I am responsible for conception and development of data-driven digital products and services in the area of customer experience.
For over 20 years, I have been in charge for complex digital solutions in the field of marketing and sales at the business-critical interface between the business unit and IT. In B2C and B2B, especially for “Hidden Champions” EU-based enterprises.
Based on many years of experience, I have established a project methodology for commercially succesful realisation of data-driven digital products. This methodology seamlessly integrates UX, data science, business consulting, change management and software engineering to help digital products achieve market success in an interdisciplinary team.