COVID-19 has changed the way consumers behave and therefore how businesses operate. Retail had already experienced a strong shift towards digital before COVID-19 due to changes in consumer behavior. In this webinar we dive into the interesting behavioral changes in retail – in general and particularly in the telecom business – and share some results of our recent study on consumer behavior.
Find out in this webinar if the COVID crisis was really a catalyst for these changes and what lessons we can derive for retail centric businesses to thrive in the future – and dive into how Telecom operators need to reconsider and adapt their multichannel strategy.
- Welcome, Context & Introductions – Vito Labate, Global Sector Marketing Director
- The Evolving Retail Landscape – Steve Hewett, Global Lead for Retail Customer Engagement & Loyalty, Capgemini Invent
- Retail Consumer Research Data Trends – Nancy Manchanda, Research & Strategy, Capgemini Invent
- Perspectives from the Telecom Retailer Landscape – Philippe Blanc, VP Telecom Media Technology, Capgemini Invent