Christopher Baird

UK Lead, Inventive Shopping

Christopher leads the retail customer engagement and loyalty offering for Capgemini Invent UK, known as Inventive Shopping. He advises senior leaders who are looking to transform their retail organisations to achieve sustainable growth.

With 10 years’ of customer engagement design and omnichannel retailing experience, he has worked with some of the leading retailers in the UK, Europe and across the world along their transformation journeys. Christopher’s work has focused on developing new customer, marketing and loyalty strategies that can be designed, tested and launched to create new shopping experiences, new customer engagement models and new ways of creating loyalty as an outcome. He has led both focused experimentation projects and large-scale transformation engagements.

Christopher enjoys leading teams of people who bring different skills and perspectives to the table: strategy consultants, technologists, creative designers, commercial thinkers and insights specialists.

Sector and Subject Expertise

  • Retail (Home Furnishings, Fashion, Department Store, Grocery, Quick Serve Restaurants)
  • CRM
  • Digital Marketing
  • Loyalty
  • Customer Experience
  • Omnichannel Retailing
  • Digital Platforms

Publications & Media Commentary

Speaker Engagements


Christopher Baird

My experience

Senior Manager - Inventive Shopping @ Capgemini Invent

Jan 2020 - Present

Managing Consultant - Retail Customer Engagement @ Capgemini Invent

Oct 2018 - Dec 2019

Managing Consultant @ Capgemini Consulting

Jan 2018 - Sep 2018

Senior Consultant @ Capgemini Consulting

Jul 2015 - Dec 2017

Consultant @ Capgemini Consulting

Oct 2013 - Jun 2015

Associate Consultant @ Capgemini Consulting

Sep 2011 - Sep 2013