Customer Data Platforms – Unifying Customer Data for Targeted, Personalized Marketing

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Data-driven personalization is at the heart of every successful customer-centric financial services firm. With FinTech, BigTech and other new-age FS firms deftly leveraging data to deliver targeted, personalized customer journeys, incumbent firms need to do the same to retain market share.

FS firms can address challenges with delivering real-time personalized experiences across channels by implementing customer data platforms (CDP).

Customer Data Platform

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