{"id":522379,"date":"2023-06-20T08:08:37","date_gmt":"2023-06-20T08:08:37","guid":{"rendered":"https:\/\/www.capgemini.com\/fi-en\/?post_type=research-and-insight&#038;p=522379"},"modified":"2025-02-24T08:12:05","modified_gmt":"2025-02-24T08:12:05","slug":"on-pulse-bites","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/on-pulse-bites\/","title":{"rendered":"On pulse &#8211; bites"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/HERO-banner-On-Pulse-Bites-2880-\u00d7-1800-px.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/HERO-banner-On-Pulse-Bites-2880-\u00d7-1800-px.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/HERO-banner-On-Pulse-Bites-2880-\u00d7-1800-px.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/HERO-banner-On-Pulse-Bites-2880-\u00d7-1800-px.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/HERO-banner-On-Pulse-Bites-2880-\u00d7-1800-px.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/HERO-banner-On-Pulse-Bites-2880-\u00d7-1800-px.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/HERO-banner-On-Pulse-Bites-2880-\u00d7-1800-px.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/HERO-banner-On-Pulse-Bites-2880-\u00d7-1800-px.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/HERO-banner-On-Pulse-Bites-2880-\u00d7-1800-px.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:51% 89%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Innovation<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">ON PULSE \u2013 BITES<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/fi-en\/?post_type=research-and-insight&amp;p=522379\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/fi-en\/?post_type=research-and-insight&amp;p=522379&amp;text=On%20pulse%20-%20bites\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/fi-en\/?post_type=research-and-insight&amp;p=522379&amp;text=On%20pulse%20-%20bites\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-teknologia-vauhdittaa-liiketoiminnan-murrosta-ennennakemattomalla-vauhdilla-mutta-miten-tunnistaa-ja-priorisoida-oman-liiketoiminnan-kannalta-tarkeimmat-trendit\">Teknologia vauhdittaa liiketoiminnan murrosta ennenn\u00e4kem\u00e4tt\u00f6m\u00e4ll\u00e4 vauhdilla. Mutta miten tunnistaa ja priorisoida oman liiketoiminnan kannalta t\u00e4rkeimm\u00e4t trendit?<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/Copy-of-Capgemini-On-Pulse-1080-x-1080-1080-\u00d7-1080-px.jpg?w=960\" alt=\"\" class=\"wp-image-522383\" style=\"width:248px;height:auto\" srcset=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/Copy-of-Capgemini-On-Pulse-1080-x-1080-1080-\u00d7-1080-px.jpg 1080w, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/Copy-of-Capgemini-On-Pulse-1080-x-1080-1080-\u00d7-1080-px.jpg?resize=150,150 150w, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/Copy-of-Capgemini-On-Pulse-1080-x-1080-1080-\u00d7-1080-px.jpg?resize=300,300 300w, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/Copy-of-Capgemini-On-Pulse-1080-x-1080-1080-\u00d7-1080-px.jpg?resize=768,768 768w, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/Copy-of-Capgemini-On-Pulse-1080-x-1080-1080-\u00d7-1080-px.jpg?resize=1024,1024 1024w, https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/26\/2023\/06\/Copy-of-Capgemini-On-Pulse-1080-x-1080-1080-\u00d7-1080-px.jpg?resize=400,400 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Capgeminin suomenkielisiss\u00e4 On Pulsen uusissa bites jaksoissa liikumme tutkitun tiedon ja k\u00e4yt\u00e4nn\u00f6n ratkaisujen polttopisteess\u00e4. <br><br>Nostamme esiin kiinnostavia teemoja ja ilmi\u00f6it\u00e4 muun muassa Capgeminin kansainv\u00e4lisist\u00e4 raporteista ja peilaamme niiden vaikutuksia Suomen yrityskentt\u00e4\u00e4n.