Remember when streaming services were only a bet placed by young techies? Well, Subscription Video on Demand services are running the table, now poised to outdo pay TV in over 30 countries by year’s end.
The sheer number of new OTT streaming launches have changed the game for the media and entertainment industry and the battle for subscribers, as well as advertisers, is flourishing as local players whose audiences on traditional TV are declining, launch their own OTT models. The ongoing service and content fragmentation inevitably call for a new industry reshaping.
Our recent study aims to better understand how data unleashes differentiation and competitive edge across strategic dimensions for media companies such as content sourcing, customer acquisition, customer loyalty and lifetime value.
Make sure you are one of the first to receive the report “hot from the press” directly into your inbox by registering here. Stay tuned!
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