2020 Holiday Shopping Consumer Survey

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Holiday spending slows but shoppers are eager to return to previous shopping trends

Capgemini has conducted our second Holiday trends research with a focus on consumer behavior between 30th November and 2nd December among 7,543 consumers in the UK, US, Germany, France, Spain, Netherlands, Sweden, Finland, Norway and Denmark.  The study has found that 38% of consumers are currently spending less on holiday shopping than they did last year.

Today’s findings show a decline in spending due to a decrease in disposable income (24%) coupled with ongoing COVID-19 restrictions (22%) preventing consumers from shopping in store, as well as people giving fewer gifts because they’re seeing fewer family members (20%). These factors are also impacting what consumers are buying: 48% of holiday season purchases are for essential items, with consumers prioritizing clothing (36%), beauty/personal care products (21%) and electrical items (21%).

Learn more about the results of our 2020 Holiday Trends Research by downloading the infographic or watching our Confessions of a Consumer in COVID-19 era video series.

Capgemini_Holiday Trends...

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Expert Perspective

Tim Bridges, Global Head of Consumer Goods and Retail at Capgemini

“2020 has been a year of extraordinary disruption, but we have also seen significant creativity and innovation in retail. As our previous findings showed, many consumers and retailers swiftly adapted to the preference – or necessity – of presence-free shopping. 93% of retailers took deliberate steps to bolster their online offering and one in five introduced new virtual shopping experiences,”