Streamlining Beam’s Global Operations

Capgemini and SAP collaborate with Beam Global to build a consolidated ERP platform; first of its kind in the spirits industry

“ Beam Global now has an IT platform and business processes that match the globally interconnected nature of our business. Capgemini and SAP were instrumental in helping us to achieve that. ”Keith McLeod, Chief Information Officer, Beam

The Situation

Beam Global Spirits & Wine, Inc. (“Beam”) closed a deal to acquire more than 20 former Allied Domecq spirits and wine brands. The acquisition quickly turned the company into the fourth largest spirits company in the world, with 50% of its revenue coming from outside the United States. The lack of interfacing between IT systems posed a barrier to the company vision—“Building Brands People Want to Talk About”. Beam lacked the common processes and platforms befitting a truly global organization.

The Solution

A global team from Capgemini worked with Beam to plan and set up a “single-instance” of SAP, meaning Beam operations around the world shared common files, databases and processes. This solution would provide the business with the real-time data, information consistency and efficient processes necessary to achieve its goals for market expansion and brand leadership.

The Result

With the new SAP Business Suite launched across the US and Europe, Beam now has access to world-class processes in supply chain, finance and procurement. This has made the company more disciplined in its approach towards brand development and distribution. The initial benefits of this “single instance” of SAP including:

  • reduction by 50% of the number of days needed to close finances for a period
  • single view of inventory globally
  • significant improvement in the ability to track brand spend and commitments.

Furthermore, Beam can use its new technology platform to create innovative brands and adapt its business model to changing market conditions.

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