&nbsp;<br><br>N\u00e4ist\u00e4 jaksoista saat ajatuksia siihen, miten navigoit jatkuvassa teknologian ja liiketoiminnan muutoksessa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kuuntele podcast<\/strong><\/h3>\n\n\n\n<table style=\"width: 52.7108%; border-collapse: collapse; height: 96px;\" border=\"0\">\n<tbody>\n<tr style=\"height: 97px;\">\n<td style=\"width: 10.2812%; height: 97px;\"><a href=\"https:\/\/open.spotify.com\/show\/12aOHEmqCSvKvvCZ8eAkDD\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38785\" src=\"https:\/\/www.capgemini.com\/fi-en\/wp-content\/uploads\/sites\/27\/2019\/01\/Spotify-logo-2000x-16.png?w=300\" alt=\"\" width=\"71\" height=\"71\"><\/a><\/td>\n<td style=\"width: 4.6392%;\"><\/td>\n<td style=\"width: 10.4058%; height: 97px;\">&nbsp;<\/td>\n<td style=\"width: 4.15785%;\"><\/td>\n<td style=\"width: 10.9882%;\">&nbsp;<\/td>\n<td style=\"width: 4.74026%;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jakso-7-generatiivinen-tekoaly-suomalaisissa-organisaatioissa-kiinnostuksesta-kaytantoon\"><strong>Jakso 7 | Generatiivinen teko\u00e4ly suomalaisissa organisaatioissa \u2013 kiinnostuksesta k\u00e4yt\u00e4nt\u00f6\u00f6n<\/strong><\/h3>\n\n\n\n<p>T\u00e4ss\u00e4 On Pulse Bites -jaksossa vierailevat Tomas Lehtinen (Head of Data, Helsingin kaupunki) ja Sami Ahma-Aho (AI Architecture Lead, Neste), jotka syventyv\u00e4t siihen, kuinka generatiivista teko\u00e4ly\u00e4 voidaan soveltaa tehokkaasti yritysten tarpeisiin ja r\u00e4\u00e4t\u00e4l\u00f6id\u00e4 organisaation identiteetin mukaiseksi.<\/p>\n\n\n\n<p>Keskustelussa peilataan ajatuksia Capgeminin Suomessa toteutettuun haastattelututkimukseen, jonka tavoitteena on ymm\u00e4rt\u00e4\u00e4 suomalaisen yrityskent\u00e4n nykytilaa, kyvykkyyksi\u00e4 ja maturiteettia generatiivisen teko\u00e4lyn omaksumisessa sek\u00e4 selvitt\u00e4\u00e4, millaisia generatiiviseen teko\u00e4lyyn liittyvi\u00e4 mahdollisuuksia ja haasteita suomalaiset yritysjohtajat tunnistavat.<\/p>\n\n\n\n<p>Keskustelua k\u00e4yd\u00e4\u00e4n mm. siit\u00e4,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Miten valjastaa generatiivinen teko\u00e4ly systemaattisesti ja kustannustehokkaasti suuremman organisaation k\u00e4ytt\u00f6\u00f6n?<\/li>\n\n\n\n<li>Miten mitata generatiivisen teko\u00e4lyn hy\u00f6tyj\u00e4 liiketoiminnalle?<\/li>\n\n\n\n<li>Miksi generatiivisen teko\u00e4lyn hype muistuttaa vahvasti kymmenen vuoden takaista RPA-hype\u00e4?<\/li>\n<\/ul>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6DIZ0uaD5DbtkF2fp4H7LE?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jakso-6-tyontekijakokemus-ja-inkluusio-hybridityon-aikakaudella\"><strong>Jakso 6 | TY\u00d6NTEKIJ\u00c4KOKEMUS JA INKLUUSIO HYBRIDITY\u00d6N AIKAKAUDELLA<\/strong><\/h3>\n\n\n\n<p>Hybridity\u00f6 muutti ty\u00f6el\u00e4m\u00e4n ja ty\u00f6ntekij\u00e4kokemuksen vaatimukset kertaheitolla.