Wendy Atlin is a seasoned leader for innovation and strategy at the Applied Innovation Exchange in San Francisco for Capgemini. Her mission is expand the brand and awareness for the AIE and drive profitable outcomes.

She was formerly Vice President of Enterprise Retail Solutions at Cigniti Inc. In this role, she was responsible for the Retail SBU which encompasses setting the strategy, market positioning and leading the development and execution of strategic initiatives focused on brand expansion and new business acquisition.

Wendy has over 15 years of IT strategic leadership experience in sales and consulting services. Prior to her current assignments, Wendy served as the Retail Sales Leader for NCR Canada, Capgemini Inc and Tata Consultancy Services. In such roles, she was responsible for the Canadian organization, including a broad portfolio of solutions and services that enhanced retail innovations and optimized on best business practices. Recognized as a true thought leader, Wendy has hosted well received industry event, like the “Emerging Consumer’ event, which received recognition from BNN and IT World.

Her areas of specialization are in emerging technologies focuses on driving digital platforms for enhanced customer realization. She has managed large scale enterprise deployments, incorporating requirement analysis, vendor selection, architecture validation and project deliverable execution; in addition, to executing upon delivering standards of industry accepted methodologies and business/cost validations to substantiate technical expenditures. In her career, she has repeatedly demonstrated success to assist companies in generating profitable revenue and gain market share for companies launching new products and services, or attempting to regain or improve share in an existing market.

Wendy Atlin also acts as an advisor to the recognized MaRS Innovation Center and is a former CORE and PMI certified practitioner. She also assists with innovation ventures for the Weitzmann Institute.