Digital Transformation and Innovation

Sicco Maathuis

Expert in Future Strategy, Innovation Strategy

Helping people & companies discover ‘the Art of the Possible’ by inspiring people to look forward and link this to their business strategy.

I identify (innovative) business opportunities that directly drives and improves bottom line. I am an experienced Innovation Managers’ Lead, Change Manager and Agile Transformation Coach, who designs & delivers (future) strategies up to implementation on-time / in-full with an entrepreneurial spirit. I have (co)created large eco-systems which drove great performance improvements. This combination enables me to engage with my stakeholders concerning future ambitions and to translate this into actionable steps to achieve set goals with intrinsically motivated people.

Sicco Maathuis

My experience

Managing Business Technology Consultant - Consumer Products & Retail @ Capgemini

Jun 2015 - Present

Member @ Junior Chamber International

Mar 2008 - Present

Agile Transformation Coach @ Albert Heijn

Jan 2018 - present

Business Change Manager @ Nike

Jun 2015 - Jan 2018

Latest Publications


Reputation is dead, long live reputation!

Sicco Maathuis

We all need reputation. And this yearning for reputation feeds a current that becomes...

Persuasive technology

Attention is power

Sicco Maathuis

Gen-Z and Gen-Y are very interested in jobs that have a positive impact and contribute to...


Filter to survive

Sicco Maathuis

AI and Algorithms help keep things manageable. They can filter very well. The next step is to...