Strategy and Transformation

Shade Vaughn

Expert in Strategy and Transformation

I am passionate about bringing the best of Capgemini to drive business impacts for global organizations. I am the Chief Marketing Officer at Capgemini North America, responsible for working with clients and stakeholders across industries to develop and implement their growth strategies. As a member of our Executive Leadership Team, I also assess our digital campaigns and platforms, work to reimagine our customer experience, and build marketing capabilities to strengthen the organization. Some of my recent work includes:

• Implementing new processes and technologies for increased engagement and providing dark-funnel analyses

• Driving brand-value growth by 12% from 2019 to 2020, which was recognized by Brand Finance

• Increasing marketing-influenced bookings at Capgemini from 15 to 37% in three years by focusing on talent development and martech, especially in the areas of digital marketing, customer experience, campaigns, and marketing automation.

Prior to joining Capgemini, I served as the Global Head of Marketing for leading digital marketing and customer-engagement agencies. I often speak at industry events on the latest trends, emerging martech, talent transformation, digital marketing, and the marketing-IT department connection. I am a member of the Center for Marketing Solutions Advisory Board at the Darla Moore School of Business at the University of South Carolina.

Shade Vaughn

My experience

Chief Marketing Officer, North America @ Capgemini

Jun 2017 – Present

Global Head of Marketing and Communications @ Marketing & Advertising

Jan 2016 – May 2017

SVP Head of Marketing and Communications, North America @ Marketing & Advertising

Dec 2014 – Jan 2016

Latest Publications

disruption

Marketing in a disruption

Shade Vaughn

Marketing in a disruption – Quick action in times of crisis can be the difference...