We are poised at the start of a new digital experience – the metaverse.
Accelerating the convergence of the physical and digital worlds, the metaverse will offer a multitude of new ways for us all to experience things differently – whether at work, home, or play.
The metaverse represents the next stage of the Internet, enabling billions of people to connect in virtual worlds, experiencing real-life feelings. These public and private decentralized 3D virtual spaces will deliver online digital CX (customer experience) and EX (employee experience), generated by a sense of presence and space, speech, gesture, touch and even smell.
But these are not just spaces to socialize, play games, and shop. Perhaps the platform’s greatest longer-term value is that it will give businesses the potential to build personalized and sustained relationships with customers, and develop immersive experiences for employees, helping them to work more efficiently, collaborate more effectively with colleagues, and attract and retain scarce talent.
However, the industrial metaverse represents a significant opportunity to improve the operational, manufacturing and supply chain processes throughout a product’s lifecycle. It’s a strategic economic shift that will generate new business potential in every sector.
Some forward-thinking clients are already starting to explore how they can use these technologies to create a competitive market advantage. Capgemini has set up its Metaverse-Lab to proactively help shape and execute clients’ metaverse strategies on various horizons, and to coordinate innovative solutions around the world.
Capgemini is partnering with Unity, a leading provider of real-time 3D (RT3D) solutions and strong software capabilities. Together we will carry out R&D, provide our clients with state-of-the-art immersive experience solutions, and deliver on end-to-end client projects.
Now is the time for businesses to understand the practical application of the Metaverse and how to explore its future potential. Experience things differently.
Capgemini and Unity
To create an immersive metaverse world in real-time 3D
None of this would be possible without a complex interconnection of next-gen technologies – the building blocks of the extended metaverse.
Not the 2D web of today, the immersivity of virtual experiences in the metaverse will be in three dimensions, based on an open network of decentralized 3D virtual and hybrid spaces, independent of place, time, or device.
To create this holistic environment, we’ll bring together and interconnect a number of critical enabling technologies. We’ll see convergence between immersive, real-time 3D, AI, ML, IoT (Internet of things) and digital twins, and decentralized blockchain-related technologies – Web3, new asset classes such as NFTs (non-fungible tokens), cryptocurrencies, DeFi (decentralized finance), smart contracts, and DAOs (decentralized autonomous organizations).
These true-rendering multi-dimensional spaces, and advanced AI algorithms, will generate a magnitude of data being collected and digested in real-time from anywhere and everywhere. And so the computing and networking layers, including cloud-computing, edge-computing and next-gen mobile networks (5G, 6G), will play a critical role in delivering those experiences at scale. The cybersecurity layer will also be leveraged to design hack-proof solutions and ensure authentication, security, and confidentiality of personal data.
Incorporating these layers of technology into an organization’s infrastructure will require significant skills in architecture design, implementation at scale, interoperability, and integration.
Partnering with Unity – A leader in real-time 3D solutions
Our partnership with Unity will enable connected, interactive, immersive experiences in the metaverse, for any industry.