<br><br>T\u00e4ss\u00e4 On Pulse Bites -jaksossa Capgemini Suomen viestint\u00e4johtaja Piia Pietil\u00e4, henkil\u00f6st\u00f6johtaja Leena Kirjavainen ja yritysvalmentaja Veera Rautio keskustelevat monikulttuurisuudesta ja erilaisten taustojen sek\u00e4 tarpeiden huomioimisesta nykyp\u00e4iv\u00e4n ty\u00f6el\u00e4m\u00e4ss\u00e4. Lis\u00e4ksi kuulemme ty\u00f6ntekij\u00f6iden kokemuksia inkluusion toteutumisesta mm. rekrytointivaiheessa.<\/p>\n\n\n\n<p>Jaksossa viitataan my\u00f6s Capgemini Research Instituten <a href=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/the-people-experience-advantage\/\">The People Experience Advantage<\/a> -raportin l\u00f6yd\u00f6ksiin, jotka kertovat selv\u00e4\u00e4 kielt\u00e4 ty\u00f6ntekij\u00e4kokemuksen arvosta ty\u00f6nantajille. Raportin mukaan k\u00e4sityksiss\u00e4 ty\u00f6tyytyv\u00e4isyydest\u00e4 on valtavia eroja: esimerkiksi 92% johtajista uskoo ty\u00f6ntekij\u00f6idens\u00e4 olevan tyytyv\u00e4isi\u00e4, mutta vain 30% ty\u00f6ntekij\u00f6ist\u00e4 on samaa mielt\u00e4.<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5NwOQqOYe5WLlK8INXHjZ0?utm_source=generator&#038;theme=0\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jakso-5-alykkaiden-tuotteiden-ja-palvelujen-arvo-todeksi\"><strong>Jakso 5 | \u00c4LYKK\u00c4IDEN TUOTTEIDEN JA PALVELUJEN ARVO TODEKSI<\/strong><\/h3>\n\n\n\n<p>Millaista arvoa tuotteiden ja palvelujen \u00e4lyratkaisut tarjoavat, ja miten niit\u00e4 voi kehitt\u00e4\u00e4?<\/p>\n\n\n\n<p>T\u00e4ss\u00e4 On Pulse Bites -jaksossa Capgeminin Engineering-yksik\u00f6n Sanni Karjalainen ja Elmeri Mehtomaa sukeltavat \u00e4lykk\u00e4iden tuotteiden ja palvelujen maailmaan. Capgemini Research Instituten <a href=\"https:\/\/www.capgemini.com\/fi-en\/insights\/research-library\/intelligent-products-and-services\/\">Intelligent Products and Services -raportti<\/a> paljastaa, miten organisaatiot kehitt\u00e4v\u00e4t \u00e4lyratkaisuja, ja millaisiin haasteisiin niill\u00e4 haetaan vastauksia.<\/p>\n\n\n\n<p>K\u00e4sittelyss\u00e4 on tutkimuksen nelj\u00e4 p\u00e4\u00e4teemaa: softan rooli tuotteissa, ekosysteemin rakentaminen, \u00e4lykk\u00e4iden tuotteiden vaikutus kannattavuuteen, sek\u00e4 teko\u00e4lyn tuoma vallankumous. Aiheeseen liittyy my\u00f6s yhteiskunnallinen n\u00e4k\u00f6kulma, sill\u00e4 \u00e4lykk\u00e4iden tuotteiden ja palvelujen avulla voidaan ratkoa my\u00f6s meit\u00e4 kaikki koskevia ongelmia, kuten v\u00e4est\u00f6n ik\u00e4\u00e4ntymisen tuomia haasteita.<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6F3ovLAeXp2BMDqq5RS3JN?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jakso-4-data-parempien-pankkipalveluiden-perustana-op-ryhma\"><strong>Jakso 4 | DATA PAREMPIEN PANKKIPALVELUIDEN PERUSTANA<\/strong> <strong>\u2013 OP-RYHM\u00c4<\/strong><\/h3>\n\n\n\n<p>Millaisia pankkipalveluita suomalaiset haluavat?<\/p>\n\n\n\n<p>T\u00e4ss\u00e4 On Pulse Bites -jaksossa OP-ryhm\u00e4n Saija Antikainen ja Henry Warden k\u00e4yv\u00e4t l\u00e4pi <a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/world-retail-banking-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgeminin World Retail Banking -raportin<\/a> esiin nostamia teemoja. Miten finanssitoimiala ja asiakasodotukset muuttuvat. Ja millaisen mausteen teknologia tuo t\u00e4h\u00e4n soppaan.<\/p>\n\n\n\n<p>OP-ryhm\u00e4n asiakkaat arvostavat ennen kaikkea sujuvuutta pankkiasioinnissa. Luotettavuus ja turvallisuus korostuvat, koska raha-asiat ovat eritt\u00e4in henkil\u00f6kohtaisia. OP-ryhm\u00e4 pyrkii datan avulla poistamaan kaiken kitkan palveluista ja tekem\u00e4\u00e4n niist\u00e4 mahdollisimman vaivattomia. T\u00e4h\u00e4n on loistavat l\u00e4ht\u00f6kohdat, sill\u00e4 OP-ryhm\u00e4ll\u00e4 on toiseksi eniten dataa suomalaisista heti Suomen valtion j\u00e4lkeen.