I am a Financial Services digital marketing expert who leads digital transformation for some of the largest financial institutions globally. My strength includes working with clients to define, design, and implement customer-centric technology platforms. I specifically have experience with the full Adobe stack, as well as, various content, data, analytics, contextual search, and individualization platforms.
My background in Technical Writing and Design Thinking have afforded me with the ability to translate the benefit of complex technical applications into understandable and revenue-generating solutions. I am a highly skilled team leader and communicator who combines an uncanny ability to think strategically and execute tactically. With 20+ years of experience delivering value-based, outcome-focused solutions, I understand the critical elements of data-management, customer-centricity, and return on marketing investments (ROMI). I make sure to deliver on my promise and lead with confidence, professionalism, and an entrepreneurial spirit.