation\/","title":{"rendered":"Unlocking the growth frontier through software product innovation"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:27% 79%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Applications<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-engineering.svg\" alt=\"capgemini-engineering\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Unlocking the growth frontier through software product innovation<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=878784\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=878784&amp;text=Preparing%20for%20multiple%20futures%20in%20aerospace\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=878784&amp;text=Preparing%20for%20multiple%20futures%20in%20aerospace\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Today, software products have become an integral part of your company, a critical component of customer experience, new services, and revenue generation. They have become the primary touchpoint to take the pulse of your customers and a source of continuous innovation which is crucial if you want to thrive in today&#8217;s rapidly evolving technology landscape.<\/p>\n\n\n\n<p>Enterprises want to maximize the value throughout the software products&#8217; lifecycle. However, they often struggle to deliver on this. They face difficulties in developing a cohesive R&amp;D plan own to a multitude of challenges, including a bloated portfolio comprising multiple software products with overlapping functionality, a deficit of software engineering talent, users, reluctance to migrate to new products, and the need to continue to cater to their legacy customer base. This eventually translates to sub-optimal allocation of the R&amp;D budget across the three stages of the software product life cycle, hindering enterprises from taking up innovation initiatives.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:15% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Software-product-innovtion-whitepaper.png\" alt=\"\" class=\"wp-image-904201 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left\">While existing and legacy products can generate significant revenue for enterprises, these products tend to consume considerable resources to maintain. This then depletes R&amp;D budgets and limits opportunities for creating new and modernized products that can lead to long-term growth. Having greater visibility into the software product lifecycle across the three phases &#8211; innovation, development and enhancement, and end-of-life allows enterprises to make better business decisions, gain a competitive edge, and have better product efficiency.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform is-style-default\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\">Download the whitepaper<\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_525867_2128380389\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_525867_6170_3771746820\" name=\"_mf_525867_6170\" placeholder=\"First Name\" required \/><label for=\"_mf_525867_6170_3771746820\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_525867_1271_425336265\" name=\"_mf_525867_1271\" placeholder=\"Last Name\" required \/><label for=\"_mf_525867_1271_425336265\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_525867_3797_1387398562\" name=\"_mf_525867_3797\" placeholder=\"Company\" required \/><label for=\"_mf_525867_3797_1387398562\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-6\"><input type=\"text\" class=\"form-control\" id=\"_mf_525867_4835_4189132823\" name=\"_mf_525867_4835\" placeholder=\"Job Title\" required \/><label for=\"_mf_525867_4835_4189132823\" class=\"form-label\">Job Title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Job Title is not valid.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_525867_4670_968829630\" name=\"_mf_525867_4670\" placeholder=\"Email\" required \/><label for=\"_mf_525867_4670_968829630\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is not valid.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_520755_9503_1120849198\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_520755_9503[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_520755_9503_1120849198\" class=\"form-check-label consent-text\">\n\t\t\t\tI agree to Capgemini collecting and processing my personal data to allow me to receive information on Capgemini services. 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