1.0Capgemini Finlandhttps://www.capgemini.com/fi-endominiquebanonhttps://www.capgemini.com/fi-en/author/dominiquebanon/CMO playbook Gen AIrich600338<blockquote class="wp-embedded-content" data-secret="LxBgWis5On"><a href="https://www.capgemini.com/fi-en/insights/research-library/cmo-playbook-gen-ai/">CMO playbook Gen AI</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.capgemini.com/fi-en/insights/research-library/cmo-playbook-gen-ai/embed/#?secret=LxBgWis5On" width="600" height="338" title="“CMO playbook Gen AI” — Capgemini Finland" data-secret="LxBgWis5On" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://www.capgemini.com/fi-en/wp-content/uploads/sites/26/2025/10/New-Web-preview-global.jpg1200627Almost 60% of organizations are implementing or exploring generative AI in marketing, and three quarters of organizations have either already allocated budget to integrate generative AI into marketing, or plan to do so in the next six months