I lead the Go-To-Market for the SAP Centre of Excellence in Europe. I am responsible for the marketing and strategy of our portfolio of offers. My forte is to create content for designing unique value propositions, and setting up frameworks for (pre)sales in tandem with the global marketing team.
I am passionate about sustainability and am part of the core team working to jointly leverage SAP’s Climate 21 to clients.
Latest Publications
Servitization – (Re)Dawn of the XaaS
Warren Buffett said, “Price is what you pay. Value is what you get.” Could servitization, the...
Business model innovation for the Intelligent Enterprise
“An expert is someone who knows some of the worst mistakes that can be made in his subject,...
Renewable Enterprise – Being the Fox & the Hedgehog
Archilochus said, “The fox knows many things; the hedgehog one great thing”. In this world of...