Digital Transformation and Innovation

Marcelo Arnone

Expert in Content Strategy, Customer Experience, Customer Insights, Digital Marketing & Sales, Digital Services, Ecommerce

Digital marketing practice lead, focused on the orchestration of marketing key assets and technology implementation. Expert on the ecommerce practice, oriented to omnichannel definition, buyer experience creation and technology platform performance improvement. User experience focused professional, trough the intention, expectation and satisfaction cycle management

Marcelo Arnone

My experience

Digital Marketing & Ecommerce Practice Lead @ Capgemini

Feb 2018 - Present

Associate Professor @ ICEMD

Mar 2016 - Present

Associate Professor @ Educational Institute

Jan 2018 - Present

CEO & Co-founder · Content Strategist @ Marketing and Advertising

Jan 2014 - Dec 2017

Latest Publications

Customer Experience

Customer Experience: customer, touchpoints and interactions

Marcelo Arnone

If the customer experience, has been defined so that each interaction responds to the...

Three keys to the new e-commerce guided by artificial intelligence

Marcelo Arnone

Conversational chat influences buying decisions at an e-commerce, especially when the amount...

E-commerce and new experiences for the digital consumer

Marcelo Arnone

Social commerce has been the promise that failed to materialize. In the near future, the...


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