<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0Kbs5209ohGcDOufBRJKee?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jakso-3-finops-lapinakyvyytta-pilvipalveluihin-liiketoiminnan-tueksi-elisa\" style=\"text-transform:uppercase\"><strong>JAKSO 3 | FinOps \u2013 L\u00e4pin\u00e4kyvyytt\u00e4 pilvipalveluihin liiketoiminnan tueksi \u2013 Elisa<\/strong><\/h3>\n\n\n\n<p>Miten pilvipalveluita hy\u00f6dynt\u00e4v\u00e4t yritykset pystyv\u00e4t optimoimaan ja hallitsemaan kustannuksia FinOpsin avulla?<\/p>\n\n\n\n<p>T\u00e4ss\u00e4 On Pulse Bites -jaksossa <strong>Elisan Software-yksik\u00f6n vet\u00e4j\u00e4<\/strong> <strong>Jussi Hacklin<\/strong> pohtii Capgeminin tutkimusinstituutin <a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/the-rise-of-finops\/\">\u201cRise of FinOps\u201d -raportin<\/a> pohjalta, miten pilvipalveluiden kustannukset pidet\u00e4\u00e4n hanskassa. Tutkimuksen mukaan, kaksi kolmesta vastaajasta k\u00e4ytt\u00e4\u00e4 enemm\u00e4n rahaa cloudiin kuin on budjetoinut.<br><br>FinOps (Financial Operations), toimii yrityksen viitekehyksen\u00e4 tai parhaassa tapauksessa yrityksen sis\u00e4isen\u00e4 kulttuurina, jossa pilvipalveluiden k\u00e4ytt\u00f6\u00e4 ja toimintaa ohjataan kustannustehokkuuden n\u00e4k\u00f6kulmasta. FinOpsin pit\u00e4isikin kuulua kaikkien modernien yritysten ty\u00f6kalupakkiin.<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0rYZpxzl3ifalT4rXpR3Un?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jakso-2-ihmiskeskeinen-digitalisaatio-tampereen-kaupunki\"><strong>JAKSO 2 | IHMISKESKEINEN DIGITALISAATIO \u2013 TAMPEREEN KAUPUNKI<\/strong><\/h3>\n\n\n\n<p>Mik\u00e4 on Society 5.0? Miten se liittyy Tampereen kaupunkiin ja ihmiskeskeisen digitalisaation edist\u00e4miseen? Ja miten t\u00e4m\u00e4 kaikki n\u00e4kyy kunnallisen palvelutuotannon kehitt\u00e4misess\u00e4 datan avulla?<\/p>\n\n\n\n<p>T\u00e4ss\u00e4 On Pulse Bites -jaksossa Tampereen kaupungin digitalisaatiojohtaja Aleksi Kopponen pohtii suomalaisen yhteiskunnan digitalisaatiota Capgeminin Hollannissa tehdyn \u201cArvot ja ohjeet ihmisen kokoisen digitalisaation kehitt\u00e4miseksi\u201d -raportin pohjalta.<\/p>\n\n\n\n<p>Kopposen ty\u00f6n fokuksessa on se, miten teknologian, datan ja teko\u00e4lyn avulla voidaan edist\u00e4\u00e4 kaupungin uudistumiskyky\u00e4 ja tukea ihmisi\u00e4 muutoksen tekemisess\u00e4. Kaksi konseptia \u2013 ihmiskeskeinen ja el\u00e4m\u00e4ntapahtumal\u00e4ht\u00f6inen digitalisaatio \u2013 auttavat tunnistamaan olennaiset asiat ja muodostamaan yhteisen ajattelutavan ja k\u00e4sityksen, joiden pohjalta voidaan rakentaa konkreettisia projekteja.<\/p>\n\n\n\n<iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0W2H7X1WskojHaxfh2Qpcd?utm_source=generator\" width=\"100%\" height=\"152\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jakso-1-vahittaiskauppa-kuluttajan-tukena-s-ryhma\"><strong>JAKSO 1 | V\u00c4HITT\u00c4ISKAUPPA KULUTTAJAN TUKENA \u2013 S-RYHM\u00c4<\/strong><\/h3>\n\n\n\n<p>Taloudellinen matalapaine vaikuttaa niin kuluttajien tarpeisiin kuin kulutusk\u00e4ytt\u00e4ytymiseen